{"id":596693,"date":"2023-01-12T05:49:37","date_gmt":"2023-01-12T11:49:37","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/12\/ice-cold-pc-market-sees-worst-sales-ever-in-fourth-quarter\/"},"modified":"2023-01-12T05:49:37","modified_gmt":"2023-01-12T11:49:37","slug":"ice-cold-pc-market-sees-worst-sales-ever-in-fourth-quarter","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/12\/ice-cold-pc-market-sees-worst-sales-ever-in-fourth-quarter\/","title":{"rendered":"Ice-cold PC market sees worst sales ever in fourth quarter"},"content":{"rendered":"<article id=\"post-1470576\">\n<div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.pcworld.com\/wp-content\/uploads\/2023\/01\/746507864_a_laptop_encased_in_a_block_of_ice__floating_in_the_ocean-CMS-primary.png?w=1024\" alt=\"A laptop floating on ice\" data-hero  ><\/p>\n<p><span>Image: Mark Hachman \/ IDG via Dreamstudio.ai<\/span>\t\t\t\t<\/p>\n<\/p><\/div>\n<div>\n<div id=\"link_wrapped_content\">\n<body><\/p>\n<p>The PC market collapsed during the fourth quarter of 2022, analysts said, with an unprecedented drop in sales due to inflation and other factors.<\/p>\n<p>IDC reported that PC unit sales fell by 28.1 percent to 67.2 million units, while Gartner said that sales fell by 28.5 percent to 65.3 million units. (IDC is owned by International Data Group [IDG], which owns PCWorld.) According to Gartner, the drop is the largest since the firm began its PC coverage in the mid-1990s.<\/p>\n<p>Analysts blamed a perfect storm of pandemic-related issues. \u201cThe anticipation of a global recession, increased inflation, and higher interest rates have had a major impact on PC demand,\u201d said Mikako Kitagawa, the director analyst at Gartner. \u201cSince many consumers already have relatively new PCs that were purchased during the pandemic, a lack of affordability is superseding any motivation to buy, causing consumer PC demand to drop to its lowest level in years.\u201d<\/p>\n<p>Still, IDC noted that 2022 shipments were well above pre-pandemic levels at 292.3 million units for the full year. Consumers bought up PCs at record rates in 2020 and 2021, but declined to upgrade those relatively new PCs.<\/p>\n<div>\n<figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2023\/01\/IDC-2023-PC-shipments.png?w=1200\" alt=\"IDC 2022 worldwide PC shipments\" width=\"1200\" height=\"599\"><figcaption>IDC said that PC sales fell fairly universally across 2022.<\/figcaption><\/figure>\n<p>IDC<\/p>\n<\/div>\n<p>\u201cConsecutive quarters of declines clearly paint a gloomy picture of the PC market, but this is really all about perception,\u201d said\u00a0Ryan Reith, group vice president with IDC\u2019s\u00a0Worldwide Mobility and Consumer Device Trackers, in a statement. \u201c2021 was near historic levels for PC shipments, so any comparison is going to be distorted. There\u2019s no question when we look back at this time that the rise and fall of the PC market will be one for the record books, but plenty of opportunity still lies ahead. We firmly believe the market has the potential to recover in 2024 and we also see pockets of opportunity throughout the remainder of 2023.\u201d<\/p>\n<p>Both firms named Lenovo, HP, and Dell as the top three worldwide PC vendors for the fourth quarter, though all suffered drops in the number of PCs sold by almost 30 percent. Lenovo ended the year with a 23 percent market share, followed by HP (19.6 percent) and Dell (16.1 percent), according to IDC. Apple (7.5 percent) and Asus (4.8 percent) rounded out the top five, IDC said, though Gartner agreed with the rankings as well. Gartner believes that the decline in shipments will persist during 2023.<\/p>\n<div>\n<figure><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/b2c-contenthub.com\/wp-content\/uploads\/2023\/01\/2022-Q4-US-PC-shipments-Gartner.png\" alt=\"Gartner Q4 US PC shipments\" width=\"731\" height=\"276\"><figcaption>Gartner\u2019s estimates for the fourth quarter of 2022, and the U.S. PC market.<\/figcaption><\/figure>\n<p>Gartner<\/p>\n<\/div>\n<p>The U.S. PC market recorded its sixth straight quarter of declining shipments. HP, Dell, Apple, Lenovo, and Asus ended the year as the top five PC vendors.<\/p>\n<p>\u201cEven as vendors offered deep PC discounts during the holiday season in an attempt to lower inventory, consumers were not swayed to spare their money,\u201d Kitagawa said.<\/p>\n<p><\/body><\/div>\n<div data-ga=\"article-footer-author\">\n<h3>\n\t\t<a href=\"https:\/\/www.pcworld.com\/author\/mhachman\" rel=\"author\"><br \/>\n\t\tAuthor: Mark Hachman<\/a>, Senior Editor\t\t<\/h3>\n<div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pcworld.com\/wp-content\/uploads\/2023\/01\/author_photo_Mark-Hachman_1632347568-34.jpeg?quality=50&#038;strip=all&#038;w=116&#038;h=116&#038;crop=1\" height=\"125\" width=\"125\">\n\t\t\t\t<\/p>\n<p>As PCWorld&#8217;s senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.<\/p>\n<\/p><\/div>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/markhachman\" title=\"Twitter\" target=\"_blank\" rel=\"noopener\"><svg viewBox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\" \/><\/svg><\/a>\n\t\t\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.pcworld.com\/article\/1470576\/1470576.html\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Tomi Catt<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: Mark Hachman \/ IDG via Dreamstudio.ai The PC market collapsed during the fourth quarter of 2022, analysts said, with an unprecedented drop in sales due to inflation and other factors. IDC reported that PC unit sales fell by 28.1 percent to 67.2 million units, while Gartner said that sales fell by 28.5 percent to<\/p>\n","protected":false},"author":1,"featured_media":596694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117911,497,46],"tags":[],"class_list":{"0":"post-596693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ice-cold","8":"category-market","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/596693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=596693"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/596693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/596694"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=596693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=596693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=596693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}