Tag: Ayoba
Why MTN is shutting down Ayoba and rethinking its super app strategy
MTN Group is phasing out Ayoba, the messaging and lifestyle app once positioned as Africa’s answer to WeChat, as it pivots towards a unified digital platform. The decision, announced in March 2026, reflects a broader rethink of how the telecom giant delivers digital services under its Ambition 2030 strategy. The company said the move is
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