Tag: entertainment

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Entertainment Giants Teaming Up on Advertising Currency Initiative, Announce Plan to Unify Streaming Viewership Data

There’s significant movement in the evolution of premium video advertising’s “currency.” On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus on premium video currency, with the intent to have multiple currency options in place ahead

Focus Entertainment adds ex-Bethesda dev Sean Brennan as CEO

Focus Entertainment is undergoing a regime change. Sean Brennan, a former managing director at Bethesda, has stepped in as CEO to help the French publisher "achieve its strategic ambition," which also involves "delivering on the Group’s most ambitious ever line-up of new games."Brennan headed up all international publishing duties for 14 years at ZeniMax (Bethesda's parent company) on titles such

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