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Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers

On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The participants shared insights into their marketing strategies and operations at the event, held at Neuehouse in Hollywood. There were recurring themes throughout the all-day summit. Several panelists discussed the importance of

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