Safaricom’s $6 fibre plan targets market dominated by estate internet providers

Safaricom, Kenya’s largest telecoms operator, is pushing deeper into the low-cost broadband market with internet plans starting at KES 800 ($6) a month, competing with smaller internet providers and estate Wi-Fi operators that have long served price-sensitive customers. 

The company is also testing a pay-as-you-go internet service called Wi-Fi Bamba in low income areass, including Kawangware, Kangemi and Kiambu Bus Park. The pilot has more than 800 active users, targeting budget-conscious customers and people in high-footfall areas such as markets and bus parks, Safaricom told TechCabal on Friday.