{"id":593846,"date":"2023-01-04T05:49:28","date_gmt":"2023-01-04T11:49:28","guid":{"rendered":"https:\/\/news.sellorbuyhomefast.com\/index.php\/2023\/01\/04\/loreals-crazy-ces-2023-printer-puts-ink-on-your-face-not-on-paper\/"},"modified":"2023-01-04T05:49:28","modified_gmt":"2023-01-04T11:49:28","slug":"loreals-crazy-ces-2023-printer-puts-ink-on-your-face-not-on-paper","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2023\/01\/04\/loreals-crazy-ces-2023-printer-puts-ink-on-your-face-not-on-paper\/","title":{"rendered":"L\u2019Oreal\u2019s crazy CES 2023 printer puts ink on your face, not on paper"},"content":{"rendered":"
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\n\t\tL\u2019Oreal\u2019s crazy CES 2023 printer puts ink on your face, not on paper\t<\/h2>\n<\/header>\n
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You don\u2019t expect a beauty company like L\u2019Oreal to announce a printer, but at CES 2023<\/a>, that\u2019s exactly what happened.<\/p>\n

Except, the L\u2019Oreal Brow Magic won\u2019t be used to print boring documents, instead it prints eyebrows. What\u2019s more, it uses augmented reality to help ensure the eyebrows it prints are exactly right for your face.<\/p>\n

\"Using
L’Oreal<\/span><\/figcaption><\/figure>\n

Now, we know this is a lot to take in, and no, before you ask, the Brow Magic doesn\u2019t spit out little lines of stick-on hairy eyebrows. L\u2019Oreal describes the Brow Magic as a \u201chandheld electronic brow makeup applicator,\u201d and it\u2019s designed to quickly, easily, and precisely shape eyebrows without using a brush or mascara wand.<\/p>\n

L\u2019Oreal has worked with technology company Prinker on the Brow Magic device. Prinker is another star of CES, as in 2020, it showed the Prinker S tattoo printer<\/a>\u00a0\u2014 a handheld device that quickly prints a temporary tattoo on your skin. It uses Bluetooth to pull the required tattoo image from your phone, and when we tried it out, it was surprisingly simple to use, and the results were fun and effective.<\/p>\n

\"A
L’Oreal<\/span><\/figcaption><\/figure>\n

The L\u2019Oreal Brow Magic prints its eyebrow makeup through 2,400 tiny nozzles on the device, producing a 1,200 drops-per-inch (dpi) resolution, and you choose the shape, thickness, and eyebrow effects through the Brow Magic app on your phone. It\u2019s here where the augmented reality part comes in. Using the camera on your phone, L\u2019Oreal leans on its ModiFace A.I.-powered virtual makeup technology<\/a> to make personalized recommendations on effects like micro-blading and micro-shading.<\/p>\n

You apply a primer to your eyebrows, a step that was also part of the Prinker S\u2019s tattoo application, before moving the printer across them. All it takes is a single, sweeping motion, and your new eyebrow look is applied. L\u2019Oreal recommends adding a top coat to ensure the ink stays in place. Don\u2019t worry if you get it wrong, or about having difficulty removing it at the end of the day, because the Brow Magic eyebrow makeup disappears with standard makeup remover.<\/p>\n

\"L'Oreal's
L’Oreal<\/span><\/figcaption><\/figure>\n

While the Prinker S tattoo printer was a big, unattractive block, L\u2019Oreal has made the Brow Magic printer far more visually attractive, while also thinking about ergonomics too. Remember, this has to be held steadily on your face as it prints, so comfort and ease of use are vital. However, it has not mentioned the overall weight of the device.<\/p>\n

The company hasn\u2019t discussed the price or an exact release date for Brow Magic either, saying it\u2019s expected to launch in 2023.<\/p>\n

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