{"id":620226,"date":"2023-03-20T16:11:00","date_gmt":"2023-03-20T21:11:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/20\/vibe-and-def-jam-bring-the-hip-hop-heat-to-austin-texas-with-sxsw-showcase\/"},"modified":"2023-03-20T16:11:00","modified_gmt":"2023-03-20T21:11:00","slug":"vibe-and-def-jam-bring-the-hip-hop-heat-to-austin-texas-with-sxsw-showcase","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/20\/vibe-and-def-jam-bring-the-hip-hop-heat-to-austin-texas-with-sxsw-showcase\/","title":{"rendered":"VIBE And Def Jam Bring The Hip-Hop Heat To Austin, Texas With SXSW\u00a0Showcase"},"content":{"rendered":"
\n

\n\tHip-Hop culture-defining brands VIBE and Def Jam<\/a> Records joined forces for a high-energy SXSW showcase in partnership with SAG-AFTRA\u2019s Hip-Hop Alliance. On Wednesday evening (March 15), the Hip-Hop brands and the union (known for representing entertainment and media professionals including hip-hop artists, DJs, and more) brought a celebratory night to Austin, Texas with a slate of performances from the label\u2019s roster of artists. <\/p>\n

\n\tDubbed \u201cHip-Hop\u2019s Next & Now,\u201d the event was held at EMPIRE Garage and featured a lineup that included headliner Jadakiss<\/a>, as well as sets from Armani White<\/a>, Lil Migo<\/a>, Swavay<\/a>, Pap Chanel<\/a>, Marqus Clae<\/a>, D Sturdy<\/a>, and Philly Goats<\/a>. <\/p>\n

\n\tAfter the doors to the venue opened at 8 p.m., the steady stream of attendees gradually grew into a sea of fans. By the time the clock struck 9, the crowd\u2014which was hyped up by the host and DJ HTX\u2014was teeming with energy and anticipation of the first act. After various cuts were played from the Def Jam catalog, including classics like LL Cool J\u2019s \u201cBad\u201d and Jay-Z\u2019s \u201cHard Knock Life,\u201d D-Sturdy hit the stage for the opening performance and did not disappoint. <\/p>\n

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\"D-Sturdy<\/p>\n<\/p><\/div>

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\t\t\t\t\tD-Sturdy & Philly Goats at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tDuring his set, the Philly rep lived up to his name, displaying his nifty dance moves and footwork that had concertgoers going wild while running through fan favorites like \u201cWalk em Like a Dog\u201d and \u201cShake Dhat.\u201d Joined by the Philly Goats, D-Sturdy garnered a warm reception throughout the building and got the public familiar with his magnetic personality and music.<\/p>\n

\n\tDef Jam Records<\/a>\u2019 legacy may have began in the north, but it continues to be built upon by artists from all regions of the country. This includes Marqus Clae, a lyrically-adept spitter who made the drive up from Houston to Austin to give a breathtaking performance that resonated with longtime fans and put the uninitiated on notice. Clae brought an amped-up, yet intimate contrast to the prior set, serving as evidence of Def Jam\u2019s diversity in talent. He even delivered a dedicatory cut to his mother as she looked on from aside the stage. Ripping into an a capella stanza prior to his exit, the rapper left no question that he\u2019s an artist with the skill to get intricate or conceptual, but the commanding stage presence to match. <\/p>\n

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\"Marqus<\/p>\n<\/p><\/div>

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\t\t\t\t\tMarques Clae at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBeing that March is the month of women, the presence of a lady speaking to and for that demographic was paramount to the \u2018Hip-Hop\u2019s Next & Now\u2019 showcase\u2019s success. Rising star Pap Chanel filled that role and more upon gracing the crowd with her presence, charging into a performance of her track \u201cApple Jacks,\u201d which prompted a swift reaction from the crowd. Moving her body in a seductive manner while delivering her lyrics, the Atlanta native shined bright on the stage with a quick-strike performance that left attendees clamoring for more.<\/p>\n

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\"Pap<\/p>\n<\/p><\/div>

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\t\t\t\t\tPap Chanel at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tMemphis rapper Lil Migo showed up to the showcase with his crew in tow, but had no need for backup while serenading the crowd with a succession of street anthems. Draped in diamonds, the artist got the building rocking and swaying to his performance, which was among the most engaging the entire evening. <\/p>\n

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\"Lil<\/p>\n<\/p><\/div>

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\t\t\t\t\tLil Migo at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tOne rapper who made an impression on those present at the showcase was Swavay, the second of two ATL reps on the bill. The jovial creative won the crowd over by sheer force, putting forth a frenetic set full of captivating moments. <\/p>\n

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\"Swavay<\/p>\n<\/p><\/div>

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\t\t\t\t\tSwavay at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAs midnight approached, Armani White, one of Def Jam Records\u2019 most recent sensations, entered the building and wasted little time before the crowd was hanging onto every syllable spat. As expected, his runaway hit single \u201cBillie Eillish\u201d capped off his set, but the Philly export also tossed in lesser-known joints that also slapped and got newcomers further acquainted with his sound. Bringing the room to a tilt by the time he launched into his finale song, White\u2019s set further disproved belief of him being a one-trick pony or potential viral flameout. <\/p>\n

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\"Armani<\/p>\n<\/p><\/div>

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\t\t\t\t\tArmani White at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIn addition to the scheduled performances, fans were treated to a few special surprises, as multiple Hip-Hop legends and celebs were in the building to enjoy the festivities and show support. Actor and singer Rotimi<\/a> slid through, while rap icon Kurtis Blow<\/a> gave a performance of his classic single \u201cThe Breaks\u201d and gave a heartfelt speech to the crowd regarding his love for the culture. <\/p>\n

\n\tThe Harlem native and cofounder of the SAG-AFTRA partner Hip-Hop Alliance voiced his desire to see it continue to evolve and grow through the efforts of those who\u2019ve walked in his footsteps. Another unplanned moment was when Papoose<\/a> took the stage for an impromptu performance, which was well-received and noted as one of the highlights of the night.<\/p>\n

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\"Kurtis<\/p>\n<\/p><\/div>

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\t\t\t\t\tKurtis Blow at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tDef Jam and VIBE\u2019s \u201cHip-Hop\u2019s Next & Now\u201d showcase included plenty of firepower and was indicative of Def Jam Records\u2019 present and future, which appears to be promising, as the label continues to curate its stable of artists. However, its legacy wouldn\u2019t be what it is today without the past contributions of acts signed to the label, such as Jadakiss, who was tapped as the closing act for the evening. <\/p>\n

\n\tWith a career spanning over 25 years, the raspy one had plenty of source material to choose from, opting to jump around his discography and reel off some of his hottest verses to date. From The Lox cuts like \u201cMoney, Power, Respect\u201d and \u201cWe Gonna Make It\u201d to features like Ruff Ryders\u2019 \u201cWWIII,\u201d Jada went full metal jacket, capping off a night full of jams and vibes in masterful fashion.<\/p>\n

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\"Jadakiss<\/p>\n<\/p><\/div>

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\t\t\t\t\tJadakiss at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChristopher Polk<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tSee additional photos from the night below. <\/p>\n

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\"D-Sturdy<\/p>\n<\/p><\/div>

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\t\t\t\t\tD-Sturdy and Jadakiss at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLaetitia Mumford<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Papoose<\/p>\n<\/p><\/div>

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\t\t\t\t\tPapoose at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLaetitia Mumford<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Anella<\/p>\n<\/p><\/div>

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\t\t\t\t\tAnella and manager at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLaetitia Mumford<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Pap<\/p>\n<\/p><\/div>

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\t\t\t\t\tPap Chanel at the VIBE x Def Jam \u201cHip-Hop\u2019s Next & Now\u201d SXSW Concert, Presented by SAG AFTRA at the at the Empire Garage on March 15th, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tLaetitia Mumford<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Go<\/p>\n<\/p><\/div>

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\t\t\t\t\tGo DJ JB perform during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Def<\/p>\n<\/p><\/div>

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\t\t\t\t\t(L-R) Def Jam A&R Shana Sherman, D-Sturdy & Philly Goats, Saadi Four and Def Jam CEO Tunji Balogun attend the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Allianceat Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Marqus<\/p>\n<\/p><\/div>

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\t\t\t\t\tMarqus Clae performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Marque<\/p>\n<\/p><\/div>

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\t\t\t\t\tMarqus Clae performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Pap<\/p>\n<\/p><\/div>

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\t\t\t\t\tPap Chanel performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Def<\/p>\n<\/p><\/div>

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\t\t\t\t\tDef Jam CEO Tunji Balogun, Pap Chanel, Marqus Clae, Jadakiss, Armani White and guest attend the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Allianceat Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Concert<\/p>\n<\/p><\/div>

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\t\t\t\t\tAtmosphere during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 16, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Armani<\/p>\n<\/p><\/div>

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\t\t\t\t\tArmani White performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 16, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Technician<\/p>\n<\/p><\/div>

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\t\t\t\t\tTechnician the DJ performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Jadakiss<\/p>\n<\/p><\/div>

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\t\t\t\t\tJadakiss performs during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Alliance at Empire Garage on March 15, 2023 in Austin, Texas.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\"Audience<\/p>\n<\/p><\/div>

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\t\t\t\t\tA general view of atmosphere during the Def Jam Recordings x VIBE \u2018Hip-Hop\u2019s Next & Now\u2019 SXSW Showcase presented by SAG-AFTRA\u2019s Hip-Hop Allianceat Empire Garage on March 15, 2023 in Austin, Texas. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTim Mosenfelder\/Getty Images for VIBE x Def Jam Recordings<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div><\/div>\n

Read More<\/a>
\n Preezy Brown<\/p>\n","protected":false},"excerpt":{"rendered":"

Hip-Hop culture-defining brands VIBE and Def Jam Records joined forces for a high-energy SXSW showcase in partnership with SAG-AFTRA\u2019s Hip-Hop Alliance. On Wednesday evening (March 15), the Hip-Hop brands and the union (known for representing entertainment and media professionals including hip-hop artists, DJs, and more) brought a celebratory night to Austin, Texas with a slate […]<\/p>\n","protected":false},"author":1,"featured_media":620227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[927,534,24830],"tags":[],"class_list":{"0":"post-620226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bring","8":"category-financial","9":"category-hip-hop"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/620226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=620226"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/620226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/620227"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=620226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=620226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=620226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}