{"id":622030,"date":"2023-01-12T05:55:00","date_gmt":"2023-01-12T11:55:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/12\/4-agency-pr-tactics-that-i-avoid-at-all-costs\/"},"modified":"2023-01-12T05:55:00","modified_gmt":"2023-01-12T11:55:00","slug":"4-agency-pr-tactics-that-i-avoid-at-all-costs","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/12\/4-agency-pr-tactics-that-i-avoid-at-all-costs\/","title":{"rendered":"4 Agency PR Tactics That I Avoid At All Costs"},"content":{"rendered":"
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I\u2019ve seen dozens of content marketing trends come and go a decade into Co-Founding Digital PR agency Fractl<\/a>.<\/strong><\/p>\n

These are the ones I recommend avoiding at all costs, since they can be catastrophic for your brand affinity and Google rankings.\u00a0<\/p>\n<\/p><\/div>\n<\/section>\n

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1. Mass emailing (spamming) high-authority publishers with poor list building\u00a0<\/h2>\n

Every day, I get an email that looks like this \u2014 this person represents a Fortune 500 computer software company, seeking a link from Fractl:<\/p>\n<\/p><\/div>\n<\/section>\n

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There are several hundred pages on Fractl\u2019s site, and only nine have any brief reference to a PDF, most of which are white papers with digital PR research<\/a>.<\/p>\n

We have zero interest in publishing an article on \u201cPDF merging tools,\u201d and we\u2019ve never accepted a guest post.<\/p>\n

So, what\u2019s going on?<\/p>\n

The targeting is completely irrelevant.<\/p>\n

For a decade now, I\u2019ve cautioned marketers about the \u201crobot invasion in Digital PR\u201d, where agencies prioritize emailing hundreds of writers in one fell swoop, instead of building a relationship with the person on the other side of the inbox.<\/p>\n

There\u2019s only one way for writers to receive these emails: spam.\u00a0<\/p>\n

Sure, maybe your agency charges you less for this scaled outreach strategy, but the long-term negative impact on your brand authority in the newsroom can be severely detrimental<\/strong>.<\/p>\n

In my 1:1 interviews with top-tier editors and our large-scale studies with thousands of writers, the universal truth is that poor targeting is the #1 way to get blocked from a publisher\u2019s inbox.<\/p>\n

If you\u2019re going to waste an editorial team\u2019s time spamming them with irrelevant content, why should they accept emails from your domain on their server?<\/p>\n

Is a sitewide ban a risk you\u2019re willing to take with your brand?\u00a0<\/p>\n

Instead of advocating for mass outreach at Fractl, I\u2019ve worked to train our Digital PR team on…<\/p>\n

How to personalize strategies from end-to-end, through:<\/strong><\/p>\n