{"id":618477,"date":"2023-03-16T09:49:26","date_gmt":"2023-03-16T14:49:26","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/16\/mavn-launches-its-app-to-connect-influencers-with-brands-and-provide-paid-experiences\/"},"modified":"2023-03-16T09:49:26","modified_gmt":"2023-03-16T14:49:26","slug":"mavn-launches-its-app-to-connect-influencers-with-brands-and-provide-paid-experiences","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/16\/mavn-launches-its-app-to-connect-influencers-with-brands-and-provide-paid-experiences\/","title":{"rendered":"Mavn launches its app to connect influencers with brands and provide paid experiences"},"content":{"rendered":"
\n

Mavn<\/a>, a new female-founded startup that connects content creators with brands and other businesses, launched its app today, giving users access to a variety of experiences, from PR packages and paid posts to campaigns, photoshoots, events, dining at fancy restaurants and more.<\/p>\n

The app is available on iOS and Android devices. Creators can scroll through categories like \u201cDining,\u201d \u201cPaid,\u201d \u201cExperiences,\u201d \u201cMailers,\u201d and \u201cNonprofit\u201d and apply for any opportunity listed to be considered. Brands \u2014 which have access to an in-app dashboard with vetting tools, insights and a calendar feature \u2014 then review applicants and either accept, decline, or put them on a waitlist.<\/p>\n

If a creator is accepted, they have the option to speak with the Mavn team or \u201cconcierge\u201d via chat to discuss the next steps. Even before applying, users can message a Mavn employee to ask questions. Also, all contracts and payments are completed within the app. Influencers can upload photos and videos as well.<\/p>\n

Mavn is currently only available for Miami-based experiences. The beta version rolled out on December 18, 2022.<\/p>\n

The app will provide experiences in Los Angeles, California and New York later this year. Mavn also plans to eventually expand to international markets in the future, such as \u201cselect hot spot summer destinations\u201d like St. Tropez, Mykonos, Tel Aviv and Ibiza, the company told TechCrunch.<\/p>\n

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<\/a><\/p>\n

Image Credits:<\/strong> Mavn<\/p>\n<\/div>\n

At launch, opportunities range from paid campaigns with Crown Royal Regal Apple, FitTea and swimwear brand Natki Swim to free products like skincare, clothing, fitness supplements and more. Mavn also partners with nonprofit organizations like Charity Buzz, Angel Watching Over Me Foundation, Jamie\u2019s Rescue and The Playing for Change Foundation.<\/p>\n

Founder Olivia Ormos noted that she is in talks with the Miami Open tennis tournament and NFL\u2019s Miami Dolphins for future experiences.<\/p>\n

The app is free to use, however, users must fill out a questionnaire first to be considered. Instead of prioritizing follower count, Mavn has an interesting acceptance process\u2014at least, in our opinion.<\/p>\n

\u201cIt\u2019s not only about the followers for me,\u201d Ormos told us. \u201cI accepted somebody that had 9,000 followers.\u201d<\/p>\n

Mavn focuses on accepting users based on factors like diversity, engagement and creativity, among others. An example of poor engagement would be if a creator has one million followers and only 200 people like their posts. Creators that hide all their comments may also not be considered, Ormos said, depending on the situation.<\/p>\n

\u201cI also look at the level of content creation and creativity. I think that somebody who\u2019s on their way is just as exciting for me as somebody that\u2019s already established,\u201d she added. \u201cI also look for mutuals. Do any of our creators have any friends in common? We look for trustworthiness.\u201d<\/p>\n

Mavn doesn\u2019t just accept the typical \u201cpretty model,\u201d Ormos said. \u201cI have a magician on the app. I have somebody who specializes in boating content. It\u2019s all kinds of stuff and that was my goal going into it. So, I\u2019m happy to see the diverse applicants.\u201d<\/p>\n

Creators must be 18 years old or older to be accepted.<\/p>\n

Mavn claims to have received thousands of applicants already yet it has only accepted about 300 users so far with a combined following of approximately 50 million, according to the company. While Ormos declined to share the names of notable Mavn users, she did reveal that NBA players, Netflix and HBO actresses as well as top streaming Spotify artists have signed up.<\/p>\n

Once a creator is accepted, there are two plans to choose from: Mavn and Mavn+. The basic Mavn plan requires an Instagram account to sign up, and creators can only apply for non-paid experiences.<\/p>\n

Mavn+, on the other hand, requires users to sign up with their Facebook account in order to share their insights via Meta. This is to ensure that brands can see all the users\u2019 insights to confirm if they are the right influencer to partner with, Ormos explained. Users that sign up with Mavn+ get access to paid opportunities.<\/p>\n

Mavn plans to eventually launch paid subscription plans in the future, with Mavn+ being the most expensive.<\/p>\n

Although Mavn takes 0% commission from creators, brands are required to pay a fee to be featured on the app. The fee for businesses ranges from $2,000 to $7,000 per month \u201cdepending on how big of a job it is,\u201d Ormos said.<\/p>\n

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<\/a><\/p>\n

Mavn founder & CEO Olivia Ormos.<\/em><\/p>\n<\/div>\n

Ormos is the founder of marketing agency OO & CO<\/a>, which is mainly known for organizing the annual Model Volleyball Tournament<\/a>, where models representing top agencies (Next, Elite, Ford and more) compete against each other. In addition to marketing and events, OO & CO also provides services like brand awareness and talent management.<\/p>\n

She came up with the idea for Mavn in April after seeing a \u201cmassive influx\u201d of demand for influencers\u2013 a term that has skyrocketed in popularity in recent years.<\/p>\n

\u201cBusiness development was coming out of nowhere I couldn\u2019t have one conversation that didn\u2019t involve the word \u2018influencer,’\u201d she said. \u201cWhether it was people asking us to help support getting influencers to an event, my social media clients wanting to dive into doing more user-generated content, pay-to-play campaigns, restaurants coming to us to do dining programs instead of doing traditional advertising and really using the influencer space to accomplish those things. And it got to a point where I just couldn\u2019t handle the amount of manual work that went into doing influencer marketing<\/a>.\u201d<\/p>\n

Mavn was mainly created to combat the upkeep of building a creator database as well as simplify communication between brand and influencer. However, it was also built to \u201cput the creator in the driver\u2019s seat,\u201d Ormos added.<\/p>\n

While similar<\/a> platforms<\/a> focus on businesses and their needs, Mavn claims to be an app where creators aren\u2019t lost in the process.<\/p>\n

\u201cWhat I realized about other competitors is they\u2019re highly focused on the businesses,\u201d Ormos said. \u201cThey\u2019re very much like, \u2018We can get you influencers. We can help you do this.\u2019 And I think the creator gets lost in this process and isn\u2019t really empowered\u2026 So yes, of course, I\u2019m not the first person to do this, but I think I\u2019ve utilized my experience in the space. So many influencers have come to me with positive feedback that they really feel [Mavn is] simplified for them, and it doesn\u2019t feel confusing. So I think that we\u2019ve done it in a way that feels right for [content creators.]\u201d<\/p>\n

Updated 3\/16\/23 at 10:48 a.m. with corrections to the statements \u201cMavn is currently only available to content creators who are based in Miami, Florida\u201d and \u201cCreators must also be verified on social media.\u201d Mavn accepts creators regardless of location or verification.\u00a0<\/em><\/p>\n<\/p><\/div>\n

Read More<\/a>
\n Lauren Forristal<\/p>\n","protected":false},"excerpt":{"rendered":"

Mavn, a new female-founded startup that connects content creators with brands and other businesses, launched its app today, giving users access to a variety of experiences, from PR packages and paid posts to campaigns, photoshoots, events, dining at fancy restaurants and more. The app is available on iOS and Android devices. Creators can scroll through<\/p>\n","protected":false},"author":1,"featured_media":618478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2664,2432,46],"tags":[],"class_list":["post-618477","post","type-post","status-publish","format-standard","has-post-thumbnail","category-connect","category-launches","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/618477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=618477"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/618477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/618478"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=618477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=618477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=618477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}