Tag: effective

359,186 plays | Dave Jorgenson | TEDNext 2025 • November 2025 What if the best defense against misinformation isn’t panic, but a punchline? Journalist and comedian Dave Jorgenson explores how misinformation has proliferated throughout history — from the age of Plato to the era of viral TikToks. With his own short, absurdist sketches that explain

When you want your story out there, knowing how to craft a strong media pitch is only half the job. Journalists get buried in pitches and press releases. Every single day. You can’t just send one out and hope it finds a home. Timing matters. Making it personal matters. And the message itself has to

Elaine Allaby - elaine@thelocal.it Published: 9 Jul, 2025 CET. Updated: Tue 12 Aug 2025 09:14 CET Shutters are a great way of keeping an Italian home cool. Photo by Jordan McCullough on Unsplash Once widely shunned, air conditioning is gradually becoming more popular in Italy – but if you can’t or don’t want to install

In a world saturated with advertisements and paid promotions, earned media stands out as a powerful force. It isn’t bought or owned—it’s gained through reputation, relationships, and trust. Whether it's a journalist writing about your brand, a happy customer leaving a review, or a social media influencer tagging your product in an Instagram story, these

Effective review responses can make a world of difference for businesses. They serve as a bridge between companies and customers, turning mere comments into connections. When someone leaves a review, it’s not just about sharing an experience; it’s about creating a dialogue.  Responding thoughtfully helps build trust and shows that a business cares, which can