{"id":599413,"date":"2023-01-20T06:49:37","date_gmt":"2023-01-20T12:49:37","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/20\/faze-clan-and-porsche-rev-up-multi-year-partnership\/"},"modified":"2023-01-20T06:49:37","modified_gmt":"2023-01-20T12:49:37","slug":"faze-clan-and-porsche-rev-up-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/20\/faze-clan-and-porsche-rev-up-multi-year-partnership\/","title":{"rendered":"FaZe Clan and Porsche rev up multi-year partnership"},"content":{"rendered":"
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Esports and lifestyle brand FaZe Clan has announced a multi-year partnership with luxury auto maker Porsche. In 2023, the deal will focus on original content, esports initiatives, physical products and Web3-focused digital goods.<\/p>\n

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Porsche is no stranger to esports. The auto manufacturer has been working with Microsoft\u2019s Forza series since 2017<\/a> and with iRacing<\/a> since late 2018 on various esports projects. Porsche also formed its own esports team in 2020<\/a> and yesterday, it announced a long-term partnership with Coanda Esports<\/a>. <\/p>\n

However, Porsche\u2019s activities have largely focused on racing games. The auto brand\u2019s partnership with FaZe will be a major step towards reaching the broader gaming audience.<\/p>\n

\u201cFaZe\u2019s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today\u2019s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network,\u201d said Lee Trink, CEO at FaZe Clan. \u201cWe\u2019re thrilled to partner with a modern luxury\u00a0brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.\u201d<\/p>\n

Notably, UTA brokered the deal between Porsche and FaZe Clan. The agency has represented FaZe since February 2021<\/a>.<\/p>\n

The partnership will kick off with an original content series that will feature several of FaZe Clan\u2019s members. The series will emphasize the importance of dreaming big, underscoring the aspirational lifestyle of both brands. Through 2023, Porsche will also sponsor all of FaZe\u2019s esports teams. Down the road, the brands plan to collaborate on Web3-focused collectibles and experiences in addition to physical merchandise.<\/p>\n

While FaZe\u2019s stock<\/a> has seen better days \u2014 restrictions on selling stock post-SPAC merger<\/a> expired on January 16 \u2014 this deal will go a long way in showing FaZe\u2019s ability to secure additional sponsorships. <\/p>\n

GamesBeat’s creed<\/strong> when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Read More<\/a>
\n Jordan Fragen<\/p>\n","protected":false},"excerpt":{"rendered":"

January 19, 2023 6:30 AM Esports and lifestyle brand FaZe Clan has announced a multi-year partnership with luxury auto maker Porsche. In 2023, the deal will focus on original content, esports initiatives, physical products and Web3-focused digital goods. Porsche is no stranger to esports. The auto manufacturer has been working with Microsoft\u2019s Forza series since<\/p>\n","protected":false},"author":1,"featured_media":599414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24691,965,46],"tags":[],"class_list":{"0":"post-599413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-multi-year","8":"category-porsche","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/599413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=599413"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/599413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/599414"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=599413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=599413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=599413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}