Playson builds on strong African momentum through Hollywoodbets partnership

Playson, the accomplished digital entertainment supplier, has strengthened its position in South Africa after partnering with leading operator Hollywoodbets to deliver a selection of its top-performing titles to players across the regulated market.

The partnership will see Hollywoodbets integrate a range of Playson’s acclaimed Hold and Win releases via Light & Wonder’s aggregation platform, further enhancing the platform’s extensive live games offering with content renowned for engaging gameplay and consistent performance.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with additional releases set to follow as the partnership develops.

One of South Africa’s most established betting and gaming brands, Hollywoodbets has built a strong reputation for delivering premium entertainment experiences across multiple verticals, making it an ideal partner for Playson as the studio continues to expand its reach across regulated markets.

The collaboration further reinforces Playson’s commitment to strategic growth in Africa, where it has signed a number of high-profile deals this year, while enabling Hollywoodbets to broaden its live games portfolio with a selection of globally proven player favourites.

Blanka Homor, Sales Director at Playson, said:

Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience. We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.

Wayde Dorkin, Head of Product at Hollywoodbets, said:

Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering. We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.