{"id":619996,"date":"2023-03-20T09:49:46","date_gmt":"2023-03-20T14:49:46","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/20\/10-tips-for-de-risking-hardware-products\/"},"modified":"2023-03-20T09:49:46","modified_gmt":"2023-03-20T14:49:46","slug":"10-tips-for-de-risking-hardware-products","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/20\/10-tips-for-de-risking-hardware-products\/","title":{"rendered":"10 tips for de-risking hardware products"},"content":{"rendered":"<div>\n<p><h2>How to test and evaluate demand for hardware products before you crank up the factory<\/h2>\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/03\/GettyImages-632170091.jpg?w=600\">\n\t\t<\/p>\n<\/p><\/div>\n<div>\n<p id=\"speakable-summary\"><span>Manufacturing real-life, tangible<\/span> objects that you can touch is often a lot riskier than developing software. Once you\u2019ve created 10,000 thingamajigs, it\u2019s far harder to make changes to them than in the software world, where you can push an update if you want to tweak something.<\/p>\n<p>In the world of manufacturing, then, the question is: How can I make sure that I\u2019m building the right thing for the right audience?<\/p>\n<p>Last week, <a href=\"https:\/\/techcrunch.com\/2023\/03\/10\/prelaunch-com-fundraise\/\">when I wrote about Prelaunch.com\u2019s $1.5 million fundraise<\/a>, I asked company founder Narek Vardanyan what he thinks are the biggest pitfalls in hardware development.<\/p>\n<h2>Measuring the right users<\/h2>\n<p>To truly understand what your customers want, Vardanyan recommends studying what your potential customers actually do, not what they say they are going to do.<\/p>\n<p>In an ideal world, that means getting them to buy or at least put down a deposit, for your product. Real buying intent is more valuable than someone simply saying, \u201cYes, I would buy this thing.\u201d<\/p>\n<p>\u201cYou need to make decisions based on people\u2019s actual behavior. You need to make sure that the data you\u2019re tracking is coming from the right types of people,\u201d Vardanyan said. \u201cWorking with people who are putting down money acts like a filter: You keep only the people who really want to risk their money. In other words, your potential customers.\u201d<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/techcrunch.com\/2023\/03\/19\/derisking-hardware-products\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Haje Jan Kamps<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to test and evaluate demand for hardware products before you crank up the factory Manufacturing real-life, tangible objects that you can touch is often a lot riskier than developing software. Once you\u2019ve created 10,000 thingamajigs, it\u2019s far harder to make changes to them than in the software world, where you can push an update<\/p>\n","protected":false},"author":1,"featured_media":619997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113182,1185,46],"tags":[],"class_list":{"0":"post-619996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-de-risking","8":"category-hardware","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/619996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=619996"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/619996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/619997"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=619996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=619996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=619996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}