{"id":608230,"date":"2023-02-15T07:49:36","date_gmt":"2023-02-15T13:49:36","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/15\/googles-privacy-sandbox-initiative-wont-save-you-from-web-tracking\/"},"modified":"2023-02-15T07:49:36","modified_gmt":"2023-02-15T13:49:36","slug":"googles-privacy-sandbox-initiative-wont-save-you-from-web-tracking","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/15\/googles-privacy-sandbox-initiative-wont-save-you-from-web-tracking\/","title":{"rendered":"Google&#8217;s Privacy Sandbox initiative won\u2019t save you from web tracking"},"content":{"rendered":"<article aria-label=\"article\" data-id=\"79UhXwsKUgjo92KYnyfQoS\">\n<header>\n<nav aria-label=\"Breadcrumbs\">\n<ol>\n<li>\n<a href=\"https:\/\/www.techradar.com\" aria-label=\"Return to Home\">Home<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/www.techradar.com\/news\" aria-label=\"Return to News\">News<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/www.techradar.com\/computing\" aria-label=\"Return to Computing\">Computing<\/a>\n<\/li>\n<\/ol>\n<\/nav>\n<\/header>\n<section>\n<div itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n<div>\n<picture><source type=\"image\/webp\" alt=\"Google office \" onerror=\"if(this.src &#038;&#038; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\"   data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\"><source type=\"image\/jpeg\" alt=\"Google office \" onerror=\"if(this.src &#038;&#038; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\"   data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\"><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL-320-80.jpg\" alt=\"Google office \" onerror=\"if(this.src &#038;&#038; this.src.indexOf('missing-image.svg') !== -1){return true;};this.parentNode.replaceChild(window.missingImage(),this)\"   data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\"><\/picture>\n<\/div>\n<p><meta itemprop=\"url\" content=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruboF9JWkEuM2mRLTALWiL.jpg\"><br \/>\n<meta itemprop=\"height\" content=\"600\"><br \/>\n<meta itemprop=\"width\" content=\"338\"><figcaption itemprop=\"caption description\">\n<span itemprop=\"copyrightHolder\">(Image credit: Shutterstock \/ Sundry Photography)<\/span><br \/>\n<\/figcaption><\/div>\n<div id=\"article-body\">\n<p><a href=\"https:\/\/www.techradar.com\/news\/google-to-limit-tracking-in-android-apps-starting-next-year\"><u>True to its word<\/u><\/a>, Google has officially launched a beta of its \u201cPrivacy Sandbox\u201d, a growing set of disparate initiatives designed to anonymise data tracking without wholly preventing it.<\/p>\n<p>Per the <a href=\"https:\/\/privacysandbox.com\/intl\/en_us\/open-web\/#how-works-on-web-hero\" target=\"_blank\" data-url=\"https:\/\/privacysandbox.com\/intl\/en_us\/open-web\/#how-works-on-web-hero\" rel=\"noopener\"><u>landing page<\/u><\/a><span> (opens in new tab)<\/span> for the release (via <a href=\"https:\/\/gizmodo.com\/google-android-launches-privacy-sandbox-chrome-cookies-1850112117\" target=\"_blank\" data-url=\"https:\/\/gizmodo.com\/google-android-launches-privacy-sandbox-chrome-cookies-1850112117\" rel=\"noopener\"><u>Gizmodo<\/u><\/a><span> (opens in new tab)<\/span>), the core tenets of Privacy Sandbox include eliminating the sharing of cookie data between websites, and processing data on-device but away from apps and external servers, restricting their access to that data.<\/p>\n<p>The company is implementing limits on <a href=\"https:\/\/www.techradar.com\/features\/browser-fingerprinting-explained\"><u>fingerprinting<\/u><\/a> (the creation of data designed to identify a user) and the access spurious advertising platforms have to data belonging to an individual. However, it\u2019s important to note Google\u2019s Privacy Sandbox is not looking to revolutionize <a href=\"https:\/\/www.techradar.com\/news\/google-defends-divisive-attempts-to-replace-tracking-cookies\"><u>or even antagonize<\/u><\/a> the online advertising industry.\u00a0<\/p>\n<h2 id=\"google-x2019-s-privacy-sandbox\">Google\u2019s Privacy Sandbox<\/h2>\n<p>Yes, users will still be tracked under the Privacy Sandbox, because Google intends to establish a system to use patterns within an individual&#8217;s data to create a vague profile of their personality.\u00a0<\/p>\n<p>This would mark someone out, for example, as a \u2018\u2019sports fan&#8221; or &#8220;bingewatcher&#8221;, to advertisers, without sharing specific identifying data with them, so they can still be served with targeted ads.<\/p>\n<p>This <a href=\"https:\/\/www.techradar.com\/best\/best-online-cyber-security-courses\"><u>cybersecurity<\/u><\/a> concept, generally known as differential privacy, is certainly better than ad and social media platforms creating dossiers on users whether they consent to that or not, and it\u2019s good that such a system is being brought to a mainstream tech platform.\u00a0<\/p>\n<p>But if the idea of personal data being leveraged in any way sounds disconcerting, consider looking into free<a href=\"https:\/\/www.techradar.com\/best\/anonymous-browsing\"> <u>privacy tools<\/u><\/a>, like browser extensions that stamp out ads and trackers such as<a href=\"https:\/\/ublockorigin.com\/\" data-url=\"https:\/\/ublockorigin.com\/\"> <\/a><a href=\"https:\/\/ublockorigin.com\/\" target=\"_blank\" data-url=\"https:\/\/ublockorigin.com\/\" rel=\"noopener\"><u>uBlock Origin<\/u><\/a><span> (opens in new tab)<\/span> and<a href=\"https:\/\/decentraleyes.org\/\" data-url=\"https:\/\/decentraleyes.org\/\"> <\/a><a href=\"https:\/\/decentraleyes.org\/\" target=\"_blank\" data-url=\"https:\/\/decentraleyes.org\/\" rel=\"noopener\"><u>Decentraleyes<\/u><\/a><span> (opens in new tab)<\/span>.<\/p>\n<p>However, there are some things Google is trying to achieve with the Privacy Sandbox, which is still in active development, that make it a project worth keeping an eye on.<\/p>\n<p>For instance, apps on <a href=\"https:\/\/www.techradar.com\/news\/best-chromebook\">Chromebooks<\/a> or <a href=\"https:\/\/www.techradar.com\/best\/best-android-phones\">Android phones<\/a> could run faster because of changes to the way data is processed on those devices, and Google seems committed to preventing \u201ccovert tracking\u201d, so that if users are being tracked, they know about it.<\/p>\n<ul>\n<li>Here\u2019s our list of the<a href=\"https:\/\/www.techradar.com\/best\/proxy\"><u> best proxies<\/u><\/a> available right now<\/li>\n<\/ul>\n<\/div>\n<div data-hydrate=\"true\" data-reactroot id=\"slice-container-newsletterForm-articleInbodyContent\">\n<section>\n<p>Sign up to theTechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!<\/p>\n<\/section>\n<\/div>\n<div data-reactroot id=\"slice-container-authorBio\">\n<p>Luke Hughes holds the role of Graduate Writer at TechRadar Pro, producing news, features and deals content across topics ranging from computing to cloud services, cybersecurity, data privacy and business software.<\/p>\n<\/div>\n<\/section>\n<p><a href=\"https:\/\/www.techradar.com\/news\/googles-privacy-sandbox-initiative-wont-save-you-from-web-tracking\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Clora Ramage<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home News Computing (Image credit: Shutterstock \/ Sundry Photography) True to its word, Google has officially launched a beta of its \u201cPrivacy Sandbox\u201d, a growing set of disparate initiatives designed to anonymise data tracking without wholly preventing it.Per the landing page (opens in new tab) for the release (via Gizmodo (opens in new tab)), the<\/p>\n","protected":false},"author":1,"featured_media":608231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,329,46],"tags":[],"class_list":{"0":"post-608230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-googles","8":"category-privacy","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/608230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=608230"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/608230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/608231"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=608230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=608230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=608230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}