{"id":597752,"date":"2023-01-15T05:49:33","date_gmt":"2023-01-15T11:49:33","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/15\/aveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards\/"},"modified":"2023-01-15T05:49:33","modified_gmt":"2023-01-15T11:49:33","slug":"aveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/15\/aveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards\/","title":{"rendered":"Aveda, Consumer Reports and Harry\u2019s are winners of the 2022 Greater Good Awards"},"content":{"rendered":"<div id=\"content\">\n\t\t\t\t\t<main id=\"main\" role=\"main\"><\/p>\n<div id=\"article-wrapper\">\n<div>\n<div>\n<p><span>January 12, 2023<\/span> |  By <a href=\"https:\/\/digiday.com\/author\/digiday-awards\/\" title=\"Digiday Awards\">Digiday Awards<\/a><\/p>\n<\/div>\n<p><img loading=\"lazy\" width=\"1030\" height=\"579\" alt decoding=\"async\" srcset=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=640,360 640w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=265,150 265w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=749,422 749w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=320,180 320w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=300,170 300w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=215,122 215w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=230,130 230w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=1030,579 1030w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=760,427 760w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=290,163 290w, https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?resize=180,100 180w\" data-lazy-sizes=\"(max-width: 1030px) 100vw, 1030px\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2022\/11\/GGA-011.png?w=1030&#038;h=579&#038;crop=1&#038;is-pending-load=1\" ><\/p>\n<\/div>\n<div>\n<p>The honorees of this year\u2019s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year\u2019s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and charities to maximize their positive impact across different areas.<\/p>\n<p>Cosmetics company Aveda earned a win in the Sustainability category for its sustainability packaging push in partnership with woman-owned packaging supplier Xela Pack. The result of Aveda and Xela Pack\u2019s years-long collaboration is prestige beauty\u2019s first-ever paper-based, locally recyclable sachet. The new design elevates the customer experience, while a peer-reviewed life-cycle assessment calculated the sachets reduced water consumption by 36% to 68% and CO2e emissions by 37% to 64%. Additionally, Aveda\u2019s primary facility manufactures products using 100% wind and solar power, and the brand pioneered using 100% post-consumer recycled PET bottles.<\/p>\n<div id=\"piano-meter-offer\">\n<p>The judges also recognized Consumer Reports in the Local Community Betterment category for its investigation into PFAS (per-and poly-fluoroalkyl substances) in food packaging from restaurant and grocery chains.\u00a0 These chemical compounds have been linked to health problems affecting the immune system, birth weight and cancer risks. Tests of more than 100 products found measurable levels of PFAS in more than half of them. Consumer Reports released its findings in an article co-published with The Guardian. It also launched a petition urging companies to end PFAS in food packaging and demand safe alternatives, which garnered more than 26,000 signatures. CR\u2019s investigation led to legislative results at the state level and public pledges from major fast-food chains to eliminate PFAS from food wrappers.<\/p>\n<p>For the Mental Health category, men\u2019s shaving and personal care marketer Harry\u2019s claimed the award for its ongoing partnership with The Trevor Project (TTP), an organization focused on mental healthcare for the LGBTQ community. Since 2017, Harry\u2019s has helped TTP serve more than 221,000 LGBTQ individuals in crisis, 47% of which identified as men or non-binary. Throughout their partnership, Harry\u2019s has donated more than $1.1 million to TTP, including Pride set sales and programmatic work. For its 2022 Pride set, Harry\u2019s worked with Flamingo (its sister in shaving products) to offer customers a limited edition, genderless, Face &#038; Body Pride Shave Set. The brands also provided an inclusive product for non-binary individuals who often feel excluded from the heavily gendered shaving space. In April 2022, Harry\u2019s prioritized Pride and its Open Minds Initiative to provide equitable and holistic resources within the mental health space, awarding $5 million to Team: Changing Minds, an organization building a network of mental health responders dedicated to helping young men recognize and find assistance to emotional challenges.\u00a0\u00a0<\/p>\n<p>Explore all the 2022 Greater Goods Awards winners below \u2014 including a quick rundown of the programs and insights into why they won and what marketing teams can learn from them.\u00a0<\/p>\n<p>Download the complete guide <a href=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2023\/01\/GREATER-GOOD-AWARD_2022-Winners-Guide_011123.pdf\">here<\/a>.<\/p>\n<p><strong>Full GGA winners list below:<\/strong><\/p>\n<p><strong><\/strong><strong>Animal Welfare<\/strong><\/p>\n<ul>\n<li>Ally &#038; MKTG Sports + Entertainment \u2013 Ally Racing Best Friends Season Long Program<\/li>\n<\/ul>\n<p><strong><\/strong><strong>Anti-Violence<\/strong><\/p>\n<ul>\n<li>Merkle &#038; Stop The Traffik \u2013 Using machine learning to prevent Human Trafficking<\/li>\n<\/ul>\n<p><strong>Arts and Culture<\/strong><\/p>\n<ul>\n<li>WeTransfer<\/li>\n<\/ul>\n<p><strong>Children<\/strong><\/p>\n<ul>\n<li>Epsilon\u2019s Partnership with FIA<\/li>\n<\/ul>\n<p><strong>Education<\/strong><\/p>\n<ul>\n<li>Financial Times, Infosys, and WONGDOODY<\/li>\n<\/ul>\n<p><strong>Emergency Aid<\/strong><\/p>\n<ul>\n<li>On\/Go by Intrivo \u2013 On\/Go for Good<\/li>\n<li>The Thomas Collective and Seattle\u2019s Union Gospel Mission \u2013 Angels:\u00a0 Lost + Found<\/li>\n<\/ul>\n<p><strong>Environment<\/strong><\/p>\n<ul>\n<li>OpenX Technologies, Inc.<\/li>\n<\/ul>\n<p><strong>Gender Equality<\/strong><\/p>\n<ul>\n<li>Chief \u201cThis Guy Means Business\u201d Campaign<\/li>\n<li>Hearts &#038; Science, OLAY\u00a0 &#038; Harper\u2019s BAZAAR: STEM Statue<\/li>\n<\/ul>\n<p><strong>LGBTQ+<\/strong><\/p>\n<ul>\n<li>Ally<\/li>\n<\/ul>\n<p><strong>Local Community Betterment<\/strong><\/p>\n<ul>\n<li>Consumer Reports\u2019 Fight for Safe and Sustainable Food Packaging<\/li>\n<\/ul>\n<p><strong>Mental Health<\/strong><\/p>\n<ul>\n<li>Harry\u2019s<\/li>\n<\/ul>\n<p><strong>Public Health<\/strong><\/p>\n<ul>\n<li>Critical Mass<\/li>\n<\/ul>\n<p><strong>Racial Equality<\/strong><\/p>\n<ul>\n<li>Digitas &#038; Ascend<\/li>\n<\/ul>\n<p><strong>Social Justice<\/strong><\/p>\n<ul>\n<li>Ally<\/li>\n<\/ul>\n<p><strong>Sustainability<\/strong><\/p>\n<ul>\n<li>Aveda<\/li>\n<\/ul>\n<p><strong>Water<\/strong><\/p>\n<ul>\n<li>ZenWTR<\/li>\n<\/ul>\n<p><strong>World Hunger<\/strong><\/p>\n<ul>\n<li>Economist Impact and Corteva Agriscience<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li><a href=\"\/\/www.facebook.com\/sharer\/sharer.php?utm_source=facebook&#038;utm_medium=social&#038;utm_campaign=digidaysiteshare&#038;utm_content=Aveda%2C%20Consumer%20Reports%20and%20Harry%E2%80%99s%20are%20winners%20of%20the%202022%20Greater%20Good%20Awards&#038;u=https%3A%2F%2Fdigiday.com%2Fannouncement%2Fawards%2Faveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards%2F\" target=\"_blank\" title=\"Share on Facebook\" rel=\"noopener\"><\/a><\/li>\n<li><a href=\"http:\/\/twitter.com\/intent\/tweet?utm_source=twitter&#038;utm_medium=social&#038;utm_campaign=digidaysiteshare&#038;utm_content=Aveda%2C%20Consumer%20Reports%20and%20Harry%E2%80%99s%20are%20winners%20of%20the%202022%20Greater%20Good%20Awards&#038;url=https%3A%2F%2Fdigiday.com%2Fannouncement%2Fawards%2Faveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards%2F&#038;via=digiday&#038;text=Aveda%2C%20Consumer%20Reports%20and%20Harry%E2%80%99s%20are%20winners%20of%20the%202022%20Greater%20Good%20Awards\" target=\"_blank\" title=\"Share on Twitter\" rel=\"noopener\"><\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/shareArticle?utm_source=linkedin&#038;utm_medium=social&#038;utm_campaign=digidaysiteshare&#038;utm_content=Aveda%2C%20Consumer%20Reports%20and%20Harry%E2%80%99s%20are%20winners%20of%20the%202022%20Greater%20Good%20Awards&#038;mini=true&#038;url=https%3A%2F%2Fdigiday.com%2Fannouncement%2Fawards%2Faveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards%2F\" target=\"_blank\" title=\"Share on LinkedIn\" rel=\"noopener\"><\/a><\/li>\n<li><a href=\"http:\/\/digiday.com\/mailto:fr****@*****le.com\" data-original-string=\"tu7TEWyuTRIl\/\/eveJDf5w==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\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. 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To finish the decoding make sure that JavaScript is enabled in your browser.?subject=Check%20out%20this%20piece%20from%20Digiday&#038;body=Aveda%2C%20Consumer%20Reports%20and%20Harry%E2%80%99s%20are%20winners%20of%20the%202022%20Greater%20Good%20Awards%0D%0A%0D%0AThe%20honorees%20of%20this%20year%E2%80%99s%20Greater%20Good%20Awards%2C%20presented%20by%20Digiday%2C%20Glossy%2C%20Modern%20Retail%20and%20WorkLife%2C%20recognized%20the%20importance%20of%20uplifting%20their%20local%20and%20global%20communities%2C%20wielding%20resources%20and%20platforms%20to%20address%20issues%20from%20sustainability%20to%20well-being%20and%20equality.%20Many%20of%20this%20year%E2%80%99s%20entrants%20and%20subsequent%20winners%20collaborated%20with%20other%20businesses%2C%20innovators%2C%20thought%20leaders%20and%20%5B%26hellip%3B%5D%0D%0A%0D%0Ahttps%3A%2F%2Fdigiday.com%2Fannouncement%2Fawards%2Faveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards%2F\" target=\"_blank\" title=\"Share via email\" rel=\"noopener\"><\/a><\/li>\n<\/ul>\n<p>https:\/\/digiday.com\/?p=484090<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<p>Digiday Top Stories<\/p>\n<ul>\n<li>\n<div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/mcdonalds-spotify-redefine-meat-and-nissan-are-digiday-marketing-and-advertising-awards-europe-winners\/\" title=\"McDonald\u2019s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners\">McDonald\u2019s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners<\/a><\/p>\n<p>The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year\u2019s entrants and subsequent winners striving to show their commitment [\u2026]<\/p>\n<\/p><\/div>\n<p>\t\t\t<a href=\"https:\/\/digiday.com\/announcement\/awards\/mcdonalds-spotify-redefine-meat-and-nissan-are-digiday-marketing-and-advertising-awards-europe-winners\/\" title=\"McDonald\u2019s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/li>\n<li>\n<div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/coca-cola-edelman-and-tropicana-are-winners-of-the-2022-digiday-awards\/\" title=\"Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards\">Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards<\/a><\/p>\n<p>The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year\u2019s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas [\u2026]<\/p>\n<\/p><\/div>\n<p>\t\t\t<a href=\"https:\/\/digiday.com\/announcement\/awards\/coca-cola-edelman-and-tropicana-are-winners-of-the-2022-digiday-awards\/\" title=\"Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/li>\n<li>\n<div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/aveda-olay-nike-and-ally-are-finalists-for-this-years-greater-good-awards\/\" title=\"Aveda, OLAY, Nike and Ally are finalists for this year\u2019s Greater Good Awards\">Aveda, OLAY, Nike and Ally are finalists for this year\u2019s Greater Good Awards<\/a><\/p>\n<p>For many brands in this year\u2019s Greater Good Awards shortlist, making a positive impact on their local communities \u2014 whether through internal or consumer-facing initiatives \u2014 is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.\u00a0 In one example, cosmetics company [\u2026]<\/p>\n<\/p><\/div>\n<p>\t\t\t<a href=\"https:\/\/digiday.com\/announcement\/awards\/aveda-olay-nike-and-ally-are-finalists-for-this-years-greater-good-awards\/\" title=\"Aveda, OLAY, Nike and Ally are finalists for this year\u2019s Greater Good Awards\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/li>\n<li>\n<div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/commerce-layer-frequence-and-khoros-are-among-the-2022-digiday-technology-awards-winners\/\" title=\"Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners\">Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners<\/a><\/p>\n<p>The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.\u00a0 For example, Commerce Layer is among the judges\u2019 picks, winning [\u2026]<\/p>\n<\/p><\/div>\n<p>\t\t\t<a href=\"https:\/\/digiday.com\/announcement\/awards\/commerce-layer-frequence-and-khoros-are-among-the-2022-digiday-technology-awards-winners\/\" title=\"Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/li>\n<li>\n<div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/warner-bros-discovery-cancer-research-uk-marriott-bonvoy-and-bidstack-are-digiday-marketing-and-advertising-awards-europe-finalists\/\" title=\"Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists\">Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists<\/a><\/p>\n<p>European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year\u2019s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of [\u2026]<\/p>\n<\/p><\/div>\n<p>\t\t\t<a href=\"https:\/\/digiday.com\/announcement\/awards\/warner-bros-discovery-cancer-research-uk-marriott-bonvoy-and-bidstack-are-digiday-marketing-and-advertising-awards-europe-finalists\/\" title=\"Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/li>\n<\/ul><\/div>\n<\/div>\n<p>\t\t<\/main><\/div>\n<p><a href=\"https:\/\/digiday.com\/announcement\/awards\/aveda-consumer-reports-and-harrys-are-winners-of-the-2022-greater-good-awards\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Digiday Awards<\/p>\n","protected":false},"excerpt":{"rendered":"<p>January 12, 2023 | By Digiday Awards The honorees of this year\u2019s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year\u2019s entrants and subsequent winners collaborated<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-597752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-news"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/597752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=597752"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/597752\/revisions"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=597752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=597752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=597752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}