Every worker could likely use ChatGPT in some way to make their workflow faster if they wanted to. Employees in industries ranging from marketing to education are taking advantage of the artificial intelligence bot developed by OpenAI.<\/p>\n
ChatGPT can be used from tasks including writing emails, scripts and social media copy \u2014\u00a0and the sign up to do so is seamless, requiring just an email, phone number and first and last name.<\/p>\n
The list of its uses goes on, and experts have taken to LinkedIn and Twitter to share how they\u2019re using it. Alex Garcia, founder of Marketing Examined, a company providing growth marketing tactics, tweeted\u00a0ways ChatGPT can help marketers<\/a>, including asking it to write a catchy subject line to boost open rates, to find keywords around a specific topic to boost SEO, or to write a meta description for a blog post. Ghostwriter Matt Mic\u00a0compiled a list on how to use the bot\u00a0<\/a>that includes asking ChatGPT to simplify complex topics with an \u201cexplain like I\u2019m five\u201d prompt, summarizing articles, and to discover new ideas for content research.<\/p>\n It has been so widely adopted professionally that another app, built by a Princeton University student, can\u00a0detect whether text is written by ChatGPT.<\/a><\/p>\n OpenAI\u2019s technology is here to stay, though.\u00a0Microsoft is working to incorporate it into its Bing search engine<\/a>\u00a0after pouring $1 billion into OpenAI.<\/p>\n We spoke to a number of professionals to learn more about how they are using ChatGPT, and what their hopes and concerns are around the bot. Some say that while it might be causing panic now, it will soon be\u00a0as mundane a tool as Excel<\/a>.<\/p>\n \u201cI\u2019m baffled every time with how well it works,\u201d said Pieter Buteneers, director of engineering for AI and ML at cloud communication platform Sinch.<\/p>\n Last month, Chris Lavigne, head of production at Wistia, did\u00a0his own mini experiment<\/a>\u00a0to see if generative AI could put video producers like himself out of a job. He made a video in about 15 minutes using AI tools, starting with ChatGPT. It wrote a script in seconds based on his single prompt asking for a script for an instructional video on how to make an apple pie.<\/p>\n \u201cThis technology makes me feel the same way as when I first used iMovie and when I first held an iPhone in my hand,\u201d said Lavigne. \u201cThere are real-world uses for this right now and will change the entire way I handle the scripting process.\u201d<\/p>\n He describes it as being assistive, especially for tasks like script writing where he might be facing writer\u2019s block. However, it\u2019s not something where you set it and forget it.<\/p>\n \u201cChatGPT gives you an incredible starting point to get you from zero to one, so that you have something to poke at,\u201d said Lavigne. \u201cIt lets me work quicker. Then from there, it\u2019s on me as the creative and brand protector to influence the script and put it into my own words, brand voice and tone.\u201d<\/p>\n Lavigne is also using it for copy while creating his wife\u2019s new website for her dentist practice.<\/p>\n \u201cNow I have placeholder text, which I can update, but now you don\u2019t even need Lorem Ipsum anymore,\u201d said Lavigne.<\/p>\n While it\u2019s not something he\u2019s currently using every day, it does make it easier to tackle some tasks. However, his colleague who works on Wistia\u2019s YouTube channel is using it daily to help brainstorm catchy titles.\u00a0<\/p>\n Buteneers says while Google has always been a helpful tool, you need to have some knowledge of what keywords will populate the answer you\u2019re looking for. ChatGPT eliminates that completely. It\u2019s also difficult to refine results on Google, whereas with this new technology you can get as detailed as possible with your prompts and also follow up with things like \u201ccan you say that in under 100 words.\u201d<\/p>\n \u201cIn a search query, you have to always be lucky that there is an article that covers the case you\u2019re looking for,\u201d said Buteneers. \u201cWith ChatGPT, you get the answer.\u201d<\/p>\n Joe Bonilla, managing partner and senior media director at public relations company Relentless Awareness, has been using ChatGPT too.<\/p>\n \u201cIt\u2019s a tool where we can advance things that are on the back burner,\u201d said Bonilla. \u201cIt provides baseline copy and we can modify it from there. It\u2019s a critical tool from the administrative side of things to make it more efficient.\u201d<\/p>\n Despite its potential for helping workflows, there seems to be one common rule that the experts we spoke to suggest is followed: don\u2019t copy and paste what ChatGPT puts out.<\/p>\n \u201cYou can do more harm than good to your brand using this stuff,\u201d said Lavigne.<\/p>\n It\u2019s true, content creators can ask this new technology to spit out social media copy or blog content based around a product. However, there won\u2019t be the same sense of identity if it had been written by a person who is familiar with the brand and audience. In these instances, it should be used as a brainstorming tool rather than the final copy.<\/p>\n \u201cWe\u2019re about to see a huge influx of mediocre, average content,\u201d said Lavigne. \u201cBrand is more important than ever. Establishing yourself as somebody that you can trust to curate the right information is going to be more important than ever.\u201d<\/p>\n \u201cIf ChatGPT is helping me, a seasoned video professional, get from zero to one, then that\u2019s a huge win,\u201d said Lavinge.<\/p>\n Now imagine how it can assist people who are looking to dive into a new field, or even young professionals just emerging into the workforce. ChatGPT can be used to help with the first draft of an email template to thank someone for an interview or ask why they haven\u2019t heard back yet.\u00a0<\/p>\n Sruti Bharat is the founder of FutureMap, a company that helps facilitate the college-to-career journey, with a focus on first generation, low-income students. She says that ChatGPT is the opportunity to be a game changer for people looking for jobs.<\/p>\n \u201cI\u2019ve been in both private and public universities, and private has so many more high-tech resources for interview coaching, virtual AI and resume review,\u201d said Bharat. \u201cPublic and community colleges may not have access to these tools and it shouldn\u2019t be gated knowledge.\u201d<\/p>\n She\u2019s suggested to her students to use ChatGPT, which is free and easy to use, to help write their resumes. For example, they can put a job listing in ChatGPT and prompt it to pull the keywords, which job seekers can then include in their resume or cover letter.<\/p>\n \u201cIt can eliminate the logistical repeat questions around simple tasks that are repetitive for career coaches but new for students,\u201d said Bharat. \u201cIt\u2019s a tool that can level the playing field in terms of basic knowledge around the job hunt.\u201d<\/p>\n A young professional might also ask for help with email templates on how to follow up after an interview or how to ask for an interview.<\/p>\n It\u2019s clear that ChatGPT is a powerful tool. However, there are drawbacks that its users need to be mindful of.<\/p>\nAn assistant to everyone<\/h2>\n
Beware of quantity over quality<\/h2>\n
Can ChatGPT help level the playing field for job seekers?<\/h2>\n
Drawbacks to note<\/h2>\n