{"id":614729,"date":"2023-03-05T15:52:00","date_gmt":"2023-03-05T21:52:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/05\/toblerone-maker-to-remove-matterhorn-image-from-packaging\/"},"modified":"2023-03-05T15:52:00","modified_gmt":"2023-03-05T21:52:00","slug":"toblerone-maker-to-remove-matterhorn-image-from-packaging","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/05\/toblerone-maker-to-remove-matterhorn-image-from-packaging\/","title":{"rendered":"Toblerone maker to remove Matterhorn image from packaging"},"content":{"rendered":"<p>The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its packaging. Photo courtesy of Ashley Pomeroy\/<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Toblerone_3362.jpg\">Wikimedia Commons<\/a><\/p>\n<article itemprop=\"articleBody\">\n<p><span>March 5 (UPI) &#8212;<\/span> The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its packaging.<\/p>\n<p>Toblerone, owned by the U.S. company Mondelez, said the packaging would be updated to reflect the company&#8217;s decision to move some production outside of Switzerland &#8212; which has strict rules on the use of national symbols.\n<\/p>\n<p>Packaging for the triangle-shaped chocolate debuted the image of the Matterhorn in 1970, replacing the image of a bear and eagle representing the creation of the chocolate bar in Bern in 1908.<\/p>\n<p>&#8220;The packaging redesign introduces a modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic,&#8221; a Mondel\u0113z spokesperson told <a href=\"https:\/\/www.aargauerzeitung.ch\/wirtschaft\/adieu-matterhorn-toblerone-nimmt-abschied-vom-matterhorn-wegen-swissness-regeln-darf-es-das-nationalsymbol-bald-nicht-mehr-zeigen-ld.2423039?reduced=true\" target=\"_blank\" rel=\"noopener\">Aargauer Zeitung<\/a>.<\/p>\n<p>Toblerone packaging will now read &#8220;established in Switzerland&#8221; rather than &#8220;of Switzerland&#8221; as the company moves some production to Slovakia, according to the newspaper.<\/p>\n<p>Instead of the profile of the jagged mountain peak, the packaging will include a &#8220;distinctive new Toblerone typeface and logo that draw further inspiration from the Toblerone archives and the inclusion of our founder, Tobler&#8217;s, signature,&#8221; the<a href=\"https:\/\/www.bbc.co.uk\/news\/business-64854720\" target=\"_blank\" rel=\"noopener\"> BBC reported<\/a>.<\/p>\n<p>According to <a href=\"https:\/\/www.theguardian.com\/world\/2023\/mar\/05\/matterhorn-mountain-toblerone-packaging-design-switzerland\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a>, Switzerland passed legislation in 2017 that restricts the use of national symbols on food and industrial packaging.\n<\/p>\n<p>At least 80% of a product&#8217;s raw ingredients must be sourced from the country in order for a product to be marked as being made in Switzerland.<\/p>\n<p>That requirement grows to 100% when products contain milk, such as milk chocolate, with exceptions made for ingredients such as cocoa that are not native to Switzerland.<\/p>\n<p><a href=\"https:\/\/www.upi.com\/Top_News\/World-News\/2023\/03\/05\/toblerone-maker-to-remove-matterhorn-image-packaging\/7831678052922\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Randy Redner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its packaging. Photo courtesy of Ashley Pomeroy\/Wikimedia Commons March 5 (UPI) &#8212; The maker of Toblerone chocolate bars said Sunday that the company will remove images of the famous Matterhorn mountain peak from its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":614730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,22368,119956],"tags":[],"class_list":{"0":"post-614729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financial","8":"category-maker","9":"category-toblerone"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/614729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=614729"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/614729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/614730"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=614729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=614729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=614729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}