{"id":613872,"date":"2023-03-03T08:49:06","date_gmt":"2023-03-03T14:49:06","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/03\/the-mystery-vehicle-at-the-heart-of-teslas-new-master-plan\/"},"modified":"2023-03-03T08:49:06","modified_gmt":"2023-03-03T14:49:06","slug":"the-mystery-vehicle-at-the-heart-of-teslas-new-master-plan","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/03\/the-mystery-vehicle-at-the-heart-of-teslas-new-master-plan\/","title":{"rendered":"The Mystery Vehicle at the Heart of Tesla\u2019s New Master Plan"},"content":{"rendered":"<div data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<p><span>Nearly four hours<\/span> into Tesla\u2019s marathon Investor Day, someone in the audience tried again to bring Elon Musk, the Tesla (and Twitter and SpaceX) CEO back to the present day. From a stage at the Gigafactory in Austin, Texas, Musk had announced an ambitious \u201cMaster Plan 3\u201d to save the world. For $10 trillion in manufacturing investment, Musk said, the world could move wholesale to a renewable electricity grid, powering electric cars, planes, and ships.<\/p>\n<p>\u201cEarth can and will move to a sustainable energy economy, and will do so in your lifetime,\u201d Musk proclaimed. More details will be revealed in a forthcoming white paper, he said.\u00a0 But the presentation was short on specifics on the one part of the electric transition that is in Tesla\u2019s gift: the next-generation vehicle it has been teasing for years, promising something that is more affordable, more efficient, and more efficiently built than anything in its current lineup. The vehicle, or group of vehicles, will be crucial to hitting Tesla\u2019s goal of selling 20 million vehicles in 2030; it sold 1.3 million in 2022.<\/p>\n<p>What, an investor asked the company\u2019s executives, would that vehicle be? Musk declined to share. \u201cWe\u2019d be jumping the gun if we answered your question,\u201d he said, explaining that the company would hold a separate event to roll out the mystery vehicle somewhere down the line. Slides shown during the presentation just showed images of car-shaped forms under gray sheets.<\/p>\n<p>Instead, 17 company executives shared some tidbits on the vehicle during a round robin of presentations focusing on everything from design to supply chains to manufacturing to environmental impacts and legal affairs.\u00a0<\/p>\n<p>The next-generation vehicle won\u2019t be just one car, but an approach to building vehicles focusing on \u201caffordability and desirability,\u201d said Lars Moravy, Tesla\u2019s vice president of vehicle engineering. It will be built at a new factory near Monterrey, Mexico, which was announced at the event Wednesday and will be Tesla&#8217;s sixth battery and electric vehicle plant. Executives said the next-gen vehicle would have a 40 percent smaller manufacturing footprint and would cut production costs by 50 percent.\u00a0<\/p>\n<p>Wall Street appears to have expected a bit more detail. By Thursday morning, the company\u2019s stock price was down 5 percent.\u00a0<\/p>\n<p>\u201cThe much-anticipated theme of Master Plan 3 left me with more questions than answers,\u201d Gene Munster, managing partner at Deepwater Asset Management, said in a note to investors.<\/p>\n<p>\u201cMusk and company failed to put the cherry on top\u2014an actual look at a lower-priced Tesla, if only just conceptually,\u201d Jessica Caldwell, executive director of insights at Edmunds, an auto industry research firm, said in an emailed commentary.\u00a0<\/p>\n<p>A truly affordable electric car has long been a target for the company. Tesla\u2019s first\u00a0<a data-offer-url=\"https:\/\/www.tesla.com\/blog\/secret-tesla-motors-master-plan-just-between-you-and-me\" href=\"https:\/\/www.tesla.com\/blog\/secret-tesla-motors-master-plan-just-between-you-and-me\" rel=\"nofollow noopener\" target=\"_blank\">Master Plan<\/a>\u2014published in 2006, before Musk was CEO\u2014was simple but, at the time, radical: Build an electric sports car, and use that money to build cheaper and cheaper electric cars. The company touted its second electric sedan, the Model 3, as the\u00a0<a href=\"https:\/\/www.wired.com\/2016\/03\/meet-teslas-model-3-long-awaited-car-masses\/\">battery-powered ride for the masses<\/a>, but the car only sold at its\u00a0<a href=\"https:\/\/www.wired.com\/story\/tesla-model-3-35000-price-autopilot-self-driving-stores-closing\/\">target price of $35,000<\/a> for a limited time. Its base model now sells for $43,000. In the meantime, legacy automakers inspired by Tesla\u2019s vision have stepped into the gap: The Chevrolet Bolt today starts at $26,500, and the Nissan Leaf at $28,000.\u00a0<\/p>\n<p>A second\u00a0<a data-offer-url=\"https:\/\/www.tesla.com\/blog\/master-plan-part-deux\" href=\"https:\/\/www.tesla.com\/blog\/master-plan-part-deux\" rel=\"nofollow noopener\" target=\"_blank\">Master Plan<\/a>, published in 2016, promised self-driving cars and shared robotaxis, and it promoted the carmaker\u2019s (now struggling) solar panel business. The robots on wheels haven\u2019t shown up yet\u2014though Wednesday\u2019s events did include a cameo from Optimus, a still-clunky\u00a0<a href=\"https:\/\/www.wired.com\/story\/elon-musks-half-baked-robot-is-a-clunky-first-step\/\">prototype of a humanoid robot<\/a> also being built by Tesla.<\/p>\n<p>Musk\u00a0<a href=\"https:\/\/www.wired.com\/2017\/06\/tesla-time-elon-musk-measures-everything-dog-years\/\">rarely meets his self-imposed deadlines<\/a>, but he\u2019s always excelled at marshaling others to his cause with grand pronouncements and sprawling visions. Now he\u2019s looking beyond cars, and even robots. \u201cI really want today to be not only about investors who own Tesla stock, but anyone who is an investor in Earth,\u201d he said.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.wired.com\/story\/the-mystery-vehicle-at-the-heart-of-teslas-new-master-plan\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Aarian Marshall<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly four hours into Tesla\u2019s marathon Investor Day, someone in the audience tried again to bring Elon Musk, the Tesla (and Twitter and SpaceX) CEO back to the present day. From a stage at the Gigafactory in Austin, Texas, Musk had announced an ambitious \u201cMaster Plan 3\u201d to save the world. For $10 trillion in<\/p>\n","protected":false},"author":1,"featured_media":613873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1676,46,29075],"tags":[],"class_list":{"0":"post-613872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mystery","8":"category-technology","9":"category-vehicle"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/613872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=613872"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/613872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/613873"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=613872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=613872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=613872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}