{"id":612160,"date":"2023-02-26T08:49:03","date_gmt":"2023-02-26T14:49:03","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/26\/executive-interview-will-video-kill-the-streaming-star\/"},"modified":"2023-02-26T08:49:03","modified_gmt":"2023-02-26T14:49:03","slug":"executive-interview-will-video-kill-the-streaming-star","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/26\/executive-interview-will-video-kill-the-streaming-star\/","title":{"rendered":"Executive interview: Will video kill the streaming star?"},"content":{"rendered":"<div id=\"content-header\">\n<h2>While we are used to live streaming, video messages seem cheesy \u2013 but Vimeo\u2019s chief product officer believes they will revolutionise communications<\/h2>\n<\/div>\n<div id=\"content-center\">\n<ul>\n<li><i data-icon=\"1\"><\/i><\/li>\n<li><i data-icon=\"2\"><\/i><\/li>\n<\/ul>\n<div id=\"contributors-block\">\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Cliff-Saran-Sep-2022-140x180px.jpg\" alt=\"Cliff Saran\">\n\t\t\t\t\t<\/p>\n<p><span>By<\/span><\/p>\n<ul>\n<li>\n\t\t\t\t\t<a href=\"https:\/\/www.techtarget.com\/contributor\/Cliff-Saran\">Cliff Saran,<\/a><br \/>\n\t\t\t\t\t\t<span>Managing Editor<\/span>\n\t\t\t\t\t\t<\/li>\n<\/ul>\n<p>\n\tPublished: <span>22 Feb 2023 10:49<\/span>\n<\/p>\n<\/div>\n<section id=\"content-body\">\n<p>The idea of pre-recording something so it can be watched later is the foundation on which broadcasting and streaming services are built. But for the consumer, the experience is perceived as something that is instantaneous.<\/p>\n<p>In the past, families gathered around a television screen to tune into a favourite programme at the time it was scheduled to be broadcast. These days, on-demand means consumers can choose what they watch and when, irrespective of when the content was uploaded.<\/p>\n<p>With a click of a button, the consumer has the power to select a video on-demand from an ever-growing library. This is the power of streaming platforms. While they currently dominate the entertainment sector, this concept of an asynchronous viewing experience has the potential to revolutionise the distribution of human knowledge in a way that has not been possible since the written word.<\/p>\n<p>Video has been one of Ashraf Alkarmi\u2019s passions for many years. The chief product officer at video-sharing company Vimeo says: \u201cI\u2019ve made a lot of career choices, and as I began doing more video, I realised how engaging it is and how video transforms communication,\u201d he says. \u201cThey say a picture is worth a thousand words \u2013 imagine what moving pictures can do. Video is a powerful communication medium.\u201d<\/p>\n<p>Alkarmi previously led Facebook Watch at Meta and Amazon\u2019s enterprise-grade streaming service. He started his tech career in set-top boxes for on-demand video and worked in the business-to-business space at Brightcove before moving into business-to-consumer video services.<\/p>\n<section data-menu-title=\"Doing things better\">\n<h3><i data-icon=\"1\"><\/i>Doing things better<\/h3>\n<p>Discussing his work at Vimeo, Alkarmi says: \u201cFirst and foremost, it\u2019s about entrenching ourselves in customer problems, solving their pain points. That\u2019s the most exciting thing that teams can look at.\u201d<\/p>\n<blockquote>\n<div>\n<figure>\n    \u201cThey say a picture is worth a thousand words \u2013 imagine what moving pictures can do. Video is a powerful communication medium\u201d<br \/>\n   <\/figure><figcaption>\n    <strong>Ashraf Alkarmi, Vimeo<\/strong><br \/>\n   <\/figcaption><\/div>\n<\/blockquote>\n<p>He says this helps to motivate staff and enables them to see how the work they are doing is enabling customers to do something better. \u201cThe way we set priorities and expectations is based on what customer problems we want to solve and how we want to solve them,\u201d he adds.<\/p>\n<p>When it comes to collaboration, while video-conferencing has enabled global teams to connect, these platforms tend to focus on live meetings that occur in a timezone suitable only to one group of employees. This is where <a href=\"https:\/\/www.techtarget.com\/searchnetworking\/definition\/asynchronous\">asynchronous communication<\/a> has a role to play, according to Alkarmi.<\/p>\n<p>A pre-recorded video message can be shared with everyone. People can choose to watch the message at a time that is most convenient to them, rather than having to tune into a live video stream that may be taking place in the middle of the night, local time. \u201cPeople can record a response and share it with the team. This creates a very <a href=\"https:\/\/www.techtarget.com\/searchunifiedcommunications\/answer\/What-are-use-cases-for-asynchronous-video-communication\">different collaborative environment<\/a>,\u201d he says.<\/p>\n<\/section>\n<section data-menu-title=\"AI and analytics\">\n<h3><i data-icon=\"1\"><\/i>AI and analytics<\/h3>\n<p>Looking at technology trends, Alkarmi believes the way artificial intelligence (AI) is being incorporated into applications and the experiences AI is now able to offer customers is accelerating.<\/p>\n<p>\u201cIt is impossible to deny the fast evolution of AI today,\u201d he says. \u201cI believe by next year, 50% of users will touch some form of augmented AI-driven application, whether it is speech, the written word or computer vision algorithms.\u201d<\/p>\n<p>One area of video that Alkarmi believes is going to see a lot of development <a href=\"https:\/\/www.computerweekly.com\/news\/252509368\/Mavenir-accelerates-AI-for-enterprises-with-intelligent-video-analytics-on-5G\">going forward is analytics<\/a>. He says it will be possible to create a more immersive experience for viewers when they are able to search within a video, look at summaries and notes, or skip to a particular section where the presenter is saying something the viewer wants to find out more about.<\/p>\n<p>He says AI can be used in video players to automatically insert chapters into a video, which can help viewers navigate to specific sections quickly.<\/p>\n<\/section>\n<section data-menu-title=\"Leadership and motivation\">\n<h3><i data-icon=\"1\"><\/i>Leadership and motivation<\/h3>\n<p>Looking beyond tech innovations, the current economic climate means many organisations are feeling the pinch. Alkarmi sees a number of significant differences between what is happening now and the banking crisis in 2008. \u201cThere are a lot of changes happening. The lifecycle of startups is getting longer \u2013 now 10 to 15 years to get from funding to IPO [initial public offering],\u201d he says.<\/p>\n<blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Ashraf-Alkarmi-Vimeo-140x180px.jpg\" alt>\n  <\/p>\n<p><strong><span>\u201cThis is the first time a downturn has been coupled with inflation pressures coming out of a pandemic. How you manage that is simply by focusing on people and keeping your people motivated and excited to solve customer problems\u201d<\/span><\/strong><\/p>\n<p><em><span>Ashraf Alkarmi, Vimeo<\/span><\/em><\/p>\n<\/blockquote>\n<p>\u201cThis is the first time a downturn has been coupled with inflation pressures coming out of a pandemic. How you manage that is simply by focusing on people and keeping your people motivated and excited to solve customer problems,\u201d he adds.<\/p>\n<p>Alkarmi believes in the importance of having the right leadership team in place to ensure that teams can remain focused on business objectives.<\/p>\n<\/section>\n<section data-menu-title=\"Video\u2019s untapped potential\">\n<h3><i data-icon=\"1\"><\/i>Video\u2019s untapped potential<\/h3>\n<p>What is interesting from the conversation with Alkarmi is the untapped potential of video. With budgets being cut, business owners may feel they are unable to justify travelling abroad.<\/p>\n<p>There was a time, not so long ago, when people treated online video conferences as \u201csecond best\u201d compared with attending events and meetings in person. But the Covid-19 pandemic showed the power of online video conferencing to connect people, and it is now culturally accepted as often the \u201cbest\u201d means of holding a meeting.<\/p>\n<p>Video messages are sometimes seen as a slightly amusing and arguably cheesy way for family members and friends to send greetings, but if Alkarmi is right, such asynchronous video may become a normal part of business communications.<\/p>\n<p>Certainly, it is easier to demonstrate or showcase a new product using a pre-recorded video than attempt a live demonstration online. The only factor is whether the intended audience will download the content in a timely manner, which requires a cultural shift.<\/p>\n<p>Listen to the <a href=\"https:\/\/www.computerweekly.com\/podcast\/Video-messaging-A-Computer-Weekly-Downtime-upload-podcast\">podcast >><\/a><\/p>\n<\/section>\n<\/section>\n<section id=\"DigDeeperSplash\">\n<h4>\n\t\t\t<i data-icon=\"m\"><\/i>Read more on CW500 and IT leadership skills<\/h4>\n<ul>\n<li><a id=\"DigDeeperItem-1\" href=\"https:\/\/www.computerweekly.com\/podcast\/Video-messaging-A-Computer-Weekly-Downtime-upload-podcast\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/Hero Images\/Podcast-art-hero-JLD_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/Hero%20Images\/Podcast-art-hero-JLD_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/visuals\/ComputerWeekly\/Hero%20Images\/Podcast-art-hero-JLD.jpg 1280w\" alt ><\/p>\n<h5>Video messaging: A Computer Weekly Downtime upload podcast<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Cliff-Saran-Sep-2022-140x180px.jpg\" alt=\"CliffSaran\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Cliff\u00a0Saran<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-2\" href=\"https:\/\/www.techtarget.com\/searchunifiedcommunications\/news\/365530056\/Zoom-adds-chatbot-virtual-assistant-to-CCaaS-offering\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/chatbot_g1273438441_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/chatbot_g1273438441_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/chatbot_g1273438441.jpg 1280w\" alt ><\/p>\n<h5>Zoom adds chatbot virtual assistant to CCaaS offering<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/reines_mary.jpg\" alt=\"MaryReines\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Mary\u00a0Reines<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-3\" href=\"https:\/\/www.techtarget.com\/whatis\/feature\/9-types-of-video-marketing-for-businesses-to-reach-customers\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/telecommunications_g1196912050_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/telecommunications_g1196912050_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/telecommunications_g1196912050.jpg 1280w\" alt ><\/p>\n<h5>9 types of video marketing for businesses to reach customers<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/onlineimages\/hetler_amanda.jpg\" alt=\"AmandaHetler\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Amanda\u00a0Hetler<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<li><a id=\"DigDeeperItem-4\" href=\"https:\/\/www.computerweekly.com\/news\/252518213\/Zoom-furthers-contact-centre-expansion-with-Solvvy-acquisition\"><br \/>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/zoom-video-chat_adobe_Editorial_Use_Only_searchsitetablet_520X173.jpg\" srcset=\"https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/zoom-video-chat_adobe_Editorial_Use_Only_searchsitetablet_520X173.jpg 960w,https:\/\/cdn.ttgtmedia.com\/visuals\/German\/article\/zoom-video-chat_adobe_Editorial_Use_Only.jpg 1280w\" alt ><\/p>\n<h5>Zoom furthers contact centre expansion with Solvvy acquisition<\/h5>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.ttgtmedia.com\/rms\/computerweekly\/Joe-OHalloran-2022-140x180px.jpg\" alt=\"JoeO\u2019Halloran\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><span>By: <span>Joe\u00a0O\u2019Halloran<\/span><\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/div>\n<p>\t\t\t\t<\/a><\/li>\n<\/ul>\n<\/section>\n<\/div>\n<p><a href=\"https:\/\/www.computerweekly.com\/news\/365531252\/Executive-interview-Will-video-kill-the-streaming-star\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Elida Mayoral<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While we are used to live streaming, video messages seem cheesy \u2013 but Vimeo\u2019s chief product officer believes they will revolutionise communications By Cliff Saran, Managing Editor Published: 22 Feb 2023 10:49 The idea of pre-recording something so it can be watched later is the foundation on which broadcasting and streaming services are built. But<\/p>\n","protected":false},"author":1,"featured_media":612161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4738,22316,46],"tags":[],"class_list":{"0":"post-612160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-executive","8":"category-interview","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/612160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=612160"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/612160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/612161"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=612160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=612160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=612160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}