{"id":611824,"date":"2023-02-25T08:49:00","date_gmt":"2023-02-25T14:49:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/25\/apple-takes-another-step-towards-ads-on-tv-plus\/"},"modified":"2023-02-25T08:49:00","modified_gmt":"2023-02-25T14:49:00","slug":"apple-takes-another-step-towards-ads-on-tv-plus","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/25\/apple-takes-another-step-towards-ads-on-tv-plus\/","title":{"rendered":"Apple takes another step towards ads on TV Plus"},"content":{"rendered":"
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Apple takes another step towards ads on TV Plus<\/h2>\n

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Apple has hired an advertising executive to help build a TV Plus ads business, according to The Information.<\/h2>\n

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Share this story<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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<\/span>\"A<\/span><\/p>\n
Ads may be coming to Ted Lasso.<\/em><\/figcaption>

Image: Apple<\/cite><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n

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Apple has made a notable hire that could signal its intent to move into ads on Apple TV Plus. The company has hired advertising exec Lauren Fry to \u201cto help build a video advertising business for its Apple TV Plus streaming service,\u201d according to The Information<\/em><\/a>.<\/p>\n

Apple has been turning more to ads to help grow its revenues; it added new ad placements in the App Store last year<\/a> and reportedly wants to bring ads to apps like Maps, Books, and Podcasts<\/a>, so it\u2019s not surprising that it\u2019s looking at ads for TV Plus as well. And this hire isn\u2019t even the first exploration of ads with its streaming offerings, as it has run ads against its Major League Baseball games and is reportedly building an ad network<\/a> around its streaming service with Major League Soccer. <\/p>\n

Currently, Apple TV Plus is only available with a paid subscription that recently got more expensive<\/a>, so an ad-supported tier that\u2019s presumably more affordable could be one way for Apple to bring in new subscribers. At this point, having an ad-supported tier of a streaming service is pretty common \u2014 Netflix<\/a> and Disney Plus<\/a> got them last year, while HBO Max\u2019s ads plan launched in June 2021<\/a> \u2014 and in hiring Fry, it appears Apple is moving forward with plans to eventually run ads alongside shows like Ted Lasso<\/em> and Severance<\/em>.<\/p>\n

Apple didn\u2019t immediately reply to a request for comment.<\/p>\n<\/div>\n<\/div>\n

Read More<\/a>
\n Jay Peters<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple takes another step towards ads on TV Plus \/ Apple has hired an advertising executive to help build a TV Plus ads business, according to The Information. Feb 25, 2023, 12:11 AM UTC|Share this storyAds may be coming to Ted Lasso. Image: AppleApple has made a notable hire that could signal its intent to<\/p>\n","protected":false},"author":1,"featured_media":611825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[376,1409,46],"tags":[],"class_list":["post-611824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-apple","category-takes","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/611824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=611824"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/611824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/611825"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=611824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=611824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=611824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}