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RLX Gaming debuts US aggregation platform through ReelPlay partnership

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RLX Gaming, the iGaming aggregator and supplier of unique content, is launching its aggregation service in the United States, with ReelPlay named as its first partner.

The ReelPlay games rollout will begin in New Jersey and Pennsylvania, with further state expansion planned in the coming months, marking the beginning of a new era for the company’s North American ambitions.

Under the partnership, a selected portfolio of ReelPlay’s highly successful slot games will be distributed via RLX Gaming’s aggregation platform, bringing proven-performing content to players across regulated US jurisdictions. Lucky Lady Leprechaun will be the first of many ReelPlay games to launch across RLX distribution.

ReelPlay has built a strong reputation among North American audiences through a portfolio of innovative and feature-rich titles that have resonated with players across the region. Known as the studio behind the hugely popular 10K WAYS series of games and widely recognised Infinity Reels mechanic, which allows reels to expand with increasing multipliers, ReelPlay will work closely with RLX Gaming to introduce a selection of its established content through the platform, while building a long-term roadmap for expansion across additional states.

The partnership represents another strategic step in RLX Gaming’s ongoing international growth and underlines its ambition to become a leading aggregation partner in the US market.

Martin Stålros, Chief Executive Officer at Relax Gaming, said:

This collaboration with ReelPlay marks the beginning of an exciting new chapter for RLX Gaming in the United States. ReelPlay is a fantastic partner with a proven track record of delivering high-quality content that truly resonates with US players. As we begin rolling out our aggregation services in the market, we are excited to launch our first titles together and establish a strong roadmap for continued growth across multiple states.

David Johnson, Chief Executive Officer at ReelPlay, said:

ReelPlay are thrilled to be the first of Relax’s partner studios to expand our long-term partnership into the regulated North American market. ReelPlay’s content enjoys a significant fanbase in the territory already; we look forward to working closely with Relax and our mutual operator partners to introduce more exciting content in the future.

Milena Yeghiazaryan
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