Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here<\/a>.<\/span><\/em><\/p>\n

\n<\/div>\n
Strauss Zelnick<\/a>, CEO of Take-Two Interactive, talked in an analyst call about how the company approaches new technologies and potential disruption from changes in gaming.<\/p>\n
While Zelnick said a miss in bookings targets was due mostly to the weak economy and its effect on consumer buying, he said the company will stay the course on investing in its game development pipeline, especially on huge intellectual properties.<\/p>\n
During the call, he answered questions from analysts about things like cloud gaming. Zelnick said, \u201cWe\u2019re believers in cloud gaming. We were one of the first licensors, if not the first licensor for Google Stadia to support that product.\u201d<\/p>\n
Google shut down that service after a multi-year effort late last year.<\/p>\n
<\/p>\n
\n
Event<\/h3>\n
\n
GamesBeat Summit 2023<\/p>\n
Join the GamesBeat community in Los Angeles this May 22-23. You\u2019ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.<\/p>\n<\/div>\n

\n Register Here <\/a>\n <\/p>\n<\/div>\n
<\/body><\/p>\n
$\"Google$
Google shut down Stadia.<\/figcaption><\/figure>\n
\u201cBut remember, cloud gaming is a technology. It\u2019s not a business model. It\u2019s a distribution technology. And our view is broader distribution is always a good thing in the entertainment business. If we can reach more consumers with our properties, we\u2019re happy to do it as long as the terms make sense,\u201d he said. \u201cI think broader distribution over time probably benefits us in any number of ways, including the cost of distribution, which I believe will go down over time. That said, never felt like cloud gaming would represent a seismic change because I think if you\u2019re prepared to pay $60 or $70 for a frontline title, you\u2019re also prepared to buy a console. And I think Stadia found that out.\u201d<\/p>\n
He added, \u201cSo bringing high-quality titles to consumers who don\u2019t own consoles will probably have an effect around the edges, but I don\u2019t think it\u2019ll be hard revolution in the business. I think it will be more and the evolution of the business, and there\u2019s still technical challenges to be addressed.\u201d<\/p>\n
As for mobile games, Take-Two spent $12.7 billion acquiring Zynga. But it remains a challenge during the industry slowdown to aggregate a lot of users for each new game. The aim is to generate $100 million games, but Take-Two president Karl Slatoff said in the call that you have to invest in a lot of titles. You can put a game out there, support it with user acquisition spending, and then change it based on the feedback one or more times. That\u2019s how you find the $100 million games, he said. <\/p>\n
Going forward, he said, \u201cIt\u2019s going to be harder to get to that $100 million threshold.\u201d Zelnick added about mobile, \u201cI don\u2019t think the business has gotten easier or harder. I think it\u2019s pretty much what we expected, as I said. The hit ratios in mobile are low.\u201d<\/p>\n
$\"State$
IDFA and cookie changes aren\u2019t as bad as zombies, but it\u2019s still a problem for mobile app developers.<\/figcaption><\/figure>\n
As for the changes in the Identifier for Advertisers, where Apple prioritized user privacy over targeted ads for mobile apps and games, Zelnick said the company has been living with that for some time now and there is some improvement in how the company can target customers. <\/p>\n
\u201cI don\u2019t want to characterize that as we\u2019re sort of back to where we were because that could be a mischaracterization,\u201d Zelnick said. \u201cBut we certainly feel like we got our hands around it, and then we\u2019re going in the other direction. So that\u2019s positive in terms of our ability to target.\u201d<\/p>\n
Asked if subscriptions are taking a toll on sales of individual games and changing the way people engage with new titles, Zelnick said he is thrilled to be in the subscription business for catalog titles at the appropriate time. <\/p>\n
\u201cWe think that is the right way to support subscription,\u201d he said. \u201cI think the last announcement was that Game Pass was 25 million subscribers. We\u2019re not talking a huge broad-based business yet. I don\u2019t believe that businesses cannibalizing our business.\u201d<\/p>\n
GamesBeat’s creed<\/strong> when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.<\/a><\/p>\n
\t\t\t\t<\/html><\/div>\n<\/p><\/div>\n
Read More<\/a>
\n Dean Takahashi<\/p>\n","protected":false},"excerpt":{"rendered":"
February 6, 2023 3:19 PM Take-Two Interactive chief executive Strauss Zelnick. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here. Strauss Zelnick, CEO of Take-Two Interactive, talked in an analyst call about how the company approaches new technologies and potential disruption from changes in gaming. While Zelnick<\/p>\n","protected":false},"author":1,"featured_media":605527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[513,28521,46],"tags":[],"class_list":["post-605526","post","type-post","status-publish","format-standard","has-post-thumbnail","category-addresses","category-take-two","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/605526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=605526"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/605526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/605527"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=605526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=605526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=605526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Event<\/h3>\n\nGamesBeat Summit 2023<\/p>\nJoin the GamesBeat community in Los Angeles this May 22-23. You\u2019ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.<\/p>\n<\/div>\n