Tag: trademark

Friday 20 March 2026 2:01 pm  |   Updated:  Friday 20 March 2026 2:03 pm Luke Littler has registered an application with the Interllectual Property Office Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey

The European Union Intellectual Property Office (EUIPO) has rejected Entain’s bid to block a trademark application by Italian operator Sportbet. Entain, which owns the Sportingbet brand, argued that Sportbet S.R.L.’s logo for gambling and entertainment services was too similar and could mislead consumers. EUIPO disagreed, stating that the terms “sport” and “bet” are commonly used