{"id":598405,"date":"2023-01-17T11:44:00","date_gmt":"2023-01-17T17:44:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/17\/peloton-names-former-twitter-exec-leslie-berland-to-lead-marketing-effort\/"},"modified":"2023-01-17T11:44:00","modified_gmt":"2023-01-17T17:44:00","slug":"peloton-names-former-twitter-exec-leslie-berland-to-lead-marketing-effort","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/17\/peloton-names-former-twitter-exec-leslie-berland-to-lead-marketing-effort\/","title":{"rendered":"Peloton names former Twitter exec Leslie Berland to lead marketing effort"},"content":{"rendered":"

New Peloton chief marketing officer Leslie Breland once held the same position at Twitter. Photo courtesy of Peloton<\/p>\n

\n

Jan. 17 (UPI) —<\/span> Peloton on Tuesday said that former Twitter executive Leslie Berland will serve as the company’s new chief marketing officer as the fitness platform company continues to make massive changes.<\/p>\n

In a statement<\/a>, Peloton said Breland, who previously held the same position at Twitter, will report directly to CEO Barry McCarthy and serve as a member of its leadership team overseeing brand and product marketing, creative, consumer insights, membership, and global communications.\n<\/p>\n

“Leslie is an accomplished marketer, with proven experience guiding brands in transformation,” McCarthy said in a statement. “She understands the critical importance of storytelling and engaging current and future Peloton members.”<\/p>\n

Berland oversaw marketing and communications at Twitter and from 2017- 2021 served as its head of people, overseeing the end-to-end employee experience. She also worked for American Express for 10 years.\n<\/p>\n

“Peloton is at a unique moment in its transformation journey, and I’m thrilled to be a part of it,” Berland said. “I’m a huge believer in the product, the company, and its potential. I’m inspired by Peloton’s continued innovation and commitment to its current and future members and see amazing opportunities ahead.”<\/p>\n

Berland joins Peloton at a time of evolution for the company. Nearly a year ago it trimmed 2,800 jobs<\/a> from its payroll.\n<\/p>\n

Last July, for the first time Peloton agreed to outsource<\/a> all of its manufacturing web-connected exercise equipment — bikes and treadmills — to the Taiwanese firm Rexon.\n<\/p>\n

In August, Peloton struck a deal with Amazon<\/a><\/a> to sell some equipment and apparel through the retail giant, marketing for the first time outside of its own website and showroom.<\/p>\n

In an effort to expand its market, Peloton agreed to a partnership<\/a> with Hilton Worldwide Holdings to put the exercise bikes in all 5,400 U.S. Hilton-branded locations and 18 of Hilton’s subsidiaries, including Doubletree and Embassy Suites.<\/p>\n

Read More<\/a>
\n Clora Motsinger<\/p>\n","protected":false},"excerpt":{"rendered":"

New Peloton chief marketing officer Leslie Breland once held the same position at Twitter. Photo courtesy of Peloton Jan. 17 (UPI) — Peloton on Tuesday said that former Twitter executive Leslie Berland will serve as the company’s new chief marketing officer as the fitness platform company continues to make massive changes. In a statement, Peloton […]<\/p>\n","protected":false},"author":1,"featured_media":598406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,1789,571],"tags":[],"class_list":{"0":"post-598405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financial","8":"category-names","9":"category-peloton"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/598405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=598405"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/598405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/598406"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=598405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=598405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=598405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}