{"id":612458,"date":"2023-02-27T08:49:26","date_gmt":"2023-02-27T14:49:26","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/27\/quarterly-ad-spending-recap-green-shoots-of-ad-spending-growth-will-take-time-to-bloom\/"},"modified":"2023-02-27T08:49:26","modified_gmt":"2023-02-27T14:49:26","slug":"quarterly-ad-spending-recap-green-shoots-of-ad-spending-growth-will-take-time-to-bloom","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/27\/quarterly-ad-spending-recap-green-shoots-of-ad-spending-growth-will-take-time-to-bloom\/","title":{"rendered":"Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom"},"content":{"rendered":"
\n\t\t\t\t\t
<\/p>\n
\n
\n
\n

February 27, 2023\u00a0\u00a0\u2022\u00a0\u00a04 min read<\/span> \u00a0\u2022\u00a0 By Seb Joseph<\/a><\/p>\n<\/p><\/div>\n

<\/p>\n

\n\t\t\t\t\tIvy Liu\t\t\t\t<\/p>\n<\/p><\/div>\n

\n

Advertising is becoming more of a priority in the boardroom \u2014 for real time this time.<\/p>\n

It\u2019s an oft-touted claim whenever times get tough: CEOs who continue to advertise during downturns end up on top. Few CFOs buy into this viewpoint, however. Instead, they tend to cut advertising first during these moments because it\u2019s a variable cost that can be quickly halted. It was one of marketing\u2019s most enduring cliches. No amount of opinion pieces, conference keynotes or studies urging companies to do the opposite could change it \u2014 until now. <\/p>\n

\n

It turns out this downturn is different to most.<\/p>\n

\u201cWhile ad spend correlates with economic growth, as we\u2019ve seen since the pandemic that this isn\u2019t a linear correlation,\u201d IAB Europe\u2019s chief economist Daniel Knapp said earlier this month on his quarterly forecast call. \u201cPlus advertising has other motivations and drivers than just looking at overall economic growth.\u201d<\/p>\n

Advertising isn\u2019t as coupled to the economy as perceptions would have it.<\/p>\n

To be clear, there are cuts to advertising. The collapse of the crypto market, the ongoing challenges of the automotive industry and market consolidation are all proof of that. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. <\/p>\n

Here\u2019s a rundown of how some of the largest advertisers outlined their plans in their latest financial updates:<\/p>\n