{"id":623593,"date":"2023-03-30T13:49:44","date_gmt":"2023-03-30T18:49:44","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/30\/the-worlds-biggest-startup-funding-festival-that-never-was\/"},"modified":"2023-03-30T13:49:44","modified_gmt":"2023-03-30T18:49:44","slug":"the-worlds-biggest-startup-funding-festival-that-never-was","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/30\/the-worlds-biggest-startup-funding-festival-that-never-was\/","title":{"rendered":"The “world’s biggest startup funding festival” that never was"},"content":{"rendered":"
\n

A three-day convention in India, which was dubbed the \u201cworld\u2019s biggest startup-funding event\u201d and prompted hundreds to spend huge amounts of money on it, turned out to be a hoax.<\/p>\n

The World Startup Convention, organized by \u201cinvestors\u201d Luke Talwar<\/a><\/span> and Arjun Chaudhary<\/a><\/span>, was scheduled to begin on March 24 in Greater Noida, near New Delhi. It aimed to provide a platform for budding entrepreneurs in the world\u2019s third-largest startup ecosystem<\/a><\/span> to connect with potential investors and industry experts for funding.<\/p>\n

Advertisements for the<\/a><\/span> event claimed that the likes of Masayoshi Son, SoftBank\u2019s CEO; Gautam Adani, chair of the Adani group; Sundar Pichai, Google\u2019s CEO; and Tesla\u2019s Elon Musk would attend. On its website and social media accounts, the event flashed pictures of Indian ministers, suggesting that they\u2019d be present as well. <\/p>\n

The convention, coming amid a funding winter<\/a><\/span>, was marketed as a gateway to international exposure for India and other nations\u2019 entrepreneurial ecosystems. Popular content creators and celebrities such as the writers Ankur Warikoo and Chetan Bhagat, the YouTuber Praful Billore, and the entrepreneur Raj Shamani promoted it, getting startups excited.<\/p>\n

On the day, though, the World Startup Convention turned out to be a scam: bereft of investors or ministers, poorly organized, and dubiously marketed. The event was \u201ca monumental and landmark case of how to spot red flags for such events in the creator economy,\u201d Neel Gogia, the co-founder of influencer marketing agency IPLIX Media, told Quartz.<\/p>\n

<\/a>How aspiring Indian entrepreneurs and students were hoaxed in the quest for funding
<\/h2>\n

The World Startup Convention was originally scheduled for Jan. 14-16., before it was postponed to March 24-26. Attendees flew in from cities like Nashik, Chennai, Darjeeling, and Surat, spending significant amounts of money on registration, stay, and travel.<\/p>\n

Long queues, a tedious registration process, and several other delays later, the attendees were aghast at finding hardly any investors at Greater Noida\u2019s India Expo Centre and Mart. The quality of programmes and event organization, too, proved to be subpar.<\/p>\n

Some furious attendees eventually filed police complaints. Bambrew, a Bengaluru-based eco-friendly startup that sponsored the event to the tune of $60,000, is mulling legal action, Inc42 reported<\/a><\/span>.<\/p>\n

The organizers were asked to explain their posters\u2014some of which featured Musk\u2014and the claims in their influencer-led marketing.<\/p>\n

Arjun Chaudhary, the event\u2019s co-founder, defended the festival. \u201cThere were a lot of prestigious investors and when they saw the drama, they immediately left,\u201d Chaudhary told The Indian Express<\/a><\/span>. Chaotic protests compelled one minister of the Indian government to cancel his attendance at the last minute, Chaudhary said. <\/p>\n

The media\u2019s focus is now turning towards those who promoted the event, such as Bhagat and Warikoo. The fiasco\u2014the startup world\u2019s Fyre Festival\u2014provided yet another lesson in the hollowness of influencer marketing. <\/p>\n

<\/a>India needs more ethical marketing from its influencers<\/h2>\n

Warikoo, a bestselling writer with 2.2 million followers on Instagram, denied any direct involvement in the event<\/a><\/span>. He said his team had asked the organizers multiple times to take down ads involving him, after he disassociated from the event in January. However, according to him, they never complied.<\/p>\n

Others, like Bhagat, have refused to comment. <\/p>\n

This is not the first time social media influencers and content creators in India have been accused of irresponsible promotions. Several have been called out in connection with cryptocurrency-related advertising<\/a><\/span>, online games, and even the financial markets<\/a><\/span>.<\/p>\n

In January, India\u2019s consumer affairs ministry declared that such misleading promotion will attract a fine of up to $60,700<\/a><\/span> or a suspension of accounts for up to two years.<\/p>\n

Experts believe that strict implementation of such regulations is key. \u201cThey have to go beyond what\u2019s on paper and implement,\u201d Ami Shah, co-founder of IntelliAssist, a digital marketing agency, told Quartz. \u201cHaving said that, the government is a crucial element in policymaking, but it has to be a combined effort from influencers, corporates, public and the government.\u201d<\/p>\n

Even content creators have to be mindful of providing appropriate disclosures to their audience, Gogia said.<\/p>\n

\u201cIn such cases where influencers have disassociated themselves from a brand or event, we suggest [they] communicate this with their audience, especially if their content is still being used for the promotions of the event,\u201d he said. \u201cThis helps ensure their followers and audience is not misled or scammed.\u201d<\/p>\n<\/div>\n

Read More<\/a>
\n Mimansa Verma<\/p>\n","protected":false},"excerpt":{"rendered":"

A three-day convention in India, which was dubbed the \u201cworld\u2019s biggest startup-funding event\u201d and prompted hundreds to spend huge amounts of money on it, turned out to be a hoax.The World Startup Convention, organized by \u201cinvestors\u201d Luke Talwar and Arjun Chaudhary, was scheduled to begin on March 24 in Greater Noida, near New Delhi. It<\/p>\n","protected":false},"author":1,"featured_media":623594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171,1329],"tags":[],"class_list":{"0":"post-623593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-biggest","8":"category-worlds"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/623593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=623593"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/623593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/623594"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=623593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=623593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=623593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}