General Catalyst is launching a digital health startup with a $25 million investment, betting that demand for at-home care outweighs the challenging macroeconomic environment.\u00a0<\/p>\n

The startup, called\u00a0Maribel, will be led\u00a0by\u00a0former Mission Health CEO Dr. Ron Paulus and former Bayada\u00a0Home Healthcare Chief Medical Officer Dr. Adam Groff.\u00a0<\/p>\n

Related: Providence invests in remote physical therapy<\/em><\/a><\/p>\n

The digital health funding landscape\u00a0has been relatively quiet this\u00a0year. The collapse of popular digital health institution Silicon Valley Bank Friday may lead to an even more difficult funding climate<\/a>. But Paulus, who serves as an advisor at General Catalyst, expressed confidence about starting up a digital health company in challenging economic times because of the venture capital firm.<\/p>\n

“One of the beauties of having General Catalyst as a partner is they can be a long-term capital funder and invest across multiple stages,” Paulus said Wednesday.\u00a0\u00a0<\/p>\n

Maribel is the fifth company General Catalyst has created through its own developer program. The others are\u00a0Livongo, Commure, Kayak and Homeward.\u00a0\u00a0 \u00a0<\/p>\n

Maribel will provide a tech platform and advisory services to health systems offering complex care services in the home.\u00a0\u201cWe can meet health systems where they are and support them, either in a turnkey way where we develop and operate the program or in a supportive way from an advisory services perspective,\u201d Paulus said.\u00a0<\/p>\n

Maribel will be paid largely through performance-based clinical and financial outcomes within these at-home care programs, Paulus said. The company will use the $25 million to develop the tech platform, hire employees\u00a0and grow service offerings with Maribel\u2019s initial partners.\u00a0<\/p>\n

Those partners are Moorestown, New Jersey-based\u00a0home health company Bayada\u00a0and St. Louis-based health system Mercy. Bayada\u00a0CEO David Baiada said the home healthcare provider wants to expand its ability to provide acute-level care in the home.\u00a0<\/p>\n

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With Mercy, a 40-hospital system,<\/u> Maribel will develop a hospital-at-home program with a potential capacity of 200 participants.\u00a0<\/p>\n

Paulus said its partnerships won’t be limited to hospital-at-home programs.<\/p>\n

\u201cI wouldn’t want to be just the hospital-at-home company because that\u2019s too limiting,\u201d Paulus said. \u201cIt ignores the broad range of services that can be provided in the home community\u2026 our vision is much broader and [can achieve] sustainability, which is a lower-cost, higher-quality, better satisfaction side of care that’s part of an overall risk platform.\u201d<\/p>\n

The Centers for Medicare and Medicaid Services issued a public health emergency waiver in November 2020 to establish a program where\u00a0home hospital Medicare payment matches inpatient stays. In December, those payment\u00a0flexibilities were extended until the end of 2024 through the $1.7 trillion spending bill<\/a>. \u00a0Beyond 2024, it\u2019s unclear how hospital-at-home programs will be reimbursed through Medicare, although Paulus suggested they could be contracted as value-added clinical services.\u00a0<\/p>\n

Paulus said he will continue\u00a0as an advisor at General Catalyst but devote most of his time to Maribel. After leading Mission Health for nine years, Paulus joined General Catalyst in October 2019. He was one of the first of many notable CEOs to join it, including former Intermountain CEO Dr. Marc Harrison in August<\/a>\u00a0and former Jefferson Health CEO Dr. Stephen Klasko.<\/p>\n

This story first appeared in Digital Health Business & Technology.<\/em><\/a><\/p>\n

Correction: A previous version of this article stated Mercy was named Mercy Health and had 25 hospitals.<\/em><\/p>\n

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\n Gabriel Perna<\/p>\n","protected":false},"excerpt":{"rendered":"

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