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YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

Connected TV has become YouTube‘s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni, country managing director of YouTube India, made the remarks at the APOS conference in

YouTube TV Skinny Bundle Pricing & Details Revealed: Here’s The Full Sports Channel Lineup

YouTube TV has announced pricing and other details about its lineup of slimmed-down bundles organized around specific programming like sports, news and entertainment. The sports-focused package, one of more than 10 set to debut this year, has drawn the most initial attention given the outsized role live sports plays in terms of pay-TV economics. The

From YouTube Star to STARX MEDIA Co-Founder: Robin Birrell’s Next Chapter

Millions know Robin Birrell as a YouTuber, but behind the scenes, he’s building something even bigger—and this time, he’s not in front of the camera. Now the Co-Founder and Head of Partnerships at STARX MEDIA, Birrell has leveraged his deep experience as a creator to develop a comprehensive business strategy...

Execs at YouTube Music, WMG, UMG, VEVO, Roc Nation, Recording Academy & More Denounce Anti-Israel Extremism and Antisemitism

Photo Credit: Creative Community for Peace More than 400 prominent leaders from the music and entertainment industries—including executives from YouTube Music, Warner Music Group (WMG), Universal Music Group (UMG), VEVO, Roc Nation, and the Recording Academy—have signed a powerful open letter denouncing anti-Israel extremism and antisemitism. The initiative, organized by the Creative Community for Peace

YouTube wants to place ads at the ‘most exciting’ moments of its videos

Image: rafastockbr / Shutterstock.com At its own Brandcast 2025 event, YouTube presented a new way of inserting advertisements in particularly exciting places, which was recapped in this official YouTube blog post. The new feature, called “Peak Points,” uses Gemini AI to analyze videos to find the most important, meaningful, and engaging moments that viewers are

YouTube Music adds Top songs carousel to artist pages

In what should be the first rolled out change of 2025, artist pages on YouTube Music now feature a Top songs carousel. Previously, you got a list of five “Top songs” at the top of the artist page. You could tap “More” to see everything, or start playing from the list and use the Up

YouTube TV Price Increase Sees Users Cancel Subscriptions: ‘Greed’

What's New YouTube has announced it's increasing the price of its TV streaming service's base plan by $10 per month. The price rise, from $72.99 to $82.99, has angered many users, who have threatened to cancel their memberships. A message for our members: we have always worked to offer the content you love, with features

YouTube Says Viewers Streamed Over 1 Billion Hours Daily From Their Living Rooms in 2024

YouTube’s prevalence in the living room is no longer just a shocking Nielsen headline. The tech company revealed in a new blog post that in 2024 alone, global viewers streamed over 1 billion hours of content daily from their living rooms. Kurt Wilms, senior director of product for YouTube on TV, revealed to TheWrap that

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Jim Carrey Returning for The Grinch Sequel Movie

Why Jim Carrey Almost Quit The Grinch & Gave Back $20 Million Salary Pucker up, Whoville—the Grinch is coming back. Indeed, director Ron Howard and his producing partner Brian Grazer ’s production company Imagine Entertainment confirmed on Instagram June 18 that a sequel to Jim Carrey ’s 2000 movie How the Grinch Stole Christmas is

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Line-up revealed for three-day festival at town pub

Music An Oxfordshire pub is hosting a...