{"id":600447,"date":"2023-01-22T23:01:00","date_gmt":"2023-01-23T05:01:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/22\/how-youtube-is-calculating-creators-ad-revenue-shares-for-shorts\/"},"modified":"2023-01-22T23:01:00","modified_gmt":"2023-01-23T05:01:00","slug":"how-youtube-is-calculating-creators-ad-revenue-shares-for-shorts","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/22\/how-youtube-is-calculating-creators-ad-revenue-shares-for-shorts\/","title":{"rendered":"How YouTube is calculating creators\u2019 ad-revenue shares for Shorts"},"content":{"rendered":"
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January 23, 2023<\/span> | By Tim Peterson<\/a><\/p>\n<\/div>\n

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Starting next month, YouTube will share ad revenue with Shorts creators. However, the originator of the creator ad revenue-sharing program has introduced a new twist with its short-form video service.<\/p>\n

Unlike YouTube\u2019s traditional revenue-sharing program or TikTok\u2019s revenue-sharing program Pulse<\/a>, YouTube is not attaching ads to individual Shorts videos in order to directly split revenue with creators and publishers. Instead, it will pool revenue to divvy up among eligible Shorts makers \u2014 but only after accounting for the platform\u2019s music licensing costs.<\/p>\n

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In other words, the YouTube Shorts revenue-sharing model isn\u2019t as simple as \u201cadvertiser pays platform, platform gives creator a cut.\u201d Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as the video below breaks down.<\/p>\n

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