{"id":607270,"date":"2023-02-12T07:49:36","date_gmt":"2023-02-12T13:49:36","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/12\/last-years-super-bowl-ads-aged-like-milk\/"},"modified":"2023-02-12T07:49:36","modified_gmt":"2023-02-12T13:49:36","slug":"last-years-super-bowl-ads-aged-like-milk","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/12\/last-years-super-bowl-ads-aged-like-milk\/","title":{"rendered":"Last year\u2019s Super Bowl ads aged like milk"},"content":{"rendered":"
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Super Bowl LVI was only a year ago, but when you look at some of the ads we saw then, it feels like a much different time: one where the future of the internet was all about cryptocurrency, NFTs, and the metaverse. Companies that hadn\u2019t even existed 10 or even three years prior spent big money promoting themselves as major Web3 players, and older, established companies tried to stake their claim in the same world. That world wouldn\u2019t last long.<\/p>\n

In the past year, Web3 fumbled, Big Tech stocks turned over, and AI is currently charging down the field as the hottest thing in a Silicon Valley that otherwise doesn\u2019t have much to cheer for. The big splashy Super Bowl ads of 2022 are almost laughable in retrospect. Unless you\u2019re one of the celebrities now facing a lawsuit for promoting crypto exchanges. Or one of the millions of people who lost money on crypto investments, thanks at least in part to the large-scale fraud that permeated the industry. Or any of the thousands of tech workers who were laid off in the past few months.<\/p>\n

There will be no crypto ads in this year\u2019s broadcast. A Fox Sports executive vice president of ad sales told the Associated Press<\/a> that four crypto companies had actually booked or were close to booking ads this year even amid crypto\u2019s falling prices, but they all bowed out<\/a> following FTX\u2019s collapse.<\/p>\n

That\u2019s a complete reversal from what we saw during Super Bowl LVI. There were so many ads from so many crypto exchanges that some people called last year\u2019s big game The Crypto Bowl<\/a>. Coinbase spent $14 million for a minute-long ad spot<\/a> that was just a QR code bouncing around the screen. Crypto.com put up an ad featuring Matt Damon, who told us that \u201cfortune favors the brave,\u201d eToro promoted \u201cthe power of social investing,\u201d and a little company called FTX paid Larry David to urge us not to miss out on crypto. There was also Binance, which had an anti-Super Bowl ad campaign<\/a>.<\/p>\n

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