{"id":604517,"date":"2023-02-04T07:49:08","date_gmt":"2023-02-04T13:49:08","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/02\/04\/plant-based-rebellyous-is-raising-millions-to-rethink-the-nugget\/"},"modified":"2023-02-04T07:49:08","modified_gmt":"2023-02-04T13:49:08","slug":"plant-based-rebellyous-is-raising-millions-to-rethink-the-nugget","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/02\/04\/plant-based-rebellyous-is-raising-millions-to-rethink-the-nugget\/","title":{"rendered":"Plant-based Rebellyous is raising millions to \u2018rethink the nugget\u2019"},"content":{"rendered":"<div>\n<p id=\"speakable-summary\"><span><a href=\"https:\/\/www.rebellyous.com\/\" target=\"_blank\" rel=\"noopener\">Rebellyous<\/a>, a<\/span> startup that\u2019s striving to build \u201ca better chicken,\u201d has raised at least $20 million in fresh funding, TechCrunch has learned.<\/p>\n<p>Based in Seattle, the venture-backed company calls its production tech the \u201cmost advanced plant-based meat manufacturing system on the planet.\u201d<\/p>\n<p><span>Rebellyous<\/span> aims to raise as much as $30.7 million in total, according to a public <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1807097\/000180709723000001\/xslFormDX01\/primary_doc.xml\" target=\"_blank\" rel=\"noopener\">regulatory filing<\/a> with the Securities and Exchange Commission. The report names previously announced backers <a href=\"https:\/\/www.linkedin.com\/in\/yongbaichoi\/\" target=\"_blank\" rel=\"noopener\">YB Choi<\/a> of Cercano Management, angel investor <a href=\"https:\/\/angel.co\/p\/owen-gunden\" target=\"_blank\" rel=\"noopener\">Owen Gunden<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/mlmilleratmit\/\" target=\"_blank\" rel=\"noopener\">Mike Miller<\/a> of Liquid 2 Ventures among its directors. The filing indicates that at least 55 undisclosed investors chipped in on the latest round, but as usual the SEC disclosure leaves us wanting more.<\/p>\n<p>Reached for comment on the fundraise, <span>Rebellyous <\/span>chief of staff Tina Meredith declined to share details on the startup\u2019s plan for the money. Still, the company\u2019s <a href=\"https:\/\/www.rebellyous.com\/our-tech\" target=\"_blank\" rel=\"noopener\">website<\/a> lays out efforts to build \u201cthe next-gen meat machine,\u201d dubbed Mock Two. <span>Rebellyous calls its tech an alternative to factory farming, which it bluntly and <a href=\"https:\/\/www.theguardian.com\/environment\/2022\/oct\/06\/bird-flu-an-urgent-warning-to-move-away-from-factory-farming\" target=\"_blank\" rel=\"noopener\">justifiably<\/a> describes as \u201c<a href=\"https:\/\/www.rebellyous.com\/about\" target=\"_blank\" rel=\"noopener\">fucking disgusting<\/a>.\u201d<\/span><\/p>\n<p>The filing comes as some of the most prominent names in faux meat struggle to realize their overarching vision of disrupting big meat (which is <a href=\"https:\/\/www.supermarketnews.com\/meat\/meat-sales-reach-record-highs-2020-increasing-192\" target=\"_blank\" rel=\"noopener\">more popular than ever in the U.S.<\/a>, per <a href=\"https:\/\/aei.ag\/2021\/04\/05\/u-s-meat-consumption-trends-beef-pork-poultry-pandemic\/\" target=\"_blank\" rel=\"noopener\">somewhat dated<\/a> reports).<\/p>\n<p>Impossible Foods <a href=\"https:\/\/techcrunch.com\/2023\/01\/30\/report-impossible-foods-planning-to-lay-off-20\/\">could soon lay off 20%<\/a> of its staff, according to a January 30 <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-01-30\/impossible-foods-plans-to-lay-off-about-20-of-employees?utm_campaign=socialflow-organic&#038;utm_source=twitter&#038;utm_medium=social&#038;cmpid=socialflow-twitter-business&#038;utm_content=business&#038;leadSource=uverify%20wall\" target=\"_blank\" rel=\"noopener\">Bloomberg report<\/a>. Likewise, Beyond Meat announced it would lay off <a href=\"https:\/\/techcrunch.com\/2022\/10\/14\/beyond-meat-layoffs-sales-slump\/\">19% of its staff<\/a> in October amid <a href=\"https:\/\/www.bloomberg.com\/news\/features\/2023-01-19\/beyond-meat-bynd-impossible-foods-burgers-are-just-another-food-fad?srnd=premium&#038;leadSource=uverify%20wall\" target=\"_blank\" rel=\"noopener\">reportedly<\/a> weak <a href=\"https:\/\/www.fastcompany.com\/90839801\/beyond-meat-impossible-sales-down-plant-based-meat\" target=\"_blank\" rel=\"noopener\">sales<\/a>. For early-stage startups such as Rebellyous, all eyes will be on profitability, differentiation and, as always, cost.\u00a0<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/techcrunch.com\/2023\/02\/03\/rebellyous-raising-millions-rethink-chicken-nugget\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Harri Weber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebellyous, a startup that\u2019s striving to build \u201ca better chicken,\u201d has raised at least $20 million in fresh funding, TechCrunch has learned. Based in Seattle, the venture-backed company calls its production tech the \u201cmost advanced plant-based meat manufacturing system on the planet.\u201d Rebellyous aims to raise as much as $30.7 million in total, according to<\/p>\n","protected":false},"author":1,"featured_media":604518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22484,118806,46],"tags":[],"class_list":{"0":"post-604517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-plant-based","8":"category-rebellyous","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/604517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=604517"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/604517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/604518"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=604517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=604517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=604517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}