{"id":612134,"date":"2023-02-26T08:49:16","date_gmt":"2023-02-26T14:49:16","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/26\/how-roku-is-leveraging-data-to-future-proof-its-advertising-business\/"},"modified":"2023-02-26T08:49:16","modified_gmt":"2023-02-26T14:49:16","slug":"how-roku-is-leveraging-data-to-future-proof-its-advertising-business","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/26\/how-roku-is-leveraging-data-to-future-proof-its-advertising-business\/","title":{"rendered":"How Roku is leveraging data to future-proof its advertising business"},"content":{"rendered":"
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February 23, 2023\u00a0\u00a0\u2022\u00a0\u00a03 min read<\/span> \u00a0\u2022\u00a0 Sponsored by Marketecture<\/a><\/p>\n<\/p><\/div>\n

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Produced in partnership with Marketecture<\/strong><\/p>\n

The following article highlights an interview between Adam Markey, director of product management for Roku Ad Platforms, and Ari Paparo, founder and CEO of Marketecture. Register for free to <\/em>watch more of the discussion<\/em><\/a> and learn how Roku brings a data-driven approach to streaming television ads and building a data identity ecosystem for CTV.<\/em><\/p>\n

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As TV streaming audiences keep growing, so do advertising opportunities on these platforms \u2014 particularly as advertisers seek ways to leverage first-party data to reach their target audiences.<\/p>\n

With 70 million active streamers, Roku has built an ad platform designed to reach a wider TV audience across multiple platforms and devices. Adam Markey, director of product management for Roku Ad Platforms, recently spoke with Ari Paparo, founder and CEO of Marketecture, to discuss how Roku approaches programmatic advertising on television.<\/p>\n

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