{"id":621842,"date":"2023-03-25T12:53:16","date_gmt":"2023-03-25T17:53:16","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/25\/4-ways-for-execs-to-leverage-social-media-better\/"},"modified":"2023-03-25T12:53:16","modified_gmt":"2023-03-25T17:53:16","slug":"4-ways-for-execs-to-leverage-social-media-better","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/25\/4-ways-for-execs-to-leverage-social-media-better\/","title":{"rendered":"4 ways for execs to leverage social media better"},"content":{"rendered":"
\n

As a business community, we\u2019ve tried to shame execs into being on social media for at least 10 years<\/a><\/span>, and the results are decidedly mixed. Despite the expectations from employees <\/a><\/span>and consumers<\/a><\/span>, only half of the CEOs in the S&P 500 are on social media<\/a><\/span>. Probably less than half that number contributes with any regularity to social communities online. Why is that?<\/p>\n

We\u2019re living in a moment when social media is widely acknowledged as a burden as much as a pastime<\/a><\/span>. Even the most successful influencers feel it<\/a><\/span>. Of the myriad reasons it\u2019s turned out that way, the weight of expectation\u2014to perform, post constantly, be a \u201cthought leader,\u201d sound smart, and be inspirational\u2014is one. It can be crippling. No wonder some don\u2019t even bother. You can\u2019t fail if you don\u2019t try. <\/p>\n

Except that there are benefits to engaging people online, as some who\u2019ve quit social media, only to return later<\/a><\/span>, have realized. The lesson?? Do it on your terms.<\/p>\n

If you want to make social media part of your career marketing plan but have doubts, here are four ways to trick your brain into getting it done. <\/p>\n

<\/a>Don\u2019t treat it like an obligation<\/h2>\n

Execs are busy with full-time responsibilities of running their teams, making hundreds of decisions, traveling, and driving revenue (to say nothing of their hopes for a personal life). Treated as one in a dozen daily chores, contributing to social media will fall to the bottom of the list every time.<\/p>\n

You don\u2019t have an obligation to contribute to social media. Your marketing team or sales team might want you to, but the internet is doing just fine without your content. Hell, you\u2019ve made it this far with minimal investment. And while your business might benefit from more social value vis a vis your personal brand, its survival in no way hinges on it. <\/p>\n

This thinking leaves you free to pursue a more fun mentality\u2014one where social media is a reprieve from your other chores.<\/p>\n

Andrew Yang<\/a><\/span> said something instructive in his book Forward<\/a><\/span> about this. He struggled from not using Twitter to using it as his primary communication tool during his presidential campaign. He had a whole team of communications professionals telling him what he should post and when. But none of that motivated him to start building a brand and audience on Twitter. He had to motivate himself. He had to, in his words, \u201cresolve to enjoy it.\u201d<\/p>\n

We tend to prioritize the activities we enjoy and bring our best selves to them. So it is with social media. If you don\u2019t find a way to enjoy it, you won\u2019t be posting for very long anyway.<\/p>\n

<\/a>Think about consistency loosely, on your terms<\/h2>\n

They say you get what you put into your social media presence; if you post sporadically, you limit growth, so most social media advice includes a mandate to be consistent.<\/p>\n

Great advice, though framing it that way hews close to the chore territory that\u2019s so debilitating. No need to put hard and fast rules around it, and you don\u2019t need a calendar of posts and tweets for the whole year (sorry, marketing team) because part of the job is being responsive to what\u2019s happening in your world, the wider world, and the lives of your audience. That\u2019s where the best, most genuine content comes from, not boilerplates and rehearsed takes.<\/p>\n

For the same reasons, you don\u2019t want to be willy-nilly, either. You\u2019ll get busy, stressed, and forgetful, and then weeks and months go by since your last post, and any momentum you had is gone. Some structure is useful, but only if it works for your life. You know your schedule, habits, and propensity for chaos better than anyone, but here are a few tips to keep in mind:<\/p>\n