What happens when human imagination, artificial intelligence, art and technology come together? From September 1 to 6, Samsung Electronics presented a special exhibition themed “Design is an Act of Love” during Design Miami Seoul 2026 at Dongdaemun Design Plaza (DDP) in Seoul.
The exhibition offered a fresh interpretation of Samsung’s human-centered design vision. Inspired by Samsung products, 14 Korean artists drew on their sensibilities and imagination to interpret an act of love in their own ways. In the process, some used AI to develop their ideas and expand the possibilities of creative expression. Visitors viewed the completed works on OLED TV S95H displays, each featuring a custom frame with distinct materials and forms.
Samsung Newsroom visited “Design is an Act of Love” to see how art, technology, and design came together.
14 Acts of Love Inspired by Samsung Products
Upon entering, visitors were greeted by 14 artworks displayed on OLED TV S95H screens. Moving through the space, they encountered distinct colors, compositions, and narratives — each offering a different interpretation of a Samsung product.
Beyond the individual artworks, the exhibition explored the evolving relationship between human creativity and artificial intelligence, expressed through the formula AI × (EI + HI) — Artificial Intelligence amplified by Emotional Intelligence and Human Imagination.
The artworks began with human intuition, emotion, point of view, and imagination. Some artists then entered into a dialogue with AI, using it not to replace their creativity, but to expand it, animate it, and take it into unexpected new territories. Technology amplifies the human. It does not replace it.
Aihyung Jo’s “EVERYTHING, SO FAR…” draws inspiration from Galaxy Z Fold8, using metaphor and humor to explore the human desire to express one’s feelings to others.
Across the foldable’s inner and outer displays, visual symbols of human progress illustrate how technology has expanded human capabilities and opened countless possibilities.
▲ A visitor takes in “EVERYTHING, SO FAR…” by Aihyung Jo.
“The Shape of Sound” by design studio Everyday Practice reinterprets the exhibition theme as an act of connecting people.
Inspired by Music Studio 5, the work visualizes sound not simply as something to be heard but as a shared experience. Waveforms radiating from the center and expanding layers show how a single sound fills a space, bringing together those within it.
▲ A visitor observes “The Shape of Sound” by Everyday Practice.
In “Gitdeun,” kkamangdol reimagines the Bespoke AI Refrigerator Family Hub as a reflection of a family’s tastes and memories, capturing an everyday act of love.
Drawing on the tenderness found in familiar things, the work evokes the warmth and anticipation of February as winter gives way to spring.
▲ A visitor looks at “Gitdeun” by kkamangdol.
“The Aural Sensation” by Sukeee connects the immersive musical experience and sensory resonance of Galaxy Buds4 Pro with the vitality of nature.
An earbud sits at the center of an organic, ear-shaped flower, surrounded by rippling sound waves and fluttering petals that bring the scene to life.
“I wanted to capture an experience in which technology gently embraces the user’s emotions,” said Sukeee. “After developing the initial concept, I used generative AI tools throughout the process, from sketching to the final piece.”
▲ Sukeee discusses the inspiration behind “The Aural Sensation.”
While their approaches differed, human experience and emotion remained at the heart of each work — with some artists incorporating AI into their creative process.
One Display, 14 Distinct Expressions
A key part of the showcase was the custom frames surrounding the artworks. Rather than following a single style, the 14 frames created for OLED TV S95H featured distinct materials, forms, and finishes. Each gave the same display a different character.
The frames also reflect the exhibition’s exploration of expression. After years in which technology has increasingly gravitated toward neutral, minimal, and universal forms, the exhibition explored a different possibility: bringing greater diversity, personality, energy, and emotion into the objects that surround us, and allowing technology to connect more deeply with individual identity.
For “Spring Carries Love,” Guimi Yoo reimagines The Frame Pro as a bridge between viewers and the world within the artwork. The piece was presented in a mint-colored acrylic frame with a hazy finish.
▲ “Spring Carries Love” by Guimi Yoo
Inspired by the Infinite AI Air Purifier, “Picnic of May” by design studio Kiljong Arcade depicts a peaceful everyday moment. The work was displayed within a blue lattice frame combining matte and glossy finishes.
▲ “Picnic of May” by Kiljong Arcade
“Axis of Time, Terrain of Memory” presents Galaxy Watch9 and Galaxy Watch Ultra2 as companions that document users’ daily lives.
“I visualized the various types of everyday data accumulated on Galaxy Watch through changes in typography, color, lines, and density,” said Byungrok Chae, the artist behind “Axis of Time, Terrain of Memory.” “I extended the pixel structure of the digital display into the custom frame so the screen and frame flow together as a single graphic. This helped bring out the meaning and visual characteristics of Galaxy Watch.”
▲ Chae explains the concept behind “Axis of Time, Terrain of Memory.”
Samsung’s OLED TV S95H became a canvas for this exploration. Its Float Layer Design makes the display appear to float above a real metal plate, and for Design Miami Seoul, this concept was taken further through 14 unique custom frames, each created in dialogue with the artwork displayed on screen.
By incorporating its structure and materials as design elements, the TV itself becomes a design object within the space. Paired with 14 custom frames, the display showed how the same product could take on different expressions depending on its surroundings and individual tastes, bringing Samsung’s Expressive Design philosophy to life.
Human-Centered Design in the AI Era
During the exhibition, Samsung hosted a design seminar titled “The Language of Creativity,” where Mauro Porcini, President and Chief Design Officer (CDO) of the Device eXperience (DX) Division at Samsung Electronics, discussed the company’s human-centered design vision and the role of design in the AI era.
Porcini emphasized that technology should bring warmth and value to people’s lives, while AI can expand human empathy and imagination.
“This exhibition stems from our belief that ‘Design is an Act of Love,’” said Porcini. “Through it, we hope to show how technology can enrich what makes us human.”
Together, these ideas offered a broader interpretation of “Design is an Act of Love”: understanding people deeply enough to celebrate their differences, amplify their imagination, and use technology to create more human, diverse, and expressive possibilities.
At Design Miami Seoul 2026, Samsung demonstrated how its human-centered design vision extends across products and spaces when paired with artists’ imaginations. As the AI era continues to unfold, the company remains focused on design that understands and cares for people.
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