{"id":601529,"date":"2023-01-25T15:11:00","date_gmt":"2023-01-25T21:11:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/25\/meta-offers-new-business-certification-to-showcase-your-facebook-and-instagram-marketing-expertise\/"},"modified":"2023-01-25T15:11:00","modified_gmt":"2023-01-25T21:11:00","slug":"meta-offers-new-business-certification-to-showcase-your-facebook-and-instagram-marketing-expertise","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/25\/meta-offers-new-business-certification-to-showcase-your-facebook-and-instagram-marketing-expertise\/","title":{"rendered":"Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise"},"content":{"rendered":"<div>\n<p><span><span><span><span><span><span>Digital marketing agencies take note: Meta has launched a <a href=\"https:\/\/www.facebook.com\/business\/news\/meta-certified-company-program-launches-globally\">new certification for businesses<\/a>, which will give you another way to showcase your Meta marketing expertise to prospective clients. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" alt=\"Meta company certifications\" data-imagemodel=\"127205\" src=\"http:\/\/www.socialmediatoday.com\/imgproxy\/Uty3sdn8i8W8W8slIyGmHj2sz6tcW6eQg0iyuW8AKWg\/g:ce\/rs:fill:700:462:0\/bG9jYWw6Ly8vZGl2ZWltYWdlL21ldGFfY2VydGlmaWVkX2NvbXBhbnkyLnBuZw.png\"><\/p>\n<p><span><span><span><span><span><span>The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta\u2019s platforms, via its Blueprint training courses.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>As explained by <a href=\"https:\/\/www.facebook.com\/business\/news\/meta-certified-company-program-launches-globally\">Meta<\/a>:<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span>A Meta Certified Company is a company or organization that is recognized for their advanced expertise on the Meta Platform. For the first time, we\u2019re offering Certification at the Organizational level, awarded to companies who achieve a threshold of individual <\/span><\/span><\/em><em><span><span>Meta Blueprint certifications<\/span><\/span><\/em><em><span><span>\u00a0in specific focus areas.\u201d<\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>As you can see there are five different <\/span><\/span><span><span>company certifications available<\/span><\/span><span><span>:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span><span><span><span><span>Meta Media, Certified Company<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span>Meta Marketing Science, Certified Company<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span>Meta Creative Strategy, Certified Company<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span>Meta Community Management, Certified Company<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span><span><span><span><span>Meta Spark, Certified Company<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span><span><span><span><span><span>For each, a percentage of your employees will need to have undertaken the respective Blueprint training, which then enables you to apply for official recognition.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>What are those percentages exactly?<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" alt=\"Meta company certifications\" data-imagemodel=\"127206\" src=\"http:\/\/www.socialmediatoday.com\/imgproxy\/SsWwz5wkAoJja4lt6_K5it2ikN7wmqd4gr7NKOtRi88\/g:ce\/rs:fill:600:253:0\/bG9jYWw6Ly8vZGl2ZWltYWdlL21ldGFfY2VydGlmaWVkX2NvbXBhbnkzLnBuZw.png\"><\/p>\n<p><span><span><span><span><span><span>So at least 20% of your staff have to have undertaken individual certification courses via Meta\u2019s Blueprint offering. Those courses are free, but taking the certification exams <a href=\"https:\/\/www.facebook.com\/business\/learn\/certification\/faqs\/exam-cost\">does cost money<\/a>, so there is a level of business expense involved in the process. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Meta\u2019s Blueprint courses, in general, are not very difficult, though they do give you a good overview of the various elements of Meta\u2019s systems, which Meta clearly thinks is enough to then approve full certification for businesses that reach these benchmarks.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><em><span><span><span>\u201c<\/span><\/span><\/span><\/em><em><span><span><span><span><span>Once you are confirmed as a Certified Company, you will receive the following: confirmation of your achievement, your credential, guidance on bragging rights, and a trophy to display in your company office.<\/span><\/span><\/span><\/span><\/span>\u201d<\/em><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span><span>A trophy? How about that?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>It could be a good way to showcase your Facebook and Instagram marketing expertise, and win more business as a result. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>You can apply for Meta\u2019s new company certification <a href=\"https:\/\/www.facebook.com\/business\/learn\/certifiedcompany\">here<\/a>, where you can also find full overviews of the coursework required to meet the above-noted training thresholds. Once your staff have done the courses, you can enter in the relevant details and verify their credentials via Meta\u2019s system.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Meta-Launches-New-Business-Certification-Process\/641246\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Andrew Hutchinson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing agencies take note: Meta has launched a new certification for businesses, which will give you another way to showcase your Meta marketing expertise to prospective clients. The new program aims to highlight businesses whose staff have accumulated a level of knowledge about Meta\u2019s platforms, via its Blueprint training courses. As explained by Meta: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":601530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378,534,4568],"tags":[],"class_list":{"0":"post-601529","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-financial","9":"category-offers"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/601529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=601529"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/601529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/601530"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=601529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=601529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=601529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}