{"id":612138,"date":"2023-02-26T08:49:14","date_gmt":"2023-02-26T14:49:14","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/26\/what-do-creators-really-want-from-tiktok\/"},"modified":"2023-02-26T08:49:14","modified_gmt":"2023-02-26T14:49:14","slug":"what-do-creators-really-want-from-tiktok","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/26\/what-do-creators-really-want-from-tiktok\/","title":{"rendered":"What do creators really want from TikTok?"},"content":{"rendered":"

As central as these people have been to the short-form video\u2019s app\u2019s success over the last two <\/strong>years, they don\u2019t necessarily feel like they\u2019ve been compensated for it. They\u2019re no longer seeing the platform through the rose tinted glasses they once did.<\/p>\n

\n

These growing frustrations have caused creators to start questioning other elements of the app they\u2019re unhappy with.\u00a0<\/p>\n

With that in mind, Digiday caught up with seven creators, who expressed the underlying issues they have with TikTok, including creator cash.<\/p>\n

Poor pay<\/strong><\/h2>\n

It\u2019s generally understood that TikTok doesn\u2019t pay creators very well, at least not right now.<\/p>\n

While Digiday previously reported<\/a> that TikTok splits ad revenue 50\/50 with approved creators (those with 100K followers or more) through its TikTok Pulse program, which launched in May last year, the platform\u2019s creator fund doesn\u2019t do much to keep creators motivated.<\/p>\n

In fact, according to ForeverSammmy, who currently has 27.7K followers on the app, creators generally get less than 50p ($0.61) for 100K views via the Creator Fund.<\/p>\n

Similarly, Sayhopkins, who has amassed 289.5K followers on TikTok and has recently become part of Goldenset Collective\u2019s first creator cohort, explained she\u2019s never actually cashed out from the Creator Fund. \u201cOne video I posted back in November, for example,\u00a0got around eight million views, so it\u2019s not like I don\u2019t have money in the pot, but it\u2019s not enough to get excited about,\u201d she said. \u201cThe views are there, but the amount of money I\u2019ve received so far isn\u2019t going to change my life or pay the bills.\u201d<\/p>\n

Even Danigmakeup1, who has a total of 624.4K followers on the entertainment app has had similar experiences. Sharing her revenue stats between Feb 11 \u2013 18 with Digiday, she made an average of 92p ($1.11) per day, (\u00a37.34 \/ $8.89 in total) despite receiving 17K profile views and 762K video views for the same time period.\u00a0\u00a0<\/p>\n

That said, TikTok did recently announce the launch of its Creativity Program Beta, following feedback from its creators on its creator solutions, including the TikTok Creator Fund. While it\u2019s currently available on an invite-only basis, TikTok will make the service available to all eligible U.S. creators in the coming months. So hopefully things will improve.<\/p>\n

Better algorithm<\/strong><\/h2>\n

The industry often praises TikTok\u2019s unique algorithm, which is believed to be well ahead of Facebook, Instagram or even Snapchat to name a few \u2013 as well as its ability to make anyone go viral on the app.\u00a0<\/p>\n

Of course, this was before it came to light<\/a> that the virality can also come down to TikTok execs who manually decide who and what goes viral using the app\u2019s heating feature.\u00a0It\u2019s just another reason, in the growing list of them, why creators aren\u2019t necessarily sold on the algorithm overall.<\/p>\n

ForeverSammmy explained why the algorithm means her TikTok views are so sporadic and is\u00a0 incredibly disheartening.\u00a0<\/p>\n

\u201cIt would be great to know how TikTok actually spreads-out content and if there is a specific format so creators can use it,\u201d she said. \u201cYou end up feeling discouraged because one video you thought was going to do well doesn\u2019t, so you\u2019re constantly second-guessing your creative process and your ideas.\u201d<\/p>\n

Banning oversight to increase trust<\/strong><\/h2>\n

Creators also lack control over their account\u2019s existence. According to IAmBrandon\u2019s (who has 30.1K TikTok followers), it\u2019s easy for a creator to get banned on the app due to another user reporting your account, and it subsequently gets taken down.\u00a0<\/p>\n

For creator\u2019s that\u2019s potentially a key revenue stream down the drain. \u201cCreators then have to appeal the ban, in the hope it was a false or wrong report, which is pretty hit or miss,\u201d he said.<\/p>\n

With this in mind, IslandStyle, who so far has 1779 followers, believes TikTok needs to be far more transparent and work with its creators to provide better insight into decisions made around their accounts, especially with bans and suspensions.<\/p>\n

He suggested that clarified terms of use would also be helpful because the inconsistency in which creators are suspended can be linked back to ambiguous rules.\u00a0<\/p>\n

\u201cTikTok needs to create clear usage rules and stick by those rules,\u201d he said. \u201cIt is too easy for bigoted content and comments to be left on videos. And with TikTok now pushing live streaming, there has been a ton of false reporting of accounts, meaning creators are banned for no reason or without review. There seems to be a theme of inconsistency in how Terms of Service and punishments are determined and handed out, which leads to creator distrust in the platform.\u201d<\/p>\n

Aware that these ongoing issues still needed to be addressed, TikTok announced an updated account enforcement system earlier this month. This was the result of hearing from creators that the previous approach was rather confusing to navigate.<\/p>\n

Improved editing abilities<\/strong><\/h2>\n

While users scroll through hours of super short videos on the app, what\u2019s often forgotten is that each TikTok has gone through some production and editing process \u2013 no matter how raw the finished product might look.\u00a0Amelia Sordell, who amassed 26K followers, said that she\u2019d love to be able to edit videos and captions after posting.<\/p>\n

Mindful of mental health<\/strong><\/h2>\n

Creators are constantly battling against burnout to ensure their mental health stays intact in this \u2018always on\u2019 industry.<\/p>\n

While creators have previously highlighted to Digiday that boundaries are important between creators and their followers, ForeverSammmy believes that it would be great if TikTok removed post views altogether \u2013 similar to what Instagram implemented last year as a way to improve mental health on the app \u2013 as views put a lot of performance pressure on creators.<\/p>\n

Influencers thrive within their communities and it\u2019s their loyalty which enables creators to partner with brands and convert those views to sales. This is a key reason why Eimear Varian Barry isn\u2019t willing to prioritize TikTok (where she has 332 followers) over her main platform, Instagram (where she has 102K followers).\u00a0<\/p>\n

\u201cOn Instagram, I have a community of people who have literally been following my account for 10 years, who totally get me and my content,\u201d she said. \u201cBut I don\u2019t have that on TikTok. I don\u2019t get any sense of community there. Advertisers are preoccupied with wanting videos to go viral on the app to get more eyeballs on their products, but that\u2019s detrimental to building a long-term, solid community.\u201d<\/p>\n

Responding to these creators\u2019 issues in a statement, TikTok said: \u201cFrom career creators to side hustlers, entertainers to educators, those who are building their personal brand to those who create \u2018just for fun,\u2019 creators are the beating heart of TikTok. Our platform is where they come to share their experiences, turn passions into careers, find audiences that want to be entertained, and grow a thriving community.<\/p>\n

\u201cWe also know that there\u2019s no one size fits all approach to success on TikTok, which is why we\u2019ve created a variety of offerings to help creators grow their community, create an income stream at every stage of their journey, and pursue their creative dreams \u2013 no matter how big or small they may be.<\/p>\n

\u201cWe listen to our creators to understand their different motivations and goals, and we want to ensure that we continue to provide a wide range of opportunities for them to be recognised for their creativity and hard work.\u201d<\/p>\n<\/div>\n

Read More<\/a>
\n Krystal Scanlon<\/p>\n","protected":false},"excerpt":{"rendered":"

As central as these people have been to the short-form video\u2019s app\u2019s success over the last two years, they don\u2019t necessarily feel like they\u2019ve been compensated for it. They\u2019re no longer seeing the platform through the rose tinted glasses they once did. These growing frustrations have caused creators to start questioning other elements of the<\/p>\n","protected":false},"author":1,"featured_media":612139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4706,847,46],"tags":[],"class_list":{"0":"post-612138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creators","8":"category-really","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/612138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=612138"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/612138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/612139"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=612138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=612138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=612138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}