{"id":597147,"date":"2023-01-13T09:22:00","date_gmt":"2023-01-13T15:22:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/13\/oak-view-group-launches-new-paid-network-for-theater-venues\/"},"modified":"2023-01-13T09:22:00","modified_gmt":"2023-01-13T15:22:00","slug":"oak-view-group-launches-new-paid-network-for-theater-venues","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/13\/oak-view-group-launches-new-paid-network-for-theater-venues\/","title":{"rendered":"Oak View Group Launches New Paid Network for Theater\u00a0Venues"},"content":{"rendered":"
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The invite-only group will be overseen by longtime music agent No\u00ebl Mirhadi and launches with 18 members.<\/p>\n<\/header><\/div>\n

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\t\t\t\t\tExterior view of Radio City Music Hall in New York City. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tTaylor Hill\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\n\tTim Leiweke<\/strong>\u2019s Oak View Group has created the entertainment industry\u2019s first paid membership-based theater network, signing iconic venues like New York\u2019s Radio City Music Hall, the Ryman Auditorium in Nashville and Orange County\u2019s Segerstrom Center for the Arts as its first clients. Led by executive director No\u00ebl Mirhadi,<\/strong> a longtime music agent in the performing arts and theater space, the new Theater Alliance <\/strong>is modeled after\u00a0OVG\u2019s Arena Alliance and Stadium Alliance and is being developed to utilize the collective strength of its members to scale up booking, routing and sponsorship sales.\u00a0<\/p>\n

\n\tThe Theater Alliance will have 18 members in total representing 39 performance spaces including the Madison Square Garden-owned Beacon Theater and Chicago Theater, the ACL Live at the Moody Center in Austin, Texas; the Fox Theatre in Detroit, Philadelphia\u2019s Kimmel Center, the Paramount Theatre in Oakland, the Portland\u20195 Centers for the Arts and Stifel Theatre in St. Louis.\u00a0<\/p>\n

\n\tEach venue is independently run, Mirhadi explains, and \u201cwill work with OVG as an extension of their team with the two main pillars being programming and sponsorship opportunities.\u201d That includes working with OVG\u2019s Joe Giordano<\/strong>, vice president overseeing the Theater Alliance and Arena & Stadium Alliance, to identify and expand booking opportunities to more member venues, as well as offer sales and development resources not always available at arts organizations.\u00a0<\/p>\n

\n\t\u201cTheaters serve as the heartbeat of their community. I understand and appreciate this sentiment having started as a musician and having gone on to dedicate my professional life and career to music and the arts,\u201d Mirhadi said. \u201cI\u2019m thrilled to have joined Oak View Group as we create and launch our new Theater Alliance, which will support these critically important institutions and help them continue to thrive. \u201d\u00a0<\/p>\n

\n\tHaving a presence in the theater world has long been a priority for Leiweke and Chris Granger<\/strong>, president of OVG 360, the company\u2019s venue services division. Besides viewing theaters as an important development platform for the company\u2019s many arena clients, Grangers says the formation of the Theater Alliance is a major opportunity to bring together the country\u2019s leading art institutions.\u00a0\u00a0<\/p>\n

\n\t\u201cAt OVG, we not only want to support venues, artists and our corporate partners, we also want to be good stewards of the communities that we\u2019re in,\u201dGranger tells Billboard.<\/em> \u201cWe want achieve success through the arena and stadium alliances, and now the Theater Alliance, by bringing together like-minded venues to book together, sell together, buy together,\u00a0think together and brand together.\u201d\u00a0<\/p>\n

\n\tGranger says that facilities will pay a \u201cmid-six figures\u201d annual contribution for their membership in the theater alliance and that members must make a multi-year commitment to the invitation-only Theater Alliance when they commit to join. \u00a0<\/p>\n

\n\t\u201cOur goal is to not just to help our members work in concert to improve their operations and overall guest experience, but, perhaps more importantly, to creatively elevate the arts and attract a new generation of theatergoers from within their communities, because we are all better when the arts thrive,\u201d Granger added.\u00a0<\/p>\n

\n\tOVG will announce the inaugural members of the Theater Alliance, which also include the AT&T Performing Arts Center in Dallas, Boston\u2019s Boch Center, the First Interstate Center in Spokane, Loew\u2019s Jersey\u00a0Theater, the Pabst\u00a0Theater\u00a0in Milwaukee, the Paramount Theatre in Denver, the Pittsburgh\u00a0Cultural Trust and the Tulsa Performing Arts Center, during the Association for Performing Arts Professionals (APAP) conference opening session today. \u00a0<\/p>\n

\n\t\u201cThe demand for the Theater Alliance was certainly amplified coming out of the pandemic.\u201d Giordano says. \u201cPerforming arts venues across the nation, which are traditionally costly to operate, all face similar challenges. The Alliance, under No\u00ebl\u2019s outstanding leadership, is eager to continue building the network of top venues in first tier markets to help them meet and exceed their programming and budgetary goals, and bring opportunities to the table that they didn\u2019t even know were possible.\u201d\u00a0<\/p>\n

\n\tMore information at\u00a0OakViewGroup.com<\/a>\u00a0<\/p>\n<\/div>\n

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The invite-only group will be overseen by longtime music agent No\u00ebl Mirhadi and launches with 18 members. Exterior view of Radio City Music Hall in New York City. Taylor Hill\/Getty Images Tim Leiweke\u2019s Oak View Group has created the entertainment industry\u2019s first paid membership-based theater network, signing iconic venues like New York\u2019s Radio City Music […]<\/p>\n","protected":false},"author":1,"featured_media":597148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,1222,2432],"tags":[],"class_list":{"0":"post-597147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-financial","8":"category-group","9":"category-launches"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/597147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=597147"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/597147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/597148"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=597147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=597147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=597147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}