{"id":613854,"date":"2023-03-03T08:49:15","date_gmt":"2023-03-03T14:49:15","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/03\/03\/startup-pr-professionals-should-be-jumping-on-the-ai-bandwagon\/"},"modified":"2023-03-03T08:49:15","modified_gmt":"2023-03-03T14:49:15","slug":"startup-pr-professionals-should-be-jumping-on-the-ai-bandwagon","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/03\/03\/startup-pr-professionals-should-be-jumping-on-the-ai-bandwagon\/","title":{"rendered":"Startup PR professionals should be jumping on the AI bandwagon"},"content":{"rendered":"
\n
\n

Camilla Tenn<\/a> is senior public relations strategist at cross-border communications agency Eleven International.\t<\/p>\n<\/p><\/div>\n

It\u2019s only been<\/span> a couple of months since OpenAI\u2019s ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again.<\/p>\n

Whether it\u2019s headlines about AI startups securing massive funding rounds or Twitter threads about how you should<\/em> be using ChatGPT, the AI news cycle is well and truly here. Sorry, web3, you had your 15 minutes of fame.<\/p>\n

Going from all-out rage prompted by the FTX fiasco to ChatGPT setting off the red alert at Google HQ made for a sudden, even shocking shift in the tech news cycle. Crypto publication Decrypt pointed out the focus hasn\u2019t shifted only for the media: JPMorgan\u2019s e-Trading Edit report noted that institutional traders are also looking carefully at AI while blockchain begins to lose its allure.<\/p>\n

In this environment, it\u2019s going to be extremely tempting for tech startups to quickly slap the words \u201cAI\u201d and \u201cmachine learning\u201d wherever they\u2019re vaguely applicable and dial up the newsworthiness of a given announcement or market insight.<\/p>\n

Actually, that might not be a bad idea. In fact, it\u2019s a huge opportunity to miss.<\/p>\n

\n

\n\t\t\tIf AI-related coverage can get a new, unknown brand into its target publications today, it could help get the brand\u2019s pitch deck in front of potential investors tomorrow.\t\t\t\t\t<\/p><\/blockquote><\/div>\n

Clearly, AI stories are going to have a relatively easier time catching reporters\u2019 attention in this climate. That said, the need to differentiate messaging within the AI vertical is going to rise considerably with the influx of similar pitches heading to reporters\u2019 inboxes.<\/p>\n

The question is whether tech startups should shift their PR messaging toward AI-related topics. Such an approach is a given for startups that actually focus on AI: ChatGPT has paved the way and now they can reap the industrywide rewards. But for companies where AI was previously No. 4 on the list of proof points, machine learning capabilities should merge into the main hook of the announcement.<\/p>\n

But what if we\u2019re not an AI startup?<\/h2>\n

Startups that don\u2019t have much to do with AI will likely fear accusations of \u201cjumping on the bandwagon\u201d if they wade into the discussion. Startups might think they should avoid the topic altogether unless they\u2019re an all-out AI firm. The logic is for their PR messaging to stick closer to their core technology or brand mission and prioritize the longer-term benefits of clear positioning.<\/p>\n<\/p><\/div>\n

Read More<\/a>
\n Ram Iyer<\/p>\n","protected":false},"excerpt":{"rendered":"

Camilla Tenn is senior public relations strategist at cross-border communications agency Eleven International. It\u2019s only been a couple of months since OpenAI\u2019s ChatGPT exploded into the public consciousness, and it already feels like our news feeds will never be the same again. Whether it\u2019s headlines about AI startups securing massive funding rounds or Twitter threads<\/p>\n","protected":false},"author":1,"featured_media":613855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31575,334,46],"tags":[],"class_list":{"0":"post-613854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-professionals","8":"category-startup","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/613854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=613854"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/613854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/613855"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=613854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=613854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=613854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}