Hospitality Ventures Management Group Announces Appointment of Pete Sams as President

ATLANTA, Georgia—Hospitality Ventures Management Group (HVMG) announced that Pete Sams has joined the company as president. In this role, Sams will oversee the day-to-day business and be responsible for company performance.

“After a thoughtful and diligent search process and spending significant time getting to know Pete both personally and professionally, it became very clear that he is the right person and an exceptional fit for this role,” said Robert Cole, founder and chief executive officer. “We share a strong alignment around leadership philosophy, and Pete brings a compelling combination of operational excellence, industry relationships, financial and business acumen, and a proven ability to develop high-performing teams.”

Cole added, “His career provides a rare depth and breadth of experience across the hospitality industry—from his first 10 years in finance and accounting, to a decade in property-level general manager roles, to the past 12 years in senior, above-property leadership overseeing full-service, multi-unit operations. Finally, with Pete assuming the role of president, I’ll be able to take a step back from the day-to-day operations and devote more of my time to strategy, strengthening our existing relationships and building new ones that will support our continued growth.”

Pete Sams

Sams joins HVMG most recently from Highgate Hotels, where he served as president. Previously, Sams held multiple leadership roles within the KSL portfolio, including serving for more than six years as chief operating officer of Peregrine Hospitality and Davidson Hospitality Group. At Peregrine, he helped launch an in-house management platform for KSL Capital that operated more than 45 hotels. As COO of Davidson, the company doubled in size during his tenure.

Earlier in his career, Sams held corporate above-property leadership positions with Interstate Hotels & Resorts and White Lodging Services and spent more than a decade as a general manager with Omni Hotels & Resorts, including at its 836-room flagship hotel in Washington, D.C.

“I am honored to join HVMG as president at such an exciting time in the company’s evolution,” Sams said. “As a founder of two companies and a former general manager himself, Robert has built HVMG from a single hotel 25 years ago into an organization with a strong foundation, an inspiring culture, and values that align with my own. I am grateful for the opportunity to work with Robert and lead this talented team as we build on that foundation, continue raising the bar on performance, and position HVMG for its next chapter of growth.”