{"id":595415,"date":"2023-01-04T19:44:00","date_gmt":"2023-01-05T01:44:00","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/04\/focus-brands-accelerates-franchise-growth-with-dual-branding-as-the-future-of-qsr\/"},"modified":"2023-01-04T19:44:00","modified_gmt":"2023-01-05T01:44:00","slug":"focus-brands-accelerates-franchise-growth-with-dual-branding-as-the-future-of-qsr","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/04\/focus-brands-accelerates-franchise-growth-with-dual-branding-as-the-future-of-qsr\/","title":{"rendered":"Focus Brands Accelerates Franchise Growth with Dual Branding as the Future of QSR"},"content":{"rendered":"
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\"Focus<\/a><\/p>\n

Focus Brands Boasts 175+ Open Co-Branded Units Alongside an Additional 65 in Development<\/strong><\/p>\n

\"FocusAtlanta, GA\u00a0 (RestaurantNews.com<\/u><\/a>)\u00a0 Dual branding is the future of QSR, and with iconic brands and integrated concepts, Focus Brands<\/u><\/a>\u00ae, the parent company of Auntie Anne\u2019s\u00ae, Carvel\u00ae, Cinnabon\u00ae, Jamba\u00ae, McAlister\u2019s Deli\u00ae, Moe\u2019s Southwest Grill\u00ae, and Schlotzsky\u2019s\u00ae, is leading the charge with strong franchisee and consumer appeal. Today, the Focus Brands portfolio boasts 175-plus open dual branded units with at least 65 more in various stages of development across the country.<\/p>\n

The Focus Brands portfolio brands have signed agreements to open more than 50 dual and tri-brand locations in the coming year, many of which include drive-thrus for added convenience as interest in dual branded franchise opportunities continues to surge.<\/p>\n

Focus Brands has long pioneered the concept of dual branding, predominately in malls and non-traditional locations with Auntie Anne\u2019s and Cinnabon. Now, the company\u2019s portfolio brands have found new opportunities with streetside dual branded units, which is paving the way for immense franchise growth.<\/p>\n

\u201cDual branding is the future of our brands, especially on the specialty side of the business,\u201d said Brian Krause, Chief Development Officer at Focus Brands. \u201cThere will always be a place in malls, but there is an immense amount of growth opportunity in streetside venues, and, by dual branding, there is more opportunity for enhanced revenue.\u201d<\/p>\n

Focus Brands\u2019 strategy team conducted immense research, taking an in-depth look at co-brand\/multi-brand opportunities, including financial models, operations, development, marketing, and competitor analysis to validate the opportunity to grow the right combination of dual brands. Additionally, the company invested heavily in consumer research to identify how to create combinations of its iconic brands to resonate with consumers and meet them where they want to be met.<\/p>\n

Focus Brands has identified four dual-brand concepts that offer thoughtful brand pairings for consumers and appealing business opportunities for brand franchisees:<\/p>\n