{"id":598327,"date":"2023-01-17T05:50:44","date_gmt":"2023-01-17T11:50:44","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/17\/house-of-blueberry-raises-6m-for-digital-fashion-in-the-metavese\/"},"modified":"2023-01-17T05:50:44","modified_gmt":"2023-01-17T11:50:44","slug":"house-of-blueberry-raises-6m-for-digital-fashion-in-the-metavese","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/17\/house-of-blueberry-raises-6m-for-digital-fashion-in-the-metavese\/","title":{"rendered":"House of Blueberry raises $6M for digital fashion in the metavese"},"content":{"rendered":"
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House of Blueberry is a digital fashion brand. It worked with Jonathan Simkhai on this.<\/span><\/p>\n

Image Credit: House of Blueberry<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n

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Check out all the on-demand sessions from the Intelligent Security Summit here<\/a><\/em>.<\/p>\n

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House of Blueberry<\/a> has raised $6 million in seed funding for its digital fashion business in the metaverse and interactive entertainment.<\/p>\n

Makers Fund led the round, with continued participation from Everblue Management. House of Blueberry<\/a> will use the money to expand partnerships with new games and online worlds to reach a broader audience.<\/p>\n

Founded in 2012 by Mishi McDuff, House of Blueberry has sold over 20 million digital assets across platforms such as Roblox, The Sims, and Second Life under its own brand. On a mission to unlock the next level of self-expression for players, creators and digital denizens, House of Blueberry said it has created a respected brand in an emerging space with enormous opportunity.<\/p>\n

House of Blueberry is collaborating with Boy Meets Girl.<\/figcaption><\/figure>\n

The company paved its way in the digital fashion world by partnering with brands like Natori and Boy Meets Girl to debut their first virtual collections; Jonathan Simkhai to launch the first Metaverse Fashion Week; and Broadway\u2019s Dear Evan Hansen to create digital versions of the show\u2019s iconic blue polo.<\/p>\n

\u201cOur ultimate vision is to become the largest digital fashion house in the world,\u201d said McDuff, in a statement. \u201cWhile it\u2019s still early days, we are proud of the foundation we have already built and we\u2019re thrilled about partnering with interactive entertainment experts at Makers Fund and about having more firepower to continue building authentically for and with our community, to power creative, aesthetic and aspirational self-expression on any digital platform where it matters.\u201d<\/p>\n

House of Blueberry is a digital fashion brand.<\/figcaption><\/figure>\n

This latest round of funding will accelerate growth to new communities by expanding from a primarily
female design aesthetic into male and androgynous design, as well as accessories, makeup and
environmental assets. House of Blueberry will also extend onto new games and online platforms where
user-generated content and self-expression matter.<\/p>\n

\u201cOver 62 million [items of] clothes and accessories were created by players on Roblox alone in 2022,\u201d said Lia Zhang, investor at Makers Fund, in a statement. \u201cThe numbers have been rapidly increasing every year and we\u2019re starting to see more games and platforms understand the importance of user generated content.\u201d<\/p>\n

Zhang added, \u201cWe believe that as many of the top games and virtual worlds have become social networks, it\u2019s more important than ever to offer customizability for our characters as they represent our digital identities. We share Blueberry\u2019s vision that digital fashion and custom design are at the heart of online self-expression, and are excited to support Mishi and her team as they explore new aesthetics and expand into additional platforms and communities.\u201d<\/p>\n

Part of the approach of the company is to respect the communities that House of Blueberry enters with real-world brands. <\/p>\n

Katherine Manuel is COO of House of Blueberry.<\/figcaption><\/figure>\n

\u201cWe\u2019re a fashion company in the metaverse. We\u2019ve been dressing avatars now for 10 years with our founder kicking off in Second Life,\u201d said Katherine Manuel, chief operating officer, in a recent interview.<\/p>\n

She added, \u201cWe believe that the communities within the games are actually the ones that are creating what the culture is and what the fashion should be. And so one of the core tenets for us with House of Blueberry is really to build a community that can help inform what people want to be wearing. How do they want to express themselves in these platforms within their communities in these games?\u201d<\/p>\n

Manuel will be speaking on a panel on brands and the metaverse at our upcoming GamesBeat Summit 2023<\/a> event in Santa Monica on May 22-23.<\/p>\n

GamesBeat’s creed<\/strong> when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

Read More<\/a>
\n Dean Takahashi<\/p>\n","protected":false},"excerpt":{"rendered":"

January 16, 2023 6:30 AM House of Blueberry is a digital fashion brand. It worked with Jonathan Simkhai on this.Image Credit: House of Blueberry Check out all the on-demand sessions from the Intelligent Security Summit here. House of Blueberry has raised $6 million in seed funding for its digital fashion business in the metaverse and<\/p>\n","protected":false},"author":1,"featured_media":598328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69059,10,46],"tags":[],"class_list":{"0":"post-598327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blueberry","8":"category-house","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/598327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=598327"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/598327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/598328"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=598327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=598327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=598327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}