{"id":618757,"date":"2023-03-16T23:49:29","date_gmt":"2023-03-17T04:49:29","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/16\/how-should-artists-face-ai-entertainment-industry-coalition-releases-7-principles-to-support-human-creativity\/"},"modified":"2023-03-16T23:49:29","modified_gmt":"2023-03-17T04:49:29","slug":"how-should-artists-face-ai-entertainment-industry-coalition-releases-7-principles-to-support-human-creativity","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/16\/how-should-artists-face-ai-entertainment-industry-coalition-releases-7-principles-to-support-human-creativity\/","title":{"rendered":"How Should Artists Face AI? Entertainment Industry Coalition Releases 7 Principles to Support \u2018Human Creativity\u2019"},"content":{"rendered":"<p>Entertainment <\/p>\n<article id=\"post-1235288301\">\n<div>\n<header>\n<p>Announced during a South by Southwest panel, the principles state that policymaking around the technology should keep &#8220;creators&#8217; interests&#8221; in mind.<\/p>\n<\/header><\/div>\n<div>\n<div>\n<figure>\n<div>\n<p><img src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/03\/Artificial-Intelligence-AI-billboard-1548.jpg?w=942&#038;h=623&#038;crop=1\" alt=\"Entertainment Artificial intelligence, AI\"   height width decoding=\"async\"><\/p>\n<\/p><\/div><figcaption>\n<p>\t\t\t\t\t\t\t\t\t<cite>GI<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<div>\n<p>\n\tA wide coalition of music industry organizations have joined together to release a series of core principles regarding artificial intelligence \u2014 the first collective stance the entertainment business has taken surrounding the topic. Announced during the panel \u201cWelcome to the Machine: Art in the Age of A.I.\u201d held on Thursday (March 16) at South by Southwest (SXSW) and moderated by <em>Billboard<\/em> deputy editorial director <strong>Robert Levine<\/strong>, the principles reveal a growing sense of urgency by entertainment industry leaders to address the quickly-evolving issue.<\/p>\n<p>\n\t\u201cOver the past few months, I think [generative artificial intelligence] has gone from a \u2018someday\u2019 issue to a today issue,\u201d said Levine. \u201cIt\u2019s coming much quicker than anyone thought.\u201d <\/p>\n<p>\n\tIn response to the fast-approaching collision of generative AI and the entertainment business, the principles detail the need for using the new technology to \u201cempower human expression\u201d while also asserting the importance of representing \u201ccreators\u2019 interests\u2026in policymaking\u201d regarding the technology. Principles geared toward the latter include ensuring that AI developers acquire licenses for artistic works used in the \u201cdevelopment and training of AI models\u201d \u2014 and keep records of which works are used \u2014 and that governments refrain from creating \u201ccopyright or other IP exemptions\u201d for the technology. <\/p>\n<p>\n\tAmong the 40 different groups that have joined the coalition \u2014 dubbed the Human Artistry Campaign \u2014 are music industry leaders including the Recording Industry Association of America (RIAA), National Music Publishers\u2019 Association (NMPA), American Association of Independent Music (A2IM), SoundExchange, ASCAP, BMI and more. <\/p>\n<p>\n\tRead the full list of principles below and get more information, including the full list of groups involved in the effort, <a href=\"https:\/\/www.humanartistrycampaign.com\/\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>. <\/p>\n<p>\n\t<em>Core Principles for Artificial Intelligence Applications in Support of Human Creativity and Accomplishments:<\/em><\/p>\n<div>\n<ol>\n<li><strong>Technology has long empowered human expression, and AI will be no different.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tFor generations, various technologies have been used successfully to support human creativity. Take music, for example\u2026 From piano rolls to amplification to guitar pedals to synthesizers to drum machines to digital audio workstations, beat libraries and stems and beyond, musical creators have long used technology to express their visions through different voices, instruments, and devices. AI already is and will increasingly play that role as a tool to assist the creative process, allowing for a wider range of people to express themselves creatively.<\/p>\n<p>\n\tMoreover, AI has many valuable uses outside of the creative process itself, including those that amplify fan connections, hone personalized recommendations, identify content quickly and accurately, assist with scheduling, automate and enhance efficient payment systems \u2013 and more. We embrace these technological advances.<\/p>\n<div>\n<ol start=\"2\">\n<li><strong>Human-created works will continue to play an essential role in our lives.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tCreative works shape our identity, values, and worldview. People relate most deeply to works that embody the lived experience, perceptions, and attitudes of others. Only humans can create and fully realize works written, recorded, created, or performed with such specific meaning. Art cannot exist independent of human culture.<\/p>\n<div>\n<ol start=\"3\">\n<li><strong>Use of copyrighted works, and use of the voices and likenesses of professional performers, requires authorization, licensing, and compliance with all relevant state and federal laws.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tWe fully recognize the immense potential of AI to push the boundaries for knowledge and scientific progress. However, as with predecessor technologies, the use of copyrighted works requires permission from the copyright owner. AI must be subject to free-market licensing for the use of works in the development and training of AI models. Creators and copyright owners must retain exclusive control over determining how their content is used. AI developers must ensure any content used for training purposes is approved and licensed from the copyright owner, including content previously used by any pre-trained AIs they may adopt. Additionally, performers\u2019 and athletes\u2019 voices and likenesses must only be used with their consent and fair market compensation for specific uses.<\/p>\n<div>\n<ol start=\"4\">\n<li><strong>Governments should not create new copyright or other IP exemptions that allow AI developers to exploit creators without permission or compensation.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tAI must not receive exemptions from copyright law or other intellectual property laws and must comply with core principles of fair market competition and compensation. Creating special shortcuts or legal loopholes for AI would harm creative livelihoods, damage creators\u2019 brands, and limit incentives to create and invest in new works.<\/p>\n<div>\n<ol start=\"5\">\n<li><strong>Copyright should only protect the unique value of human intellectual creativity.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tCopyright protection exists to help incentivize and reward human creativity, skill, labor, and judgment -not output solely created and generated by machines. Human creators, whether they use traditional tools or express their creativity using computers, are the foundation of the creative industries and we must ensure that human creators are paid for their work.<\/p>\n<div>\n<ol start=\"6\">\n<li><strong>Trustworthiness and transparency are essential to the success of AI and protection of creators.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tComplete recordkeeping of copyrighted works, performances, and likenesses, including the way in which they were used to develop and train any AI system, is essential. Algorithmic transparency and clear identification of a work\u2019s provenance are foundational to AI trustworthiness. Stakeholders should work collaboratively to develop standards for technologies that identify the input used to create AI-generated output. In addition to obtaining appropriate licenses, content generated solely by AI should be labeled describing all inputs and methodology used to create it \u2014 informing consumer choices, and protecting creators and rightsholders.<\/p>\n<div>\n<ol start=\"7\">\n<li><strong>Creators\u2019 interests must be represented in policymaking.<\/strong><\/li>\n<\/ol>\n<\/div>\n<p>\n\tPolicymakers must consider the interests of human creators when crafting policy around AI. Creators live on the forefront of, and are building and inspiring, evolutions in technology and as such need a seat at the table in any conversations regarding legislation, regulation, or government priorities regarding AI that would impact their creativity and the way it affects their industry and livelihood.<\/p>\n<\/div>\n<div>\n\t\t<a href=\"https:\/\/www.billboard.com\/\" title=\"Billboard\"><br \/>\n\t\t<svg style=\"height:100%;width:100%\" viewBox=\"0 0 344.228 59.945\"><g data-name=\"Group 4101\" transform=\"translate(-159 -5503.055)\"><path d=\"M208.716 5503.055a7.609 7.609 0 105.38 2.229 7.609 7.609 0 00-5.38-2.229zM202.153 5520.818h13.122v39.903h-13.122z\" fill=\"#101119\" \/><path data-name=\"Rectangle\" fill=\"#101119\" d=\"M217.989 5505.215h13.119v55.507h-13.119zM233.822 5505.215h13.119v55.507h-13.119z\" \/><path data-name=\"Path\" d=\"M388.136 5524.938v-4.115h-13.122v39.906h13.122v-19.026c0-4.891 2.562-7.531 7.221-7.531h1.557v-13.743c-3.966.161-6.837 1.4-8.778 4.509z\" fill=\"#101119\" \/><path d=\"M349.936 5561.352a20.08 20.08 0 01-6.711-1.131 18.468 18.468 0 01-5.7-3.23 19.249 19.249 0 01-6.585-11.829 20.269 20.269 0 01-19.833 16.083h-.2a20.269 20.269 0 01-19.721-16.47 20.762 20.762 0 01-6.235 11.834 17.738 17.738 0 01-5.371 3.43 16.719 16.719 0 01-6.315 1.233h-.274a14.707 14.707 0 01-10.285-4.2v3.649h-12.889v-55.5h13.122v17.625a15.209 15.209 0 018.478-2.574c.2 0 .4 0 .6.012a19.819 19.819 0 016.8 1.176 18.531 18.531 0 015.713 3.326 18.992 18.992 0 014.235 5.175 21.223 21.223 0 012.368 6.722 20.276 20.276 0 0119.838-16.74h.132a20.267 20.267 0 0119.927 16.485 20.1 20.1 0 016.311-11.762 18.484 18.484 0 0112.442-4.48c3.271 0 7.573 1.68 9.395 3.67v-2.968h13.119v18.185c0 .787-.006 1.473-.018 2.1.012.621.018 1.307.018 2.1v17.458h-13.122v-2.252a16.223 16.223 0 01-9.239 2.873zm-79.308-28a7.609 7.609 0 107.609 7.609 7.617 7.617 0 00-7.609-7.609zm79.907-.368a7.608 7.608 0 107.609 7.609 7.618 7.618 0 00-7.609-7.609zm-39.418-.238a7.609 7.609 0 107.609 7.608 7.617 7.617 0 00-7.609-7.608z\" fill=\"#101119\" \/><path data-name=\"Shape\" d=\"M415.967 5561.266h-.271a16.731 16.731 0 01-7.076-1.562 18.056 18.056 0 01-5.8-4.3 21.418 21.418 0 01-5.37-14.478 23.077 23.077 0 011.5-8.37 19.508 19.508 0 014.132-6.528 19 19 0 0113.848-5.755c.2-.008.4-.012.6-.012a15.208 15.208 0 018.482 2.574v-17.625h13.132v55.51h-12.889v-3.649a14.716 14.716 0 01-10.289 4.2zm2.327-28.013a7.609 7.609 0 107.608 7.609 7.618 7.618 0 00-7.608-7.609zM182.177 5561.275a14.71 14.71 0 01-10.288-4.2v3.649H159v-55.503h13.122v17.625a15.209 15.209 0 018.478-2.574c.2 0 .4 0 .6.012a19 19 0 0113.847 5.754 19.514 19.514 0 014.133 6.528 23.081 23.081 0 011.507 8.37 21.418 21.418 0 01-5.36 14.475 18.058 18.058 0 01-5.8 4.3 16.728 16.728 0 01-7.077 1.562zm-2.369-27.923a7.608 7.608 0 107.609 7.609 7.618 7.618 0 00-7.609-7.609z\" fill=\"#101119\" \/><circle cx=\"28.37\" cy=\"28.37\" r=\"28.37\" transform=\"translate(446.487 5506.26)\" fill=\"#cb001b\" \/><path data-name=\"Shape\" d=\"M458.261 5546.785h-4.028v-20.87h3.542v1.982a6.615 6.615 0 015.072-2.361c.086 0 .178 0 .266.005l.16-.005a7.746 7.746 0 017.735 8.135 7.744 7.744 0 01-7.735 8.13h-.393a6.723 6.723 0 01-4.619-1.829v6.806zm4.3-17.391h-.013a4.303 4.303 0 00.014 8.606h.119a4.188 4.188 0 004.182-4.325 4.31 4.31 0 00-4.299-4.281z\" fill=\"#fff\" \/><path data-name=\"Path\" d=\"M482.299 5525.778v3.644a4.09 4.09 0 00-1.406-.256c-2.325 0-4.567 2.134-4.567 5.665v6.6h-4.027v-15.514h3.318v2.669a5.5 5.5 0 015.006-3.038 6.638 6.638 0 011.676.23z\" fill=\"#fff\" \/><path data-name=\"Shape\" d=\"M490.747 5541.803a8.665 8.665 0 01-6.076-2.285 8 8 0 01-2.373-5.844 8 8 0 012.374-5.846 8.664 8.664 0 016.075-2.285 8.661 8.661 0 016.074 2.284 8 8 0 012.377 5.847 8 8 0 01-2.373 5.845 8.662 8.662 0 01-6.078 2.284zm0-12.409h-.014a4.303 4.303 0 00.015 8.606h.119a4.188 4.188 0 004.183-4.327 4.311 4.311 0 00-4.301-4.28z\" fill=\"#fff\" \/><\/g><\/svg>\t\t<span><\/span><br \/>\n\t<\/a><\/p>\n<p>Daily newsletters straight to your inbox<\/p>\n<p><a href=\"https:\/\/cloud.email.billboard.com\/signup\/\" rel=\"noopener noreferrer\"><br \/>\n\tSubscribe<\/a>\n<\/p>\n<\/div><\/div>\n<section>\n<h2 id=\"section-heading\">\n<p>\t\tMore From Pro<\/p>\n<\/h2>\n<\/section>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/ai-creative-works-principles-artist-groups\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Kristin Robinson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Announced during a South by Southwest panel, the principles state that policymaking around the technology should keep &#8220;creators&#8217; interests&#8221; in mind. GI A wide coalition of music industry organizations have joined together to release a series of core principles regarding artificial intelligence \u2014 the first collective stance the entertainment business has taken surrounding the topic.<\/p>\n","protected":false},"author":1,"featured_media":618758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1620,1798,1140],"tags":[13750,7276],"class_list":{"0":"post-618757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artists","8":"category-entertainment","9":"category-should","10":"tag-artists","11":"tag-should"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/618757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=618757"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/618757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/618758"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=618757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=618757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=618757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}