The Iya Alakara brouhaha has been turned into an Intelligent question at the Price Abubakar Audu University second term exams…….
The First Lady of Nigeria, Senator Oluremi Tinubu, has asked you to do an advocacy ad copy with the title, Beyond Akara and Kulikuli Empowerment, with the sole aim of encouraging Nigerian women and youths to embrace small scale businesses.
As an ad copy writer: a. Identify four factors to consider in writing the copy.
b. Mention 3 body copy styles at your disposal in doing the copy.
c. Which of the copy styles in b above do you consider suitable for the ad and why?
d. Do a sketch of the copy with images and text (30 marks).
2.Advertising has suffered severe tongue lashing from its foes over the years. As a creative with competence in ad copy writing, identify 4 red flags in advertising and the defences against each ad vices of advertising (15 marks).
3.Identify 3 yardsticks used in classifying advertising and how they help in the determination of the type of ad copy to be used (15 marks).
4. Trace the consumer decision making process and how each stage is critical to writing any ad copy (15 marks).
5. a. Define storyboard with ample examples. b. Mention 5 guidelines for writing effective radio spots (15 marks).
