{"id":594634,"date":"2023-01-06T05:49:09","date_gmt":"2023-01-06T11:49:09","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/06\/media-businesses-are-slowly-getting-less-white-male-dominated-stats-from-conde-wsj-nyt-others-show\/"},"modified":"2023-01-06T05:49:09","modified_gmt":"2023-01-06T11:49:09","slug":"media-businesses-are-slowly-getting-less-white-male-dominated-stats-from-conde-wsj-nyt-others-show","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/06\/media-businesses-are-slowly-getting-less-white-male-dominated-stats-from-conde-wsj-nyt-others-show\/","title":{"rendered":"Media businesses are slowly getting less white, male-dominated, stats from Cond\u00e9, WSJ, NYT, others show"},"content":{"rendered":"

<\/em><\/em><\/em>This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year.<\/em> Explore the series here<\/a>.<\/em><\/p>\n

Over two years ago, a reckoning shook up the media industry: companies were too white and too male-dominated.<\/p>\n

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The murder of George Floyd in May 2020 put a spotlight on newsrooms\u2019 lack of coverage and attention on racial and social justice issues. It spurred media organizations to improve the diversity of their workforces \u2014\u00a0diversity, equity and inclusion leaders were hired<\/a>, new teams were created, training was required. And new goals were set<\/a>.<\/p>\n

But how are these efforts stacking up, almost three years later?<\/p>\n

\u201cHaving a diverse workforce, diverse reporters and diverse editors \u2014 and even people who are not particularly diverse but who are sensitive to those issues \u2014 makes a difference,\u201d Richard Prince, a columnist at Journal-isms.com who covers diversity in the media, told Digiday. \u201cAnd we have made a lot of progress in that area, in certain places. I wouldn\u2019t deny the industry that. There can be some improvements but there have been some already, which should be recognized.\u201d<\/p>\n

Diversity stats from 2020 to now\u00a0<\/strong><\/h2>\n

Digiday has tracked<\/a> publishers\u2019 self-reported diversity statistics as there is not a consistent, wholistic measurement of this across the industry.<\/p>\n

\u201cFirst and foremost, any journey in any improvement in representation at any organization starts with understanding the data and the transparency of the demographics of the makeup of the workforce, which is so critical,\u201d said Terri McClements, PwC\u2019s senior partner and DEI consulting leader.<\/p>\n

Here\u2019s how they\u2019re faring, from 2020 to now, based on the latest data these companies have shared:<\/p>\n

The biggest differences are at BuzzFeed (an eight percentage point difference), NPR (a six percentage point difference), Cond\u00e9 Nast (a four percentage point difference) and The New York Times (three percentage point difference). The other publishers have moved the needle by a few percentage points.<\/p>\n

\u201cWe didn\u2019t get into this problem overnight. And you can\u2019t just hire your way out of it. You\u2019ve got to have the infrastructure in place with the environment where people feel like they belong, that they have a seat at the table. And you also have to have room for people to grow,\u201d said Angel Jennings, assistant managing editor for culture and talent at the L.A. Times.<\/p>\n

Dorothy Tucker, president of the National Association of Black Journalists, said she is \u201cencouraged\u201d by the progress made by media companies to diversify their workforces over the last few years.<\/p>\n

\u201cWe have seen the first Black presidents of a major broadcast news company and cable news channel and the first high-ranking Black editors at several traditional newspapers that have gone 100-plus years with no people of color at the helm,\u201d she said in an email.<\/p>\n

Tucker said it is critical to that these changes are \u201cpart of a long-term plan for forward movement,\u201d and that the \u201ceagerness for change\u2026 doesn\u2019t fade away with time.\u201d This spring, the NABJ plans to survey its membership to gauge industry progress. Previous surveys have shown Black journalists were not satisfied with their experience at newsrooms and media companies.<\/p>\n

Most of these companies have also reached parity when it comes to the share of male and female employees. BuzzFeed, Cond\u00e9 Nast, The New York Times, NPR, Vice Media Group and Vox Media all have a majority of female employees.<\/p>\n

Employees at Gannett, Hearst and The Washington Post are still mostly male. Of the companies listed, The Washington Post had the smallest share of women, at 45%. Hearst\u2019s editorial team is 43% female. Men make up the majority of managers at Gannett, Hearst, the Los Angeles Times and Vice Media Group. Vice Media Group\u2019s leadership is 37% female.<\/p>\n

The work publishers have done so far<\/strong><\/h2>\n

While the ratio of white to non-white employees has moved, the diversity of new hires could push back on these stats. In this area, publishers aren\u2019t faring as well. A majority of new hires are still white \u2014 other than at the L.A. Times, The New York Times, Vice Media Group and Vox Media.<\/p>\n

News organizations have begun offering new training programs, including:<\/p>\n