{"id":607544,"date":"2023-02-13T07:49:20","date_gmt":"2023-02-13T13:49:20","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/13\/wtf-is-the-justice-departments-ad-tech-antitrust-case-against-google\/"},"modified":"2023-02-13T07:49:20","modified_gmt":"2023-02-13T13:49:20","slug":"wtf-is-the-justice-departments-ad-tech-antitrust-case-against-google","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/13\/wtf-is-the-justice-departments-ad-tech-antitrust-case-against-google\/","title":{"rendered":"WTF is the Justice Department\u2019s ad tech antitrust case against Google?"},"content":{"rendered":"
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February 13, 2023\u00a0\u00a0\u2022\u00a0\u00a01 min read<\/span> | By Tim Peterson<\/a><\/p>\n<\/p><\/div>\n

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Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant.<\/p>\n

On Jan. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market<\/a>. The department\u2019s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools \u2014 particularly its ad exchange and publisher ad server \u2014 to corner the programmatic ad market.<\/p>\n

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At 155 pages long, the complaint is a lot to digest. So, in a series of explainer videos, we\u2019ll break down the primary aspects of the Justice Department\u2019s accusations. The first video in the series covers the basics of Google\u2019s ad tech operation that raised antitrust alarms.<\/p>\n

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