{"id":594224,"date":"2023-01-05T05:49:06","date_gmt":"2023-01-05T11:49:06","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/05\/bmw-unveils-dee-prototype-the-next-level-of-human-machine-interaction\/"},"modified":"2023-01-05T05:49:06","modified_gmt":"2023-01-05T11:49:06","slug":"bmw-unveils-dee-prototype-the-next-level-of-human-machine-interaction","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/05\/bmw-unveils-dee-prototype-the-next-level-of-human-machine-interaction\/","title":{"rendered":"BMW unveils Dee prototype, \u201cthe next level of human-machine interaction\u201d"},"content":{"rendered":"
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BMW revealed a prototype for the i Vision Dee concept car during the automaker\u2019s keynote at CES<\/a> on Wednesday evening. The four-door sedan came out on stage in a crisp white, but later morphed into a variety of colors and patterns to show off Dee\u2019s E-Ink technology, which will allow car owners to configure the car\u2019s exterior with 32 different colors.<\/p>\n

Dee, while a concept car, is emblematic of BMW\u2019s next generation platform, Neue Klasse, which the company said will launch in 2025 starting with a dynamic sedan and a sporty activity vehicle.<\/p>\n

The reveal featured a cutesy video involving Arnold Schwarzenegger reminiscing about the relationship people had with their cars in the 1980s while the voice of Dee (which by the way stands for Digital Emotional Experience) tried to convince the actor\/politician that the cars of the future are really the ultimate companions.<\/p>\n

Throughout the keynote, Dee\u2019s voice served to personalize and humanize the car. At one point, BMW said that Dee has a \u201cdigital soul, a personality not only with a voice but with facial expressions, too.\u201d This point was really driven home by the following quote from the film \u201cThe Terminator\u201d: \u201cThe unknown future rolls toward us. I face it for the first time with a sense of hope, because if a machine, a Terminator, can learn the value of human life, maybe we can too.\u201d<\/p>\n

So what is BMW trying to tell us here? Well, Oliver Zipse, BMW\u2019s CEO, went so far as to call Dee \u201cthe next level of human-machine interaction, a concept that cannot be simply dismissed as science fiction because it will inspire our Neue Klasse.\u201d<\/p>\n

Ever since the \u201csoftware-defined vehicle\u201d began to take hold, automakers have been angling for new ways to use that software to create a more personalized experience for drivers and passengers. CES<\/a> always provides a\u00a0 smorgasbord of examples. Last year it was all about Amazon Fire streaming<\/a> coming to vehicles and Google Home integrations<\/a>, this year it seems to be about in-car gaming<\/a>. But BMW is taking it up a notch by positing not just an emotional connection between human and car, but also a car that has emotions of its own.<\/p>\n

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\"I<\/p>\n

Dee\u2019s E-Ink exterior means the car can change into 32 different colors and a variety of patterns. Image Credits:<\/strong> BMW<\/p>\n<\/div>\n

One way BMW hopes to turn that vision into reality is by combining software and hardware development for a seamless digital experience, according to Zipse.\u00a0This idea manifests in Dee\u2019s head-up display<\/a>, featuring four levels of interaction, which BMW calls its \u201cmixed reality slider.\u201d<\/p>\n

Level one brings all the drive and navigation data a driver would need. Level two helps with communication by showing text messages and calls. Level three brings the features of Levels one and two and augments the navigation data to your windshield, including collision warnings and possible obstacles highlighted. It also visualizes social media.<\/p>\n

Level four goes \u201cway beyond reality.\u201d What does that actually mean? We\u2019re not fully sure, but the talking Dee said that you could bring all your friends into your car virtually.<\/p>\n

\u201cYour friends, your family, even your pets without one single animal hair on the seat, which I absolutely love, in an endless virtual world,\u201d she (?) said. \u201cYou can meet play, talk, love, hate. You can even go sightseeing together, right inside your car. You wouldn\u2019t believe what fits in your car in the future. It\u2019s like being in your own personal drive in cinema. But the movie is your life.\u201d<\/p>\n

Of course, this would likely be in a world where the windows could be blacked-out and the car drives autonomously.<\/p>\n

The point, though, is that BMW, like other automakers, is trying to add so much impressive, seamless tech to its vehicles that people really do start seeing their cars as their ultimate companions \u2014 friend, living room, personal assistant and fashion aid all in one. Freaky, isn\u2019t it?<\/p>\n

\"Read<\/a><\/p>\n<\/p><\/div>\n

Read More<\/a>
\n Rebecca Bellan<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW revealed a prototype for the i Vision Dee concept car during the automaker\u2019s keynote at CES on Wednesday evening. The four-door sedan came out on stage in a crisp white, but later morphed into a variety of colors and patterns to show off Dee\u2019s E-Ink technology, which will allow car owners to configure the<\/p>\n","protected":false},"author":1,"featured_media":594225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28991,46,1009],"tags":[],"class_list":{"0":"post-594224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prototype","8":"category-technology","9":"category-unveils"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/594224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=594224"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/594224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/594225"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=594224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=594224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=594224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}