{"id":608310,"date":"2023-02-15T07:48:54","date_gmt":"2023-02-15T13:48:54","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/15\/advertisers-can-feel-good-about-super-bowl-lviis-ratings-even-if-viewers-didnt-love-every-ad\/"},"modified":"2023-02-15T07:48:54","modified_gmt":"2023-02-15T13:48:54","slug":"advertisers-can-feel-good-about-super-bowl-lviis-ratings-even-if-viewers-didnt-love-every-ad","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/15\/advertisers-can-feel-good-about-super-bowl-lviis-ratings-even-if-viewers-didnt-love-every-ad\/","title":{"rendered":"Advertisers can feel good about Super Bowl LVII\u2019s ratings, even if viewers didn\u2019t love every ad"},"content":{"rendered":"
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February 14, 2023\u00a0\u00a0\u2022\u00a0\u00a02 min read<\/span> | By Michael B\u00fcrgi<\/a><\/p>\n<\/div>\n

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\n\t\t\t\t\tIvy Liu\t\t\t\t<\/p>\n<\/p><\/div>\n

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Super Bowl LVII on Fox is in the books, with a solid ratings trajectory throughout the game.<\/p>\n

The game reached a total of 124 million viewers, according to ad tracking service AdImpact, leaving most advertisers quite content with the $7 million per 30-second spot they spent in between a tight game, whose winner was unclear until the final minutes of the fourth quarter. (More clear was the general consensus that the celebrity-stuffed ads underwhelmed<\/a> most observers and critics, while a few ads featuring dogs stole hearts<\/a>.)<\/p>\n

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AdImpact broke down the ratings for the big game, starting with the national anthem, through a controversial penalty call late in the fourth quarter that influenced the game\u2019s outcome and finishing with the presentation of the Lombardi trophy to the Kansas City Chiefs, who defeated the Philadelphia Eagles 38-35.<\/p>\n

Here\u2019s how the Super Bowl\u2019s ratings tracked, from beginning to end:\u00a0<\/p>\n