Tag: Li-Ning’s

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Li-Ning’s

Will Li-Ning’s Stephen Curry deal cut both ways?

On June 2, NBA star Stephen Curry signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning. Neither side disclosed the value of the agreement, but industry accounts have largely converged around one figure: more than USD 400 million. Citing multiple reports, 36Kr said Curry will receive a guaranteed annual endorsement fee of USD 30

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