{"id":596759,"date":"2023-01-12T05:49:02","date_gmt":"2023-01-12T11:49:02","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/12\/what-meta-employees-really-think-about-their-companys-brutal-year\/"},"modified":"2023-01-12T05:49:02","modified_gmt":"2023-01-12T11:49:02","slug":"what-meta-employees-really-think-about-their-companys-brutal-year","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/12\/what-meta-employees-really-think-about-their-companys-brutal-year\/","title":{"rendered":"What Meta employees really think about their company\u2019s brutal year"},"content":{"rendered":"
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At the opening of Meta\u2019s last company-wide Q&A of 2022, Mark Zuckerberg sounded disappointed but determined.<\/p>\n

\u201cWe made our plan for \u201922 in terms of how we thought the business was going to go, and obviously it hasn\u2019t gone the way that we wanted to,\u201d Zuckerberg told employees in an audio recording of the meeting that Recode obtained.<\/p>\n

The tech CEO was putting it mildly.<\/p>\n

Meta has arguably had one of its toughest years ever \u2014 not because of scandals<\/a> like in times past, but because, after 18 years of seemingly unstoppable growth<\/a>, its stock price plunged by 65 percent year over year<\/a>. In 2022, the entire tech industry faced a stock market slump due to rising interest rates, sharp inflation, and other rocky macroeconomic conditions. But Meta was hit with the largest drop in valuation<\/a> among the top five Big Tech firms. Wall Street analysts blamed a number of setbacks specific to the company: rising competition from TikTok, slowing ad sales because of Apple\u2019s new privacy restrictions<\/a>, and skepticism about Zuckerberg\u2019s $10-billion-a-year investment in building a virtual- and augmented-reality metaverse<\/a>. <\/p>\n

Zuckerberg says he has a plan to reverse the slump. He\u2019ll keep building the metaverse, but he\u2019ll focus most of his time<\/a> on improving Meta\u2019s core social media business (Facebook and Instagram) and finding new ways to expand the company\u2019s popular but less profitable messaging apps. And he\u2019s going to need Meta employees to work harder than ever.<\/a> <\/p>\n

\u201cI\u2019m quite optimistic about all of this,\u201d he said at the recent company-wide Q&A meeting. \u201cBut 2022 is a good reminder that things are not always as good as what you want, and you can\u2019t take that for granted, so we\u2019re gonna have to really push hard.\u201d<\/p>\n

Recode interviewed nearly a dozen Meta employees \u2014 some current and some who left the company in the past year \u2014 who described a state of anxiety and optimism inside the company about the challenges it faces. These sources, who include high-level directors and rank-and-file engineers, told Recode the company\u2019s culture is becoming more focused on efficiency and increasingly restrictive about employee communications. At the same time, they said colleagues are more competitive than ever. Some welcomed these changes, but overall, they said morale is lower than in previous years, especially because of the recent layoffs, the stock price decline, and persisting doubts about the company\u2019s metaverse pivot. (These sources were granted anonymity for fear of professional repercussions for speaking publicly.)<\/p>\n

\u201cThe worry is: What is going to sustain us, especially if the stock keeps going down?\u201d said one employee who has worked at the company for several years. This person is genuinely excited about Meta\u2019s long-term plans, like developing lightweight augmented reality glasses, but is concerned about how long it will take until Meta begins making money from these kinds of products. \u201cI don\u2019t know when they will become a reality,\u201d they said.<\/p>\n

An internal Meta survey from October that Recode obtained reflects these employees\u2019 perspectives: Only 28 percent of employees responding to the survey gave a favorable response about their optimism for the company, and 58 percent were favorable toward the company overall. The survey results came around the time that rumors of layoffs started to swirl and the company had instituted a hiring freeze<\/a>. In this October survey, only 31 percent of employees reported favorable scores in their confidence in leadership itself, an 11 percent drop from the last survey that ran in May. Still, employees were optimistic on some fronts: 74 percent of employees felt favorably about leadership\u2019s \u201cset vision,\u201d 82 percent felt favorably about Meta\u2019s mission, and 84 percent felt favorably about their managers.<\/p>\n

In response to the Pulse survey results, a company spokesperson sent Recode the following statement: \u201cFeedback is a core part of our culture and the purpose of the survey is to learn where we\u2019re doing well or where we need to improve. We\u2019re optimistic about the path ahead and appreciate all of our employees who work every day toward our mission.\u201d <\/p>\n

Several employees told Recode they\u2019re waiting to see if the next year gets any better for Meta. There are some reasons to be more hopeful: Facebook is growing its user base again<\/a> after a first-time reported drop earlier<\/a> last year; people are spending more time watching Reels<\/a> (Meta\u2019s TikTok competitor) than before; and the company\u2019s stock has increased by 40 percent from its lowest point in November 2022. But the tech giant still has a long way to go before it gets back to its market peak.<\/p>\n

Meta\u2019s products are collectively used by over 3.71 billion people \u2014 nearly half the world \u2014 making it by far the biggest social media company on the planet. Apps like Facebook and Instagram shape our cultural, economic, and political norms. The fate of the company \u2014 and whether or not it can regain investor and employee confidence \u2014 will determine whether it continues to be a dominant force in people\u2019s everyday lives, or starts to cede its power to other growing competitors like TikTok.<\/p>\n

Trying to return to a \u201cscrappier\u201d culture <\/h3>\n

As Meta\u2019s core business growth has slowed this year, the company has made some unpopular decisions to cut certain jobs and staff perks, and it has begun restricting what employees can talk about internally. While that\u2019s angered some of Meta\u2019s staff, the company\u2019s leaders see it as a tough but ultimately necessary course correction.<\/p>\n

\u201cOne of the big things for 2023 that I would like us to focus on is can we return to a scrappier culture overall where we\u2019re a lot leaner and doing things more efficiently,\u201d Zuckerberg said in Meta\u2019s end-of-year all-staff meeting. \u201cBecause you\u2019ve got the layoffs, this was the first step around resetting some of the headcount. But there are a lot of other things that we need to do,\u201d he added.<\/p>\n

In November, Meta laid off an unprecedented 11,000 people<\/a> \u2014 or about 13 percent of its workforce \u2014 across virtually every department (some, like recruiting, were harder hit). After the tech giant aggressively hired more than 27,000 employees in 2020 and 2021 combined, it had over 80,000 employees before its November layoffs. Out of all the major tech companies that have done layoffs so far in the past six months, Meta\u2019s have been the largest.<\/p>\n

\u201cIt wasn\u2019t just the low point of my 2022, it was probably the low point of my professional career,\u201d Meta CTO Andrew \u201cBoz\u201d Bosworth told Recode in a December interview about his end-of-year memo<\/a> that reflected on the company\u2019s challenges and achievements in the past year.<\/p>\n

In the recent company Q&A meeting, Zuckerberg told employees that Meta would cut more costs in the months ahead by further limiting employee travel, reducing the number of free catering options at the office, and consolidating real estate. While he thanked employees for their resilience and executing well \u201cduring what has been a thrashy and difficult time,\u201d he also renewed his call for employees to work with greater speed and efficiency. That\u2019s a repeated message from last year<\/a> that didn\u2019t sit well with some employees who had been working hard during the pandemic.<\/p>\n

\u201cHe was telling us we were spoiled,\u201d said one former employee who left the company this year. <\/p>\n

At the end-of-year company Q&A, Zuckerberg implied that his company had been too lenient with employees for too long, especially during the initial phases of the pandemic, when the company focused on \u201cflexibility\u201d to support staff through what the executive in the end-of-year Q&A called a \u201cweird time.\u201d <\/p>\n

Some employees poked fun at Meta\u2019s calls for working with greater intensity<\/a> on Meta\u2019s internal employee discussion groups. In one group where employees often post memes and jokes, called \u201cshitposting,\u201d an employee wrote a post in July calling on people to \u201cshitpost with increased intensity.\u201d<\/p>\n

\u201cIntensity is not a new concept for us, but [at] Shitposting for the last week, we have seen what each of us can do to help move the memes forward during this period of economic and business uncertainty,\u201d said the post, mimicking the efficiency-focused language used by Zuckerberg and other executives.<\/p>\n

But now that leadership\u2019s focus is on efficiency over flexibility, they have started implementing new guidelines to tighten employees\u2019 focus, including around what they\u2019re allowed to talk about at work. Meta has long been a company that has permitted employees some freedom to share their politics and criticize management on internal Workplace groups. While the company\u2019s culture isn\u2019t known to be as open as its tech rival Google<\/a>, it\u2019s still far more so than most other non-tech companies of its size. <\/p>\n

In early December, the company instituted a new <\/a>\u201cCommunity Engagement Expectations\u201d policy (CEE) limiting what employees can say on Meta\u2019s internal messaging platforms like Workplace. The policies banned employees from talking about sensitive political, health, or legal matters, such as abortion and gun control, unless it was specifically related to their job function. <\/p>\n

\u201cOver the past few years, we\u2019ve seen discussions that cause a lot of churn and distraction, which drain us as a community and take us away from our work,\u201d read an internal memo posted by Lori Goler, Meta\u2019s head of HR, announcing the change in December.<\/p>\n

The note told employees to \u201cgive feedback appropriately,\u201d to specific teams or people, instead of making general negative statements. In response, some employees have begun sharing critical comments verbally or posting to platforms managers don\u2019t oversee, like Signal or Blind, one employee said. <\/p>\n

\u201cThe company as a whole can\u2019t seem to go a week without doing something that disappoints employees,\u201d one employee told Recode. But given its financial reality as it starts 2023, Meta may have to continue making some unpopular decisions with its staff.<\/p>\n

During Meta\u2019s company-wide Q&A meeting in December, one employee asked Zuckerberg, \u201cWhat initiatives will improve employee morale and culture in 2023?\u201d <\/p>\n

The tech CEO paused. \u201cWinning,\u201d he said, then laughed. Joking aside, while Zuckerberg acknowledged that Meta\u2019s declining stock price is affecting his employees\u2019 personal finances (it\u2019s common for a large portion of Meta employees\u2019 salaries to be paid in stock), he made it clear his primary goal is to improve the business.<\/p>\n

\u201cIt\u2019s not like there\u2019s an initiative to improve morale and results. It\u2019s succeeding at more of the things that we\u2019re doing,\u201d said Zuckerberg, \u201cI think we\u2019re here to win and achieve the mission of the company and put up good business results.\u201d<\/p>\n

A rude awakening for Metamates<\/h3>\n

The past several months have forced Meta employees to adjust to the harsh new realities of working at a company that, at least for now, is no longer winning. <\/p>\n

Meta\u2019s tanking stock prices have been a particularly sore point for employees, and a common focus of grumbling.<\/p>\n

In screenshots of posts on Workplace, Meta\u2019s internal employee message board, that Recode viewed, staff shared memes making fun of Meta\u2019s falling stock price when it started dipping after Meta\u2019s rough October earnings<\/a> report. One employee made a bot that calculated what employees\u2019 stock price was when they were hired compared to the stock\u2019s current value. \u201cYou are down 71.1% from your initial grant price,\u201d read one image posted on Workplace in August. Another employee posted a meme of three Winnie the Poohs, one of them representing Amazon, the other Google, and the other Meta, with the lowest comparative stock price after adjusting for a stock split. \u201cOne of these is not like the other,\u201d the meme was captioned.<\/p>\n

For many employees, Meta\u2019s falling financial performance has given them pause about staying at the company.<\/p>\n

\u201cSome people had moral qualms about working at Meta, but the money is pretty good,\u201d one former employee who left the company this year told Recode in September. \u201cThen all of a sudden, the money is not good.\u201d<\/p>\n

One said that morale was the worst they\u2019ve seen since the 2018 Cambridge Analytica scandal, during which the company faced a deluge of criticism after reports that it allowed third parties to collect millions of users\u2019 data without their consent and use it for political advertising. <\/p>\n

\u201cIt makes it hard to justify working on things you don\u2019t believe in if you don\u2019t make that much money at the same time,\u201d said one current employee. \u201cI think people at the boundary of the ethics of what Facebook does are looking around more critically.\u201d<\/p>\n

Complicating matters is that there\u2019s been a shift throughout Silicon Valley. In earlier times, it would be fairly easy for Meta employees to jump to another tech giant like Google, Apple, or Amazon, but all of these companies have slowed or frozen hiring in the past year.<\/p>\n

Meta staffers continue to worry that more cuts are coming \u2014 a possibility that Zuckerberg didn\u2019t rule out at the company\u2019s recent Q&A meeting.<\/p>\n

\u201cI tried to be pretty clear that the hope was that the cuts that we made were deep enough that we weren\u2019t going to have to do another significant company-wide round of layoffs,\u201d he said. \u201cBut I also can\u2019t predict the future. And obviously, if there\u2019s a very big downturn, then we may have to revisit.\u201d<\/p>\n

Competition, internal politics, and reorgs<\/h3>\n

Meta has long been a company known to be metrics-oriented and competitive<\/a>, with rank-based performance reviews tied to the company\u2019s product metrics determining employees\u2019 career trajectories. Now that resources are limited, several current and former employees described an even more cutthroat culture, reinforced by increased company reorganizations and fear of more layoffs to come. <\/p>\n

Some workers see Meta\u2019s reorgs and focus on performance metrics as simply a reality of working at a tech giant: \u201cThey\u2019re a necessary function of a lot of corporate entities\u201d as large as Meta, they told Recode. <\/p>\n

Another former employee thinks it\u2019s going further than that. \u201cFacebook is the most political place I\u2019ve worked, and it\u2019s become 10 times more political,\u201d said the employee, who left in 2022 after several years at Meta. \u201cPeople are backstabbing each other, wanting to show results to their managers as quickly as possible.\u201d<\/p>\n

As the company changed its structure, many employees tried to shift their work toward the highest-priority projects at the company, such as Meta\u2019s TikTok competitor Reels<\/a> and metaverse-related projects.<\/p>\n

\u201cThere\u2019s been a mad dash toward jobs in Reality Labs,\u201d one former employee told Recode earlier this year. \u201cParticularly within the metaverse product group. Even if you\u2019re in privacy or policy or any of those teams, it\u2019s, \u2018Get on the metaverse privacy team, get on the metaverse policy team.\u2019\u201d<\/p>\n

One employee said that people not working on high-priority projects feel at risk of losing their jobs or being given fewer resources. \u201cFor teams that are not on the critical path, it\u2019s a pretty tough time to work. All the focus is on doing more with less and trying to avoid being a part of more restructuring over the next year.\u201d The employee added that they worried that social impact-related teams \u2014 such as those related to youth and well-being and charitable giving \u2014 are \u201cbasically going to keep the bare minimum going.\u201d <\/p>\n

Even some Meta employees working on its critical AR\/VR teams have struggled with Meta\u2019s work culture this year.<\/p>\n

Virtual reality industry titan John Carmack, who used to be an executive consultant on VR for Meta, quit the company in late December<\/a>. He wrote in a now-public goodbye note<\/a> that while he believed in Meta\u2019s vision for AR\/VR, he feels the organization has a problem with efficiency.<\/p>\n

\u201cWe have a ridiculous amount of people and resources, but we constantly self-sabotage and squander effort,\u201d wrote Carmack. \u201cThere is no way to sugar coat this; I think our organization is operating at half the effectiveness that would make me happy.\u201d <\/p>\n

Several employees Recode spoke with said Carmack\u2019s frank assessment of Meta\u2019s organizational problems made waves within the company. One said that it worried them how \u201ceven someone of his stature couldn\u2019t fix the issues.\u201d Carmack did not respond to a Recode request for comment.<\/p>\n

Carmack\u2019s note shows just how hard it is for company leaders to steer a ship as large as Meta in a single direction, even when the top-level vision is clear.<\/p>\n

\u201cIt\u2019s irrelevant whether Zuck knows what he\u2019s doing, because he has to fight bureaucracy,\u201d said one former employee. \u201cThere are 20 layers up and under him who are not worried about the metaverse. They are worried about headcount and getting through the next re-org.\u201d<\/p>\n

Though Meta\u2019s cuts and push for efficiency are challenging, some employees support the effort and hope it will help the company refocus.<\/p>\n

In the past few months, Zuckerberg\u2019s leadership has been \u201cpretty good\u201d in terms of clearly defining priorities with \u201ca lot more transparency\u201d and \u201cdepth that was not there beforehand,\u201d according to one employee, who said that the layoffs are \u201cmotivating a lot of people to get aligned with the company mission and move into the areas that need support.\u201d<\/p>\n

\u201cThe layoffs sucked,\u201d said the employee. \u201cBut I think the level of cohesion that has resulted since then might, in the long term, be good for the company.\u201d<\/p>\n

Unexpected wins and the long-game metaverse bet<\/h3>\n

There are some silver linings to Meta\u2019s tough year. <\/p>\n

In 2022, Meta grappled with fewer public scandals than in prior years. That could be in part because Elon Musk\u2019s dramatic Twitter takeover<\/a> and the fall of Sam Bankman-Fried and FTX<\/a> dominated headlines, particularly in the latter half of the year. It\u2019s also because Meta didn\u2019t mess up publicly on the scale of past years. <\/p>\n

Even among employees who are doubtful about Zuckerberg\u2019s metaverse concept<\/a>, many see promise in the tangible technologies supporting that work. In particular, they\u2019re excited about the potential of augmented reality (AR) technology to allow for more practical products in the future than a heavy virtual reality (VR) headset, like lightweight glasses with the power of a computer in them. <\/p>\n

\u201cFrom my point of view, this metaverse pivot has been well-received,\u201d said one former employee. \u201cI did not expect people to actually call the company \u2018Meta\u2019 and see it as something really happening, as opposed to some PR talking point from Zuck.\u201d<\/p>\n

For now, Meta\u2019s closest thing to an AR product \u2014 the Quest Pro (which it calls \u201cmixed reality\u201d) \u2014 is expensive for many people, priced at $1,500 per headset. It could take years for Meta to develop a breakthrough AR device that\u2019s significantly more affordable. But in some ways, Zuckerberg is one of the best-positioned tech leaders to make the long-term investments required to reach that breakthrough.<\/p>\n

\u201cMark is somebody who has tremendous vision for what will be popular and resonate with billions of people in the future,\u201d said Meta CTO Bosworth, speaking to Recode in a December interview about his end-of-year memo. \u201cHe has the willpower and the fortitude to survive all the critiques and criticism around it. And he\u2019s got a track record that I think speaks for itself.\u201d <\/p>\n

One of Zuckerberg\u2019s greatest strengths as a leader \u2014 which many employees recognize \u2014 is that he is the only remaining major tech CEO who is also a company founder, with control of the board and essential immunity from being fired. That means he can make decisions that may seem risky to shareholders at the time but end up being smart long-term bets. Ten years ago, many industry experts thought Zuckerberg<\/a> was wildly overspending when he bought Instagram, but it ended up being one of the most successful acquisitions in tech history.<\/p>\n

\u201cHe\u2019s always had a one-year, three-year, five-year, and 10-year plan,\u201d said top social media business analyst Mark Mahaney, senior managing director of Evercore. \u201cIt\u2019s a great thing for managers to show they\u2019re running the business long term, [and] they\u2019re not gonna be juked out of a business plan just because of Wall Street.\u201d<\/p>\n

Still, though Mahaney is long-term bullish on Meta, he\u2019s asking himself, \u201cIs this the next Yahoo or not? Is this a melting ice cube? Are there going to be fewer people using Facebook\u201d in the future?<\/p>\n

Many Meta employees are asking themselves the same questions. For those who believe in Zuckerberg\u2019s vision and stick around, this could be a chance to beat the skeptics.<\/p>\n

Toward the end of Zuckerberg\u2019s Q&A with employees, in response to an employee question about some of the more \u201calarming\u201d results in the employee morale survey reflecting people\u2019s poor confidence in leadership, Zuckerberg told his employees to see the upside. He said that now, with lower stock prices, employees would benefit more if the markets swing the other way. <\/p>\n

\u201cI don\u2019t know when investors will recognize the success of what we\u2019re doing,\u201d Zuckerberg said. \u201cAnd maybe that\u2019ll be in [2023], or maybe a week, [or] maybe we\u2019ll take a few more years.\u201d<\/p>\n

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