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Limit Break<\/a> gave away 10,000 \u201cfree-to-own\u201d non-fungible tokens (NFTs) in its DigiDaigaku Dragon series during the Super Bowl on Sunday.<\/p>\n
Gabe Leydon, CEO of Limit Break and former CEO of Machine Zone, said in an interview with GamesBeat that the company\u2019s first 5,000 dragon egg NFTs were taken instantly by players who had cryptocurrency wallets already established. And since the company expected this demand, it also randomly gave away an additional 5,000 to people who signed up on the company\u2019s website.<\/p>\n
Under the \u201cfree-to-own\u201d model, players can receive NFTs for free and eventually use them in a game or sell them to others. <\/p>\n
\u201cIt was literally instantly, one second,\u201d said Leydon. \u201cWow, it was just crazy. We did something unusual, talking about our Super Bowl commercial in early October. And we used it as another in our series of free-to-own NFT promotions.\u201d<\/p>\n
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After the Super Bowl mint, players began selling off their holdings. And the company added more than 1.3 million followers on its social platforms like Twitter.<\/p>\n
Currently on the NFT marketplace Open Sea, the DigiDaigaku dragon eggs have a floor price of 0.28ETH, or $426. About 33% of the NFTs hit the market, with total volume at 1,180 ETH, or about $1.4 million. During the past day, the price had soared as high as $700.<\/p>\n
The actual dragons haven\u2019t been revealed yet. That will happen later, and the NFTs will enable those holding the eggs to get the dragons.<\/p>\n
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Using a QR code in a commercial during Super Bowl LVII yesterday, the company gave away thousands of its Dragon series NFTs. Leydon said that the ad, which cost $6.5 million, was well worth the price. Limit Break raised $200 million last year.<\/p>\n
Limit Break has been giving away free NFT assets for months among a growing number of fans in advance of this coming free NFT giveaway during Super Bowl LVII. The giveaways mark a radical departure from the previous generation of NFT projects, which often charge thousands of dollars for
digital collectibles instead of giving them away for free.<\/p>\n
In many cases, these earlier projects sell these collectibles as in-game assets for games that they promise to build with the money they receive in these sales. Many such projects fail to keep these promises or simply push them out far into the future, and Leydon has been critical of such failures while touting the promise of NFTs if handled correctly.<\/p>\n
\u201cI definitely think this is the future of advertising. It\u2019s just absolutely crazy,\u201d Leydon said.<\/p>\n
Mobile gaming is big industry worldwide \u2013 far larger than television, movies and music combined. The vast majority of the industry is built around the free-to-play model of gaming \u2013 also pioneered by Leydon and cofounder Halbert Nakagawa at a previous company, Machine Zone \u2013 in which users either purchase add-on game enhancements or earn them by playing.<\/p>\n
Limit Break, founded in 2021, aims to grow a massive global audience. Leydon was CEO of Machine Zone in 2016, when it sponsored a memorable Super Bowl ad featuring Arnold Schwarzenegger for its Mobile Strike game. Other Machine Zone ads featured celebrities such as Kate Upton and Mariah Carey.<\/p>\n
The company decided to hold half the NFTs for later distribution through a raffle process because it expected most people watching the ad wouldn\u2019t already have crypto wallets. Roughly 100,000 people per hour are still coming into the web site.<\/p>\n
\u201cWe knew it was going to happen extremely fast,\u201d Leydon said. \u201cWe wanted it to be as clean as possible.\u201d<\/p>\n
Getting it technically right<\/h2>\n
$\"A$
A teaser for Limit Break\u2019s Super Bowl ad.<\/figcaption><\/figure>\n
Other NFT mints haven\u2019t gone as well, especially in the past when there were huge \u201cgas fees,\u201d the computing\/environmental costs related to transactions on Ethereum in the past. Limit Break focused on tech to eliminate that cost, (Ethereum\u2019s shift to proof of stake helped) and the company\u2019s total spend on minting costs (covered by the company) was just 9 ETH, or $13,423 in U.S. dollars, Leydon said. <\/p>\n
\u201cIn the past, the gas fees were too expensive,\u201d he said.<\/p>\n
Leydon said the company had to be concerned from past experiences about making sure its website would stay up under a load of Super Bowl traffic. It was a nail-biting moment when the time came for the commercial, with more than 40 people in a kind of \u201cwar room.\u201d But it came off without a hitch, Leydon said.<\/p>\n
\u201cWe had zero technical issues. We were able to ingest millions per second into the website, and we ran a first-come, first-serve distribution of NFTs,\u201d Leydon said. \u201cWe had to solve a huge problem. This is extremely high pressure.\u201d<\/p>\n
And Leydon said the company used its own technology and didn\u2019t have to resort to another Layer 2 blockchain solution on top of Ethereum. Players scanned the ad and had to use a cryptocurrency wallet. <\/p>\n
\u201cI\u2019m a huge believer in Super Bowl ads,\u201d Leydon said. \u201cWe invented a new form of advertising. We created a technical process to do this on Ethereum. We were also able to distribute those assets through a commercial. I think it\u2019s a watershed moment for game marketing.\u201d<\/p>\n
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\n Dean Takahashi<\/p>\n","protected":false},"excerpt":{"rendered":"
February 13, 2023 1:50 PM Limit Break gave away 10,000 NFTs for DigiDaigaku based on a Super Bowl ad.Image Credit: Limit Break Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here. Limit Break gave away 10,000 \u201cfree-to-own\u201d non-fungible tokens (NFTs) in its DigiDaigaku Dragon series during the<\/p>\n","protected":false},"author":1,"featured_media":607857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2000,26300,46],"tags":[],"class_list":{"0":"post-607856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-breaks","8":"category-limit","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/607856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=607856"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/607856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/607857"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=607856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=607856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=607856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Event<\/h3>\n\nGamesBeat Summit 2023<\/p>\nJoin the GamesBeat community in Los Angeles this May 22-23. You\u2019ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.<\/p>\n<\/div>\n